Exam 5: Consumer Behaviour

In the hierarchy of needs, financial security would be an example of a need.

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is called:

The brands that you learn of during your information search become part of your:

The objective and subjective attributes of a brand that consumers use to compare different products are called:

The question "How long is the warranty for this smartphone?" would be asked during the _________stage in the consumer purchase decision process.

Frank Wright is a stereo buff who will go to great lengths when making stereo equipment purchases. He believes having the right equipment is important because many people will see the stereo when they visit his home. If you were the marketing VP for Quality Electronics Inc., and your market was primarily made up of people just like Wright, which influence source would you most likely build into your promotional messages?

Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising. Marketers who use political advertising are trying to make consumers believe that its product is better than the other one. This is known as:

When an individual purchases a Rolls Royce, they perceive the product will be very well made and have no maintenance issues for several years. This subjective perception is known as a(n):

While waiting to catch the school bus, you observe several friends discussing about why they like their smartphone versus their friend's phone, which happened to be different. These individuals are attempting to influence others by:

There are many perfumes in the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Because repeated exposure to these scents has made us connect them with some important event or memory, we can say the appeal of the scent is due to:

Sometimes consumers skip one or more of the purchase-decision process stages because of their level of __________.

The most frequently used measures of social class are:

Febreeze is an odour-controlling spray manufactured by P&G. When Febreeze was introduced, it was tagged as a pet killer. P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase The product in the numbers expected. This promotion to debunk a false claim changed consumers' attitudes by:

Fred is an avid comic book reader and has decided to purchase a comic book for his best friend. Since the two friends enjoy the same types of comics, Fred will know exactly which comic his friend would like. When Fred was scanning his memory for various comic book options, he was engaged in:

Ruby is buying a new watch appropriate to her role as the newest vice president at her company. She was overheard telling a co-worker, "The Rolex has a great reputation, but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you undertaking?

While working in the military, you have built up an automatic response to the constant yelling and verbal aggression communicated by your superiors. This learning is referred to as:

Although Quebec Canadians say they are more likely to follow their own instincts than listen to experts, Quebecers like advertising________ than do other Canadians.

Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?

A consumer's purchases are often influenced by the views, opinions, or behaviours of others. Two aspects of personal influence that are important to marketing are ________ and word-of-mouth activity.