Question 1

For David Kelley, co-founder of IDEO, product design includes both___________and ________ elements.

Accepted Answer

A) practical; functional 
B) artistic; functional 
C) economic; aesthetic 
D) qualitative; quantitative 
A) practical; functional 
B) artistic; functional 
C) economic; aesthetic 
D) qualitative; quantitative

Question 2

A significant amount of capital is required to purchase_________ , the business buyer deals directly with construction companies and manufacturers through sales representatives:

Accepted Answer

A) accessory equipment 
B) supply materials 
C) component parts 
D) installations 
A) accessory equipment 
B) supply materials 
C) component parts 
D) installations

Question 3

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

Accepted Answer

A) Not really listening to the "voice of the consumer." 
B) Skipping steps in the new-product process. 
C) Learning critical takeaway lessons from past failures. 
D) Pushing a poorly conceived product into the market to generate quick revenue. 
A) Not really listening to the "voice of the consumer." 
B) Skipping steps in the new-product process. 
C) Learning critical takeaway lessons from past failures. 
D) Pushing a poorly conceived product into the market to generate quick revenue.

Question 4

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

Accepted Answer

A) accessory equipment 
B) supply materials 
C) services 
D) component parts 
A) accessory equipment 
B) supply materials 
C) services 
D) component parts

Question 5

All of the following are considerations to understand the 'business fit' of a potential new offering, except:

Accepted Answer

A) alignment with firm's mission and vision 
B) manufacturing feasibility 
C) selling price 
D) alignment with firm's corporate objectives 
A) alignment with firm's mission and vision 
B) manufacturing feasibility 
C) selling price 
D) alignment with firm's corporate objectives

Question 6

All of the following are stages in the new-product development process, except:

Accepted Answer

A) commercialization 
B) idea generation 
C) manufacturing 
D) business analysis 
A) commercialization 
B) idea generation 
C) manufacturing 
D) business analysis

Question 7

Convenience goods are:

Accepted Answer

A) products purchased for resale. 
B) products purchased by organizations. 
C) products used in the production of other items for ultimate consumer use. 
D) products the consumer purchases frequently and with a minimum of shopping effort. 
A) products purchased for resale. 
B) products purchased by organizations. 
C) products used in the production of other items for ultimate consumer use. 
D) products the consumer purchases frequently and with a minimum of shopping effort.

Question 8

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

Accepted Answer

A) a loser fee 
B) a dropout charge 
C) a failure fee 
D) a retailer spiff 
A) a loser fee 
B) a dropout charge 
C) a failure fee 
D) a retailer spiff

Question 9

Polaroid Canada has two major _________consisting of cameras and film.

Accepted Answer

A) marketing mixes 
B) product mixes 
C) product lines 
D) product classes 
A) marketing mixes 
B) product mixes 
C) product lines 
D) product classes

Question 10

Nike's_________ are shoes and clothing.

Accepted Answer

A) product mixes 
B) product classes 
C) product lines 
D) marketing mixes 
A) product mixes 
B) product classes 
C) product lines 
D) marketing mixes

Question 11

Which of the following is NOT an example of a purchase of industrial goods?

Accepted Answer

A) An accounting firm buying a new computer system 
B) A daycare buying diapers 
C) Ford buying paint for its automobiles 
D) A printing company buying paper 
A) An accounting firm buying a new computer system 
B) A daycare buying diapers 
C) Ford buying paint for its automobiles 
D) A printing company buying paper

Question 12

Industry Canada considers a product new only:

Accepted Answer

A) until a similar product is introduced by a competitor. 
B) for a period of twelve months. 
C) until a newer version of the same product is produced. 
D) for a period of six months. 
A) until a similar product is introduced by a competitor. 
B) for a period of twelve months. 
C) until a newer version of the same product is produced. 
D) for a period of six months.

Question 13

In the new-product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Accepted Answer

A) development. 
B) commercialization. 
C) market testing. 
D) screening and evaluation. 
A) development. 
B) commercialization. 
C) market testing. 
D) screening and evaluation.

Question 14

Why would a cash register be considered a business good?

Accepted Answer

A) It is a product that assists directly or indirectly in providing products for resale. 
B) It is a product purchased for resale. 
C) It is a product that a consumer will make an effort to seek out and buy. 
D) It is a product or services used to make the consumer's task easier. 
A) It is a product that assists directly or indirectly in providing products for resale. 
B) It is a product purchased for resale. 
C) It is a product that a consumer will make an effort to seek out and buy. 
D) It is a product or services used to make the consumer's task easier.

Question 15

Concept testing is used at which stage in the new-product process?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) new-product strategy development 
D) alternative evaluation 
A) idea generation 
B) screening and evaluation 
C) new-product strategy development 
D) alternative evaluation

Question 16

Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:

Accepted Answer

A) viewed as new from the company's perspective because it is a product line extension. 
B) seen as a discontinuous innovation. 
C) defined as new by Industry Canada for the usual six month period. 
D) viewed as a high-risk product line addition because it is new to the market. 
A) viewed as new from the company's perspective because it is a product line extension. 
B) seen as a discontinuous innovation. 
C) defined as new by Industry Canada for the usual six month period. 
D) viewed as a high-risk product line addition because it is new to the market.

Question 17

Price considerations factor prominently in the decision-making process for which support good?

Accepted Answer

A) production goods 
B) raw materials 
C) services 
D) installations 
A) production goods 
B) raw materials 
C) services 
D) installations

Question 18

A supplements company has a strategy to minimize the number of products they have to ensure they can best service all of their existing products. In doing so, their corporate goal is to have no more than five_________ _.

Accepted Answer

A) distinct stock sizes 
B) order quantity codes 
C) stock-keeping units 
D) universal product codes 
A) distinct stock sizes 
B) order quantity codes 
C) stock-keeping units 
D) universal product codes

Question 19

Describe the advantages and disadvantages of using virtual reality test marketing.

Accepted Answer

The answer of Describe the advantages and disadvantages of using...

Question 20

Which of the following is the best example of a nondurable good?

Accepted Answer

A) gasoline 
B) health care 
C) automobile 
D) hair cut 
A) gasoline 
B) health care 
C) automobile 
D) hair cut

For David Kelley, co-founder of IDEO, product design includes both___and elements.

A significant amount of capital is required to purchase_________ , the business buyer deals directly with construction companies and manufacturers through sales representatives:

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

All of the following are considerations to understand the 'business fit' of a potential new offering, except:

All of the following are stages in the new-product development process, except:

Convenience goods are:

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

Polaroid Canada has two major _________consisting of cameras and film.

Nike's_________ are shoes and clothing.

Which of the following is NOT an example of a purchase of industrial goods?

Industry Canada considers a product new only:

In the new-product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Why would a cash register be considered a business good?

Concept testing is used at which stage in the new-product process?

Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:

Price considerations factor prominently in the decision-making process for which support good?

A supplements company has a strategy to minimize the number of products they have to ensure they can best service all of their existing products. In doing so, their corporate goal is to have no more than five_________ _.

Describe the advantages and disadvantages of using virtual reality test marketing.

Which of the following is the best example of a nondurable good?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 10: Developing New Products and Services

For David Kelley, co-founder of IDEO, product design includes both___________and ________ elements.

A significant amount of capital is required to purchase_________ , the business buyer deals directly with construction companies and manufacturers through sales representatives:

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales, the product was removed from the market. Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

Which category includes tools and office equipment and is usually purchased in small-order sizes by buyers-often through distributors?

All of the following are considerations to understand the 'business fit' of a potential new offering, except:

All of the following are stages in the new-product development process, except:

Convenience goods are:

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space never made. What is this type of payment called?

Polaroid Canada has two major _________consisting of cameras and film.

Nike's_________ are shoes and clothing.

Which of the following is NOT an example of a purchase of industrial goods?

Industry Canada considers a product new only:

In the new-product process, the stage that involves exposing actual products to prospective customers under realistic purchase conditions to see if they will buy is called:

Why would a cash register be considered a business good?

Concept testing is used at which stage in the new-product process?

Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:

Price considerations factor prominently in the decision-making process for which support good?

A supplements company has a strategy to minimize the number of products they have to ensure they can best service all of their existing products. In doing so, their corporate goal is to have no more than five_________ _.

Describe the advantages and disadvantages of using virtual reality test marketing.

Which of the following is the best example of a nondurable good?

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

For David Kelley, co-founder of IDEO, product design includes both___and elements.