Exam 10: Developing New Products and Services

The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_ and will only buy a Nikon.

(Multiple Choice)

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Question 101

Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?

(Multiple Choice)

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Question 102

Which of the following is considered a durable good?

(Multiple Choice)

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Question 103

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

(Multiple Choice)

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Question 104

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

(Multiple Choice)

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Question 105

Explain the difference between consumer goods and business goods. Why are some products difficult to categorize as one or the other? Give an example of a business good, a consumer good, and a good that is difficult to categorize.

(Essay)

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Question 106

Janine recently went gluten free and is purchasing breakfast cereals for the first time. Which statement below best describes her experience?

(Multiple Choice)

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Question 107

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

(Multiple Choice)

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Question 108

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

(Multiple Choice)

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Question 109

List four reasons why market testing might not be used by organizations in the new-product process.

(Essay)

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Question 110

What are the four types of consumer goods? How do they differ?

(Essay)

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Question 111

Cross-functional teams are most likely to be used in which stage of the new-product process?

(Multiple Choice)

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Question 112

In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?

(Multiple Choice)

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Question 113

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes. This illustrates __________.

(Multiple Choice)

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Question 114

The 'Lean Startup' preaches constant iteration of products. This process can be referred to as:

(Multiple Choice)

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Question 115

Printer paper would be classified as which type of support goods?

(Multiple Choice)

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Question 116

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. CNNs 24/7 global news service and eBay's online auction services would be examples of:

(Multiple Choice)

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Question 117

At Mattel, new product prototypes are child tested in special testing playgrounds during the___________ stage in the new-product process.

(Multiple Choice)

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Question 118

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n):

(Multiple Choice)

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Question 119

Poor product quality is often the result of poor:

(Multiple Choice)

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Question 120

Showing 101 - 120 of 221

The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_ and will only buy a Nikon.

Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?

Which of the following is considered a durable good?

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Explain the difference between consumer goods and business goods. Why are some products difficult to categorize as one or the other? Give an example of a business good, a consumer good, and a good that is difficult to categorize.

Janine recently went gluten free and is purchasing breakfast cereals for the first time. Which statement below best describes her experience?

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

List four reasons why market testing might not be used by organizations in the new-product process.

What are the four types of consumer goods? How do they differ?

Cross-functional teams are most likely to be used in which stage of the new-product process?

In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes. This illustrates __________.

The 'Lean Startup' preaches constant iteration of products. This process can be referred to as:

Printer paper would be classified as which type of support goods?

At Mattel, new product prototypes are child tested in special testing playgrounds during the___________ stage in the new-product process.

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n):

Poor product quality is often the result of poor:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_________ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_________ and will only buy a Nikon.

Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?

Which of the following is considered a durable good?

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Explain the difference between consumer goods and business goods. Why are some products difficult to categorize as one or the other? Give an example of a business good, a consumer good, and a good that is difficult to categorize.

Janine recently went gluten free and is purchasing breakfast cereals for the first time. Which statement below best describes her experience?

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

List four reasons why market testing might not be used by organizations in the new-product process.

What are the four types of consumer goods? How do they differ?

Cross-functional teams are most likely to be used in which stage of the new-product process?

In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes. This illustrates __________.

The 'Lean Startup' preaches constant iteration of products. This process can be referred to as:

Printer paper would be classified as which type of support goods?

At Mattel, new product prototypes are child tested in special testing playgrounds during the___________ stage in the new-product process.

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n):

Poor product quality is often the result of poor:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_ and will only buy a Nikon.