Exam 10: Developing New Products and Services

Use of a tool such as 'Six Sigma' would most commonly be found in which stage of the new-product process?

Which type of consumer good is purchased infrequently and takes an extensive amount of time to make the purchase decision and obtain the item?

Support goods include all of the following EXCEPT:

The addition of Sparkling Apple-Scented, Invigorating Breeze-Scented, and Summer Citrus-Scented versions of Mr. Clean antibacterial cleaning liquid is an example of:

Burberry makes fine raincoats, clothing, and other items, many featuring the company's distinctive plaids. Originally found only in Great Britain, Burberry has opened exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling in which classification of consumer goods?

Which of the following products was the best example of a continuous innovation when introduced?

All of the following are protocol criteria for new-product development, except:

Which of the following best illustrates the concept of derived demand as explained in the text?

What is a new product?

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks now offer their customers insurance offerings would be example of:

When the University of Guelph decided to offer a totally online MBA program where you never have to visit campus to complete your degree, this would be classified as what type of service innovation?

Which of the following would most likely be considered a consumer good?

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes. This is characteristic of:

Cat food is to a nondurable good, as_________ is to a durable good.

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product)with consumers is called:

A young musician goes on tour to promote his new album. The concerts are a huge success, but due to a problem in distribution, the musician's CDs do not arrive in the music stores until six weeks after the tour. Why did CDs sales fall far short of plans?

Within each product line, a specific product as noted by a unique brand, size, or price is referred to as the _________.

Perceptual maps and product positioning diagrams are most likely used in which new-product stage?

Distribution is most limited with which of the following types of consumer goods?

How can companies use social media when developing new products?