Exam 13: Marketing The Customer Focus

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how which of the following factors that shapes human behaviour?

Which of the following best describes customer satisfaction?

Shenshen Zhongxing Telecom (ZTE)is a Chinese company that is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas.Because ZTE targets a single segment within a limited geographical area,it can be said to have which of the following advantages?

A marketer who took the city and the climate into consideration as marketing variables was concerned about which type of segmentation?

Which of the following is the division of markets into different groups?

Which of the following is best described as creating a unique marketing mix for every consumer?

Which type of market segmentation strategy was Kimberly-Clark,the manufacturer of Huggies diapers,using when it introduced Poise and Depend brands for adults?

Which type of marketing is the application of marketing to social issues and causes?

Selling more rainwear in Vancouver than in Edmonton due to the annual rainfall is an example of which type of marketing segmentation?

Aaron O'Hara bought a new pair of headphones because all of the "other guys" were buying them.O'Hara was influenced by which of the following factors?

Which of the following is a specific group of consumers toward which a company directs its marketing efforts?

Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.

Several decades ago before the development of supermarkets,people shopped at small neighbourhood grocery stores.The grocery storeowner knew their name,what brands they preferred,and when they were most likely to purchase what product.What do large supermarket chains have today to supply them with similar types of information?

For the Mazda purchasing agent who buys materials needed to build the Mazda 6,the purchase of Mazda 6 windshields from a new supplier would require which of the following?

Avril went to her local supermarket and was told if she wanted to take advantage of store specials on eggs,milk,and other products,she would need to get a card that would reward her on an ongoing basis for being a frequent customer of the supermarket.Which of the following is being offered?

What is a basic form of market segmentation that uses variables such as age,education,and income?

Three forms of business-to-business market segmentation are demographic,geographic,and benefit.

Aldon Lenski is opening a business to sell flowering bulbs over the Internet.As he decides what to charge for a package of ten bulbs,Lenski will calculate his fixed and variable costs.At this point,Lenski will be developing which of the following strategies?

The categories of heavy,moderate,and light users have to do with which type of segmentation?

What kind of segmentation is the publisher of Seventeen magazine using?