Exam 1: The Where, Why, and How of Data Collection

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An Internet-based or emailed survey is not an alternative method of data collection.

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Another term for the arithmetic average is the mean.

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A pharmaceutical company conducts a study where 50 patients are given a drug. They find that 10 percent of patients experience nausea as a side effect. This 10 percent is an example of a parameter.

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A market research firm that surveys customers in a shopping mall by asking various people to respond to a short survey about a new product is performing convenience sampling.

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Statistical inference would be used as the primary statistical tool by a quality control manager who wishes to estimate the average weight of her company's products.

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The summaries of data, which may be in forms of tabular, graphical, or numerical, are referred to as:

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A histogram is an example of a numerical measure.

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A manufacturing manager has developed a table that shows the average production volume each day for the past three weeks. The average production level is an example of a numerical measure.

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Data gathered from a structured interview is generally easier to analyze than data collected from an unstructured interview.

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Explain the difference between a stratified random sample and cluster random sample.

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In election years, the polls that are conducted by such companies as Gallup and Harris typically employ stratified random sampling to reduce the number of people that will need to be surveyed.

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A consumer products company is considering introducing a new product nationally. To help make the decision, it first conducts a test market by selling the product for a few months in one city. This is an example of:

(Multiple Choice)
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A college data base includes the number of people who are enrolled in each class the college offers. This is an example of:

(Multiple Choice)
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Which of the following is an example of graphs used to describe data?

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In Excel, what procedure is used to select random numbers?

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A parameter is the boundary on the population of interest.

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Which one of the following is NOT statistical sampling?

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Typically, it is possible to include a larger number of questions in a phone survey than in a mail survey since it takes less time to complete the survey over the phone.

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Mail questionnaires typically generate poor response rates.

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One of the major challenges for developing a good written questionnaire or telephone survey instrument is that:

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