Question 1

The concept of being "responsive" as a prerequisite for market segmentation refers to the fact that:

Accepted Answer

A) the customers in the segment should react similarly and positively to the firm's offering. 
B) segments should be accessible to the firms through persuasive communications and product distribution. 
C) segments should be distinct from one another for the firm to be able to design products or services to meet their needs. 
D) segments and their buying power should be high enough to generate substantial profits. 
E) segments should overlap each other to a great extent to facilitate the easy support of marketing mix activities. 
A) the customers in the segment should react similarly and positively to the firm's offering. 
B) segments should be accessible to the firms through persuasive communications and product distribution. 
C) segments should be distinct from one another for the firm to be able to design products or services to meet their needs. 
D) segments and their buying power should be high enough to generate substantial profits. 
E) segments should overlap each other to a great extent to facilitate the easy support of marketing mix activities.

Question 2

Companies have started creating marketing campaigns to specifically target the female market.This is an example of:

Accepted Answer

A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) loyalty segmentation. 
E) psychographic segmentation. 
A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) loyalty segmentation. 
E) psychographic segmentation.

Question 3

The image a person has of himself or herself is called:

Accepted Answer

A) self-concept. 
B) ideal point. 
C) self-value. 
D) lifestyle. 
E) self-morals. 
A) self-concept. 
B) ideal point. 
C) self-value. 
D) lifestyle. 
E) self-morals.

Question 4

Which of the following holds true for the term micro marketing?

Accepted Answer

A) It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind. 
B) It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs. 
C) It refers to the mental picture that people have about a company and its products or services relative to competitors. 
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences. 
E) It refers to a marketing strategy a firm can use if the product or service is perceived to
Provide the same benefits to everyone. 
A) It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind. 
B) It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs. 
C) It refers to the mental picture that people have about a company and its products or services relative to competitors. 
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences. 
E) It refers to a marketing strategy a firm can use if the product or service is perceived to
Provide the same benefits to everyone.

Question 5

Which of the following holds true for demographic segmentation?

Accepted Answer

A) It refers to the segmentation of consumers based on the worth they get from products or services. 
B) It refers to the segmentation of consumers based on where they live. 
C) It refers to the segmentation of consumers based on how consumers describe themselves. 
D) It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers. 
E) It refers to the segmentation of consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education. 
A) It refers to the segmentation of consumers based on the worth they get from products or services. 
B) It refers to the segmentation of consumers based on where they live. 
C) It refers to the segmentation of consumers based on how consumers describe themselves. 
D) It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers. 
E) It refers to the segmentation of consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Question 6

Sturdy International lets customers choose their own specifications for the helmets that they require.That includes the weight, designs, material, and size of the helmet.This is an example of:

Accepted Answer

A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing. 
A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing.

Question 7

Simply You, a fashion store, focuses on clothes for young women between the ages of 16 and 22 and devotes all its energies to providing products to fit that market's needs.Which stage of the segmentation-targeting-positioning process is Simply You in?

Accepted Answer

A) identifying and developing a positioning strategy 
B) establishing overall strategy or objectives 
C) identifying segmentation bases 
D) evaluating segment attractiveness 
E) selecting a target market 
A) identifying and developing a positioning strategy 
B) establishing overall strategy or objectives 
C) identifying segmentation bases 
D) evaluating segment attractiveness 
E) selecting a target market

Question 8

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

Accepted Answer

A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) loyalty segmentation. 
E) psychographic segmentation. 
A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) loyalty segmentation. 
E) psychographic segmentation.

Question 9

Telaware promoted itself as a single-stop office supply superstore where people could buy everything for their offices under one roof.Telaware soon found that the marketplace was crowded with retailers offering the same.Therefore, it decided to change the way it projected itself.It now differentiates itself from one-stop shopping retailers by promising customers an easier shopping experience.This is an example of:

Accepted Answer

A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing. 
A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing.

Question 10

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:

Accepted Answer

A) differentiated segmentation. 
B) behavioural segmentation. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation. 
A) differentiated segmentation. 
B) behavioural segmentation. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation.

Question 11

Which of the following holds true for the term mass customization?

Accepted Answer

A) It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind. 
B) It refers to a marketing strategy a firm can use if the product or service is perceived to provide the same benefits to everyone. 
C) It refers to the mental picture that people have about a company and its products or services relative to competitors. 
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences. 
E) It refers to the practice of interacting on a one-to-one basis with many people to create
Custom-made products or services. 
A) It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind. 
B) It refers to a marketing strategy a firm can use if the product or service is perceived to provide the same benefits to everyone. 
C) It refers to the mental picture that people have about a company and its products or services relative to competitors. 
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences. 
E) It refers to the practice of interacting on a one-to-one basis with many people to create
Custom-made products or services.

Question 12

Which of the following holds true for benefit segmentation?

Accepted Answer

A) It refers to the segmentation of consumers based on the worth they get from products or services. 
B) It refers to the segmentation of consumers on the basis of where they live. 
C) It refers to the segmentation of consumers on the basis of how consumers describe themselves. 
D) It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers. 
E) It refers to the segmentation of consumers on the basis of easily measured, objective
Characteristics such as age, gender, income, and education. 
A) It refers to the segmentation of consumers based on the worth they get from products or services. 
B) It refers to the segmentation of consumers on the basis of where they live. 
C) It refers to the segmentation of consumers on the basis of how consumers describe themselves. 
D) It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers. 
E) It refers to the segmentation of consumers on the basis of easily measured, objective
Characteristics such as age, gender, income, and education.

Question 13

Olympic Athletic Wear segments its markets according to advantages that different consumers seek from its products.It has products for consumers who seek style and different products for others who seek performance.This is an example of:

Accepted Answer

A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) occasion segmentation. 
E) psychographic segmentation. 
A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) occasion segmentation. 
E) psychographic segmentation.

Question 14

Firms can also choose a differentiation strategy by going after a less competitive, smaller market niche.

Accepted Answer

A) True 
 B)False

Question 15

The company first promoted the new model as a super luxury car for the premium segment.This is called:

Accepted Answer

A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing. 
A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing.

Question 16

Kooky is a company that sells clothes.It has three different retail store formats to serve the varied needs of diverse fashion segments.This is an example of:

Accepted Answer

A) differentiated segmentation. 
B) behavioural segmentation. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation. 
A) differentiated segmentation. 
B) behavioural segmentation. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation.

Question 17

A neighbourhood tailor makes clothes according to the requirements of each of his individual customers.This is an example of:

Accepted Answer

A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing. 
A) brand repositioning. 
B) positioning. 
C) perceptual mapping. 
D) mass marketing. 
E) micro marketing.

Question 18

Explain why geodemographic segmentation can be particularly useful for retailers.

Accepted Answer

Geodemographic segmentation can be parti

Question 19

The website provided by the company allowed customers to personalize the perfumes.This is an example of:

Accepted Answer

A) differentiated segmentation 
B) mass customization. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation. 
A) differentiated segmentation 
B) mass customization. 
C) geodemographic segmentation. 
D) undifferentiated segmentation. 
E) concentrated segmentation.

Question 20

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.This is an example of:

Accepted Answer

A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) occasion segmentation. 
E) psychographic segmentation. 
A) geographic segmentation. 
B) benefit segmentation. 
C) demographic segmentation. 
D) occasion segmentation. 
E) psychographic segmentation.

The concept of being "responsive" as a prerequisite for market segmentation refers to the fact that:

Companies have started creating marketing campaigns to specifically target the female market.This is an example of:

The image a person has of himself or herself is called:

Which of the following holds true for the term micro marketing?

Which of the following holds true for demographic segmentation?

Sturdy International lets customers choose their own specifications for the helmets that they require.That includes the weight, designs, material, and size of the helmet.This is an example of:

Simply You, a fashion store, focuses on clothes for young women between the ages of 16 and 22 and devotes all its energies to providing products to fit that market's needs.Which stage of the segmentation-targeting-positioning process is Simply You in?

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:

Which of the following holds true for the term mass customization?

Which of the following holds true for benefit segmentation?

Olympic Athletic Wear segments its markets according to advantages that different consumers seek from its products.It has products for consumers who seek style and different products for others who seek performance.This is an example of:

Firms can also choose a differentiation strategy by going after a less competitive, smaller market niche.

The company first promoted the new model as a super luxury car for the premium segment.This is called:

Kooky is a company that sells clothes.It has three different retail store formats to serve the varied needs of diverse fashion segments.This is an example of:

A neighbourhood tailor makes clothes according to the requirements of each of his individual customers.This is an example of:

Explain why geodemographic segmentation can be particularly useful for retailers.

The website provided by the company allowed customers to personalize the perfumes.This is an example of:

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.This is an example of:

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 7: Value Creation Developing New Products

The concept of being "responsive" as a prerequisite for market segmentation refers to the fact that:

Companies have started creating marketing campaigns to specifically target the female market.This is an example of:

The image a person has of himself or herself is called:

Which of the following holds true for the term micro marketing?

Which of the following holds true for demographic segmentation?

Sturdy International lets customers choose their own specifications for the helmets that they require.That includes the weight, designs, material, and size of the helmet.This is an example of:

Simply You, a fashion store, focuses on clothes for young women between the ages of 16 and 22 and devotes all its energies to providing products to fit that market's needs.Which stage of the segmentation-targeting-positioning process is Simply You in?

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:

Which of the following holds true for the term mass customization?

Which of the following holds true for benefit segmentation?

Olympic Athletic Wear segments its markets according to advantages that different consumers seek from its products.It has products for consumers who seek style and different products for others who seek performance.This is an example of:

Firms can also choose a differentiation strategy by going after a less competitive, smaller market niche.

The company first promoted the new model as a super luxury car for the premium segment.This is called:

Kooky is a company that sells clothes.It has three different retail store formats to serve the varied needs of diverse fashion segments.This is an example of:

A neighbourhood tailor makes clothes according to the requirements of each of his individual customers.This is an example of:

Explain why geodemographic segmentation can be particularly useful for retailers.

The website provided by the company allowed customers to personalize the perfumes.This is an example of:

A company that sells bags launches a category of bags featuring children's favourite cartoon characters.It also launches a line of stylish travel bags for adults.This is an example of:

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters