Exam 5: Consumer Behaviour

What is a subculture? What are some examples of products or promotional strategies targeted at Canadian subcultures?

Research has suggested that those who apply more cologne or after-shave lotions are more likely to have which personality trait?

When the television production company that produces Law & Order series uses the Law & Order name on two other series (Law & Order: Special Victim's Unit, and Law & Order: Criminal Intent), it relies on_________ to convince fans of the original show That the new shows will be equally well crafted.

More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?

Once you enter university, you likely have to learn how to shop, keep up an apartment, and maintain an organized life, if you have not learned already. This process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is known as

Charlie needs to purchase an automobile to drive to his new job in the city center. He begins to notice ads for many cars he wasn't aware of previously. This is an example of:

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

A need that moves an individual to action is a(n):

Many automakers have changed how they conduct business because of female consumers. All of the following are true except:

Figure 5-3 -In Figure 5-3, letter "B" represents the _ _________influences that can affect the consumer purchase decision process. influences that can affect the

Consideration set is a term that means the same as:

The ad for Dove body wash asks the question, "How old will you be when you stop feeling 29?" The ad is using the ______ to appeal to its target market.

Which of the following is NOT a good measure of consumer lifestyle, or psychographics?

Compare and contrast routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

Figure 5-2 -In Figure 5-2, column "C" represents which of the following?

Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Figure 5-3 -In Figure 5-3, letter "C" represents the _________influences that can affect the consumer purchase decision process. Influences that can affect the

Which problem solving variation would normally be used to purchase such items as toothpaste, soda, or chewing gum?

When the marketing student who has recently moved out of residence and now shares a house with 4 others, where it is the responsibility of the tenants to mow the large lawn said, "It's really hard for me to mow such a large lawn without a power mower," he was entering which stage of the consumer decision process?

Canadians who fit in the PRIZM5 lifestyle segment "Lunch at Tim's" span all age groups, and are best known for the shopping characteristic: