Exam 10: Developing New Products and Services

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

The probability that a new product will be a success is greater if each of the following situations exists EXCEPT:

Which of the following is NOT a common reason for new-product failures?

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:

When CIBC Canada decided to offer telephone and Internet banking, this would be classified as what type of service innovation?

With respect to price, which of the following types of consumer goods would most likely be fairly expensive?

Parallel development is the simultaneous development of both the ________ processes.

Which of the following is most likely to be an example of an unsought good?

Colgate toothpaste is likely:

All of the following activities are involved in the business analysis phase of the new-product process EXCEPT:

The Build-A-Bear Workshop in West Edmonton Mall sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable. For the Build-A-Bear Workshop, teddy bears are an example of a:

The use of crash test dummies for a new seatbelt design is most likely to be used in which stage?

Which of the following is the best example of a nondurable good?

When Dell created a website where any individual can submit future ideas or products based on their experience with the company, Dell was using which specific strategy?

Reviewing the reputation of support goods is most critical for which item?

In the early 1900s, your great-grandfather probably purchased his first automobile. After years of driving horses and buggies, your great-grandfather got in his new car and drove it into his new garage. Great-grandfather's new automobile was an example of a:

There have been pasta sauces on the market for years. These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients. The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta. Prego would most likely promote this product through:

How could a firm use a test market in their new-product development process?

Figure 10-2 -According to Figure 10-2, column "C" represents a

SJC Sheet metal manufactures components of the roof and floor for most vehicles manufactured in Southern Ontario. Their clients include Ford, GM, and Toyota. SJC Sheet manufactures: