Exam 12: Public Relations and Framing the Message

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as .

Publicity is information a person, company, or institution pays to have published or broadcast in the news media.

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

The BP oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent example of how not to manage public relations in a crisis.

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

What did the California Center for Public Health Advocacy hire a PR firm to help them do?

Ivy Ledbetter Lee, one of the founders of public relations and often dubbed ''Poison Ivy,'' actually believed that honesty and directness were better than deception in public relations.

Which of the following activities do PR professionals often handle for their clients?

Focus groups are almost never used in public relations research.

Historian Daniel Boorstin considered the press conference a classic example of a pseudo- event.

Which of the following demonstrates why the 1982 tragedy involving someone tampering with Tylenol packages and lacing them with poison is often given as an example of the correct way to handle public relations during a crisis?

Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.

Exxon's response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.

Match the individuals with their accomplishments. -Doris Fleischman

The term flack .

Journalists like Walter Lippmann worried that .

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?

While P. T. Barnum felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical.

Match the types of messages with their definitions. -Video news release

Unlike publicity, which is sometimes outside a PR agency's control, may help to focus a complex issue or a client's image.