Question 1

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

Accepted Answer

A) needs vs. wants analysis 
B) consumer development 
C) product testing 
D) marketing analysis 
A) needs vs. wants analysis 
B) consumer development 
C) product testing 
D) marketing analysis

Question 2

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Accepted Answer

A) dynamically continuous innovation 
B) continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
A) dynamically continuous innovation 
B) continuous innovation 
C) discontinuous innovation 
D) insignificant innovation

Question 3

Six Sigma is:

Accepted Answer

A) a highly disciplined process used to develop and deliver near-perfect products. 
B) a rating system used to indicate societal responsibility. 
C) a means of denoting companies that are completely international in scope. 
D) a system used to determine which companies are most efficient at developing and marketing new products. 
A) a highly disciplined process used to develop and deliver near-perfect products. 
B) a rating system used to indicate societal responsibility. 
C) a means of denoting companies that are completely international in scope. 
D) a system used to determine which companies are most efficient at developing and marketing new products.

Question 4

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

Accepted Answer

A) specialty goods 
B) convenience goods 
C) shopping goods 
D) unsought goods 
A) specialty goods 
B) convenience goods 
C) shopping goods 
D) unsought goods

Question 5

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:

Accepted Answer

A) major service innovations 
B) style changes 
C) process-line extensions 
D) service-line extensions 
A) major service innovations 
B) style changes 
C) process-line extensions 
D) service-line extensions

Question 6

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Accepted Answer

A) convenience goods 
B) shopping goods 
C) unsought goods 
D) specialty goods 
A) convenience goods 
B) shopping goods 
C) unsought goods 
D) specialty goods

Question 7

What is idea generation? Where do the ideas come from?

Accepted Answer

The answer of What is idea generation? Where do the...

Question 8

Legal counsel for a business would be considered a(n):

Accepted Answer

A) specialty goods 
B) support good 
C) nondurable goods 
D) intangible goods 
A) specialty goods 
B) support good 
C) nondurable goods 
D) intangible goods

Question 9

Two major ways to classify products are by type of __________ and degree of __________ .

Accepted Answer

A) user; product tangibility 
B) value; utility 
C) class; utility 
D) utility; customizability 
A) user; product tangibility 
B) value; utility 
C) class; utility 
D) utility; customizability

Question 10

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver). This new Shaver would be considered a(n)

Accepted Answer

A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) symbiotic innovation. 
A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) symbiotic innovation.

Question 11

Including lead users in your new-product development strategy can be advantageous because it can lead to:

Accepted Answer

A) higher rates of product success 
B) better use of Six Sigma 
C) higher manufacturing efficacy 
D) higher price of product offered 
A) higher rates of product success 
B) better use of Six Sigma 
C) higher manufacturing efficacy 
D) higher price of product offered

Question 12

IDEO is a company that:

Accepted Answer

A) creates products solely for the business market. 
B) is highly formalized and rule-bound. 
C) determines the legal standing of products engaged in the business analysis stage of the new-product process. 
D) exists to develop and design new products. 
A) creates products solely for the business market. 
B) is highly formalized and rule-bound. 
C) determines the legal standing of products engaged in the business analysis stage of the new-product process. 
D) exists to develop and design new products.

Question 13

With respect to distribution, convenience goods are available:

Accepted Answer

A) at a large number of selective outlets. 
B) at a very limited number of outlets. 
C) at relatively few outlets. 
D) on a widespread basis at many outlets. 
A) at a large number of selective outlets. 
B) at a very limited number of outlets. 
C) at relatively few outlets. 
D) on a widespread basis at many outlets.

Question 14

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Accepted Answer

A) internal and external evaluations of new-product ideas 
B) business analysis 
C) brainstorming 
D) budgeting 
A) internal and external evaluations of new-product ideas 
B) business analysis 
C) brainstorming 
D) budgeting

Question 15

Support goods are:

Accepted Answer

A) items used to assist in the production of other goods. 
B) items the consumer purchases frequently and with a minimum of shopping effort. 
C) products for which the consumer will compare several alternatives on several criteria. 
D) products purchased by the ultimate consumer. 
A) items used to assist in the production of other goods. 
B) items the consumer purchases frequently and with a minimum of shopping effort. 
C) products for which the consumer will compare several alternatives on several criteria. 
D) products purchased by the ultimate consumer.

Question 16

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet)musical files with other individuals. When it was introduced, it would have been an example of a:

Accepted Answer

A) dynamically continuous innovation. 
B) discontinuous innovation. 
C) continuous innovation. 
D) dramatically continuous innovation. 
A) dynamically continuous innovation. 
B) discontinuous innovation. 
C) continuous innovation. 
D) dramatically continuous innovation.

Question 17

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

Accepted Answer

A) phased geographic rollout. 
B) limited rollout. 
C) market-product expansion. 
D) regional rollout. 
A) phased geographic rollout. 
B) limited rollout. 
C) market-product expansion. 
D) regional rollout.

Question 18

A failure fee is a penalty payment:

Accepted Answer

A) made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product. 
B) assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective. 
C) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
D) a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. 
A) made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product. 
B) assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective. 
C) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
D) a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 19

Compare and contrast the difference between the innovations: iTunes and the iPad.

Accepted Answer

The answer of Compare and contrast the difference between the...

Question 20

The demand for one product that results from the demand for another product is called:

Accepted Answer

A) contrived demand. 
B) primary demand. 
C) secondary demand. 
D) derived demand. 
A) contrived demand. 
B) primary demand. 
C) secondary demand. 
D) derived demand.

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Six Sigma is:

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

What is idea generation? Where do the ideas come from?

Legal counsel for a business would be considered a(n):

Two major ways to classify products are by type of and degree of .

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver). This new Shaver would be considered a(n)

Including lead users in your new-product development strategy can be advantageous because it can lead to:

IDEO is a company that:

With respect to distribution, convenience goods are available:

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Support goods are:

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet)musical files with other individuals. When it was introduced, it would have been an example of a:

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

A failure fee is a penalty payment:

Compare and contrast the difference between the innovations: iTunes and the iPad.

The demand for one product that results from the demand for another product is called:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Six Sigma is:

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

What is idea generation? Where do the ideas come from?

Legal counsel for a business would be considered a(n):

Two major ways to classify products are by type of __________ and degree of __________ .

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver). This new Shaver would be considered a(n)

Including lead users in your new-product development strategy can be advantageous because it can lead to:

IDEO is a company that:

With respect to distribution, convenience goods are available:

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Support goods are:

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet)musical files with other individuals. When it was introduced, it would have been an example of a:

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

A failure fee is a penalty payment:

Compare and contrast the difference between the innovations: iTunes and the iPad.

The demand for one product that results from the demand for another product is called:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Two major ways to classify products are by type of and degree of .