Exam 12: Public Relations and Framing the Message

Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors, public opinion could be shaped and public support directed.

Match the individuals with their accomplishments. -Edward Bernays

Most of the largest public relations firms in America are owned by or affiliated with multinational companies.

Unlike print journalists who use press releases extensively, television journalists rarely use VNRs (video news releases).

Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.

Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil's response to the Ludlow coal strike of 1914.

Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.

Ralph Nader's book Unsafe at Any Speed is credited with launching the consumer reform movement in America.

A journalist might be likely to criticize public relations professionals for .

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms.

Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

Match the individuals with their accomplishments. -Walter Lippmann

The Internet presents mostly problems and few opportunities for public relations practitioners.

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

Public support for U.S. involvement in the Iraq War was engineered to some extent by an American public relations agency via the White House.

Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.

Which of the following is a benefit of placing press releases, social media releases, VNRs, images, executive bios, and other information on a company Web site?