Question 1

Ivy Ledbetter Lee believed that facts _.

Accepted Answer

A)  should not be manipulated or interpreted in any way 
B)  should be avoided at all costs and it was better to deceive the public 
C)  were elusive and malleable, begging to be forged and shaped 
D)  were completely uninteresting to a public that just wanted to be entertained 
E)  None of the above options is correct. 
A)  should not be manipulated or interpreted in any way 
B)  should be avoided at all costs and it was better to deceive the public 
C)  were elusive and malleable, begging to be forged and shaped 
D)  were completely uninteresting to a public that just wanted to be entertained 
E)  None of the above options is correct.

Question 2

Match the individuals with their accomplishments.
-Ivy Ledbetter Lee

Accepted Answer

A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D. Rockefeller, Sr. 
A) Lamented influence of PR profession on modern life 
B) Convinced women that cigarette smoking was publicly acceptable 
C) Helped open the PR profession to women 
D) Transformed image of millionaire John D. Rockefeller, Sr.

Question 3

The most common type of public relations is done in-house by individual companies and organizations.

Accepted Answer

A) True 
 B)False

Question 4

Astroturf lobbying is .

Accepted Answer

A)  an illegal fund-raising effort 
B)  a sports-centered PR event 
C)  any activity held for the purpose of getting coverage in the media 
D)  a phony grassroots public-affairs campaign 
E)  the misrepresentation of a candidate's stance on an issue during a political campaign 
A)  an illegal fund-raising effort 
B)  a sports-centered PR event 
C)  any activity held for the purpose of getting coverage in the media 
D)  a phony grassroots public-affairs campaign 
E)  the misrepresentation of a candidate's stance on an issue during a political campaign

Question 5

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Accepted Answer

A) True 
 B)False

Ivy Ledbetter Lee believed that facts _.

Match the individuals with their accomplishments. -Ivy Ledbetter Lee

The most common type of public relations is done in-house by individual companies and organizations.

Astroturf lobbying is .

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 12: Public Relations and Framing the Message

Ivy Ledbetter Lee believed that facts _.

Match the individuals with their accomplishments. -Ivy Ledbetter Lee

The most common type of public relations is done in-house by individual companies and organizations.

Astroturf lobbying is .

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters