Exam 12: Public Relations and Framing the Message

How did the Exxon Corporation respond to the Exxon Valdez disaster of 1989?

A pseudo-event is .

The claim that PR encourages reporter laziness is based on the fact that PR firms .

Why did the Federal Trade Commission set new rules about PR blogging in 2009?

Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.

Women currently outnumber men by more than three to one in the public relations profession.

Which of the following figures did not play a role in the early development of public relations?

P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

Match the types of messages with their definitions. -Public service announcement 194

Deadheading was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

The mass media devote relatively few resources to the coverage of labor news.

Public relations is largely a male profession, with relatively few women practitioners.

Usually, the more closely a press release resembles , the more likely it is to be used.

Buffalo Bill's publicity agent, John Burke, used to promote Bill's Wild West show.

A public relations firm looking to make full use of the Internet can .

Edward Bernays .

It is illegal for most companies and organizations to engage in lobbying.

Which statement about the relationship between public relations and social media sites is true?

The first public relations practitioners were theatrical press agents who staged stunts to get newspaper coverage for their clients.

When companies host plant tours, donate money to charity, and support festivals, these are examples of .