Question 1

Which type of purchase is most likely to be the result of joint family decision making?

Accepted Answer

A) children's toys 
B) medicine 
C) car tires 
D) family vacations 
A) children's toys 
B) medicine 
C) car tires 
D) family vacations

Question 2

It is time for the Ramirez family to plan its annual vacation. The father wants to stay home this year and use the vacation money to work on the house. The paternal grandmother who lives with them wants to visit relatives in New York. The father asks his mother to determine how much a trip to New York would cost the family and if
They could stay with relatives while they were there. The mother and the daughter Mary want to go to the beach. Which of the following sentences BEST describes the roles the individual family members played in making this decision?

Accepted Answer

A) The grandmother plays the roles of user, influencer, and information gatherer. 
B) The only role played by the mother and the grandmother is influencer. 
C) There is no family member serving as information gatherer. 
D) The females in the family only play two roles - users and influencers. 
A) The grandmother plays the roles of user, influencer, and information gatherer. 
B) The only role played by the mother and the grandmother is influencer. 
C) There is no family member serving as information gatherer. 
D) The females in the family only play two roles - users and influencers.

Question 3

You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of:

Accepted Answer

A) cognitive dissonance. 
B) panic reaction. 
C) purchasing angst. 
D) marketer anxiety. 
A) cognitive dissonance. 
B) panic reaction. 
C) purchasing angst. 
D) marketer anxiety.

Question 4

Canadians are well known to apologize out of courtesy, in day to day life, even if it seems unneeded. This personality characteristic is an example of our

Accepted Answer

A) ethnicity 
B) national character 
C) ethno-characteristics 
D) self-concept 
A) ethnicity 
B) national character 
C) ethno-characteristics 
D) self-concept

Question 5

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

Accepted Answer

A) stimulus discrimination. 
B) stimulus generalization. 
C) selective retention. 
D) selective comprehension. 
A) stimulus discrimination. 
B) stimulus generalization. 
C) selective retention. 
D) selective comprehension.

Question 6

James is brand loyal to Sony. He always tells his friends at his part-time job about the Sony products he buys. He also mentions Sony whenever he goes shopping with friends. He subscribes online to Sony's newsletters and press releases. Sony is happy about James because he helping them with________ marketing.

Accepted Answer

A) influential 
B) online 
C) consumer 
D) buzz 
A) influential 
B) online 
C) consumer 
D) buzz

Question 7

A learned predisposition to be thrifty or patriotic reflects a(n):

Accepted Answer

A) belief. 
B) attitude. 
C) value. 
D) motivation. 
A) belief. 
B) attitude. 
C) value. 
D) motivation.

Question 8

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

Accepted Answer

A) leaders 
B) brand seeders 
C) influencers 
D) deciders 
A) leaders 
B) brand seeders 
C) influencers 
D) deciders

Question 9

How can marketers use the PRIZM analysis tool to better the market for Canadians?

Accepted Answer

The answer of How can marketers use the PRIZM analysis...

Question 10

Name the five situational influences that affect our purchase decision processes.

Accepted Answer

The answer of Name the five situational influences that affect...

Question 11

When Rita decided to buy a radio as a wedding present, she wanted to buy a brand name radio that was waterproof, looked nice, and was designed to be mounted in a shower. What did Rita use during the alternative evaluation stage of the purchase decision process?

Accepted Answer

A) informational alternatives 
B) buying decision-makers 
C) hot buttons 
D) evaluative criteria 
A) informational alternatives 
B) buying decision-makers 
C) hot buttons 
D) evaluative criteria

Question 12

TB Figure 1
  
-In TB Figure 1, a number of factors are listed such as camera quality, screen quality, and battery life. These are typical _ for smartphones.

Accepted Answer

A) evaluative criteria 
B) considerations 
C) information bits 
D) quality considerations 
A) evaluative criteria 
B) considerations 
C) information bits 
D) quality considerations

Question 13

TB Figure 1
  
-According to the information in TB Figure 1, which of the following brands would be the best choice if the consideration set for a smartphone included the following criteria: (1)camera, (2)waterproof, and (3)storage?

Accepted Answer

A) BlackBerry 
B) Apple 
C) Nexus 
D) HTC 
A) BlackBerry 
B) Apple 
C) Nexus 
D) HTC

Question 14

The most basic of our needs are physiological, followed by safety, social, and personal type needs. According to the hierarchy of needs, what category of needs is of the highest order?

Accepted Answer

A) safety needs 
B) self-actualization needs 
C) personal needs 
D) social needs 
A) safety needs 
B) self-actualization needs 
C) personal needs 
D) social needs

Question 15

Retailers can reduce problems associated with selective retention by:

Accepted Answer

A) providing brochures for consumers to take home. 
B) hiring well-known celebrities to sponsor their products. 
C) using a more convoluted store layout. 
D) adopting advertising campaigns that use bright colours and/or snappy background music. 
A) providing brochures for consumers to take home. 
B) hiring well-known celebrities to sponsor their products. 
C) using a more convoluted store layout. 
D) adopting advertising campaigns that use bright colours and/or snappy background music.

Question 16

After watching a movie about going on a road trip with your best friends, you have a strong inclination to drink a Coke, although you were not aware of seeing or hearing messages in the movie about Coke. You have most likely experienced:

Accepted Answer

A) selective perception. 
B) selective attention. 
C) selective retention. 
D) subliminal perception. 
A) selective perception. 
B) selective attention. 
C) selective retention. 
D) subliminal perception.

Question 17

When Linda wants to purchase a new bicycle, she considers all of the following psychological influences, except

Accepted Answer

A) motivation 
B) personality 
C) antecedent state 
D) perception 
A) motivation 
B) personality 
C) antecedent state 
D) perception

Question 18

Which of the following statements about French Quebecois' buying patterns is FALSE?

Accepted Answer

A) French Quebecois use coupons more than do other Canadians. 
B) French Quebecois buy things that pleasure the senses. 
C) French Quebecois follow others rather than listen to their instincts. 
D) French Quebecois women are very fashion conscious. 
A) French Quebecois use coupons more than do other Canadians. 
B) French Quebecois buy things that pleasure the senses. 
C) French Quebecois follow others rather than listen to their instincts. 
D) French Quebecois women are very fashion conscious.

Question 19

Ruth, who has no children, wants to buy a special baby gift for her best friend's baby shower,
which is this evening. Since she won't have any time between work and the shower, she must go today during her lunch break. She is planning on taking her sister with her to help make the
selection. Ruth knows she will be ready to buy everything baby thing she sees because she wishes so much that she were pregnant too. Identify each of the situational influences that are described
in this question. Which situational influence was not described?

Accepted Answer

The answer of Ruth, who has no children, wants to...

Question 20

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:

Accepted Answer

A) selective attention. 
B) selective retention. 
C) selective perception. 
D) selective exposure. 
A) selective attention. 
B) selective retention. 
C) selective perception. 
D) selective exposure.

Which type of purchase is most likely to be the result of joint family decision making?

You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of:

Canadians are well known to apologize out of courtesy, in day to day life, even if it seems unneeded. This personality characteristic is an example of our

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

A learned predisposition to be thrifty or patriotic reflects a(n):

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

How can marketers use the PRIZM analysis tool to better the market for Canadians?

Name the five situational influences that affect our purchase decision processes.

When Rita decided to buy a radio as a wedding present, she wanted to buy a brand name radio that was waterproof, looked nice, and was designed to be mounted in a shower. What did Rita use during the alternative evaluation stage of the purchase decision process?

TB Figure 1 -In TB Figure 1, a number of factors are listed such as camera quality, screen quality, and battery life. These are typical _ for smartphones.

TB Figure 1 -According to the information in TB Figure 1, which of the following brands would be the best choice if the consideration set for a smartphone included the following criteria: (1)camera, (2)waterproof, and (3)storage?

The most basic of our needs are physiological, followed by safety, social, and personal type needs. According to the hierarchy of needs, what category of needs is of the highest order?

Retailers can reduce problems associated with selective retention by:

After watching a movie about going on a road trip with your best friends, you have a strong inclination to drink a Coke, although you were not aware of seeing or hearing messages in the movie about Coke. You have most likely experienced:

When Linda wants to purchase a new bicycle, she considers all of the following psychological influences, except

Which of the following statements about French Quebecois' buying patterns is FALSE?

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 5: Consumer Behaviour

Which type of purchase is most likely to be the result of joint family decision making?

You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of:

Canadians are well known to apologize out of courtesy, in day to day life, even if it seems unneeded. This personality characteristic is an example of our

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

A learned predisposition to be thrifty or patriotic reflects a(n):

When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:

How can marketers use the PRIZM analysis tool to better the market for Canadians?

Name the five situational influences that affect our purchase decision processes.

When Rita decided to buy a radio as a wedding present, she wanted to buy a brand name radio that was waterproof, looked nice, and was designed to be mounted in a shower. What did Rita use during the alternative evaluation stage of the purchase decision process?

TB Figure 1 -In TB Figure 1, a number of factors are listed such as camera quality, screen quality, and battery life. These are typical _ for smartphones.

TB Figure 1 -According to the information in TB Figure 1, which of the following brands would be the best choice if the consideration set for a smartphone included the following criteria: (1)camera, (2)waterproof, and (3)storage?

The most basic of our needs are physiological, followed by safety, social, and personal type needs. According to the hierarchy of needs, what category of needs is of the highest order?

Retailers can reduce problems associated with selective retention by:

After watching a movie about going on a road trip with your best friends, you have a strong inclination to drink a Coke, although you were not aware of seeing or hearing messages in the movie about Coke. You have most likely experienced:

When Linda wants to purchase a new bicycle, she considers all of the following psychological influences, except

Which of the following statements about French Quebecois' buying patterns is FALSE?

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters