Exam 14: Creating Marketing Strategies

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

List the elements of the promotional mix.

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

Here is a list of expenses for Graham Printing Company for 2002 Which of these items are variable costs?

The person who makes the delivery to a store and stocks the store's shelves with milk and bread is engaged in which of the following activities?

List the four stages of the product life cycle.

Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.

Which of the following is an expense item for an independent bookstore?

Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores.Customers then were asking retailers for the new product.Mars used which of the following strategies to promote its new product?

The idea behind bundling is to reach a segment of the market that would not be reached as effectively if the product were sold separately.

Which of the following is a convenience product?

Sales promotions are marketing events or sales efforts that stimulate consumer buying.

What is a product that is bought by a company for use in making another product?

Total fixed costs divided by fixed-cost contribution leads to which of the following figures?

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

Price is the perceived value that is exchanged for something else.

Which of the following are the two main new-product pricing strategies?

Imagine a friend has told you that he had been hired to be a logistics manager.At what three points in the distribution process would he interact with the product?

It is rare for a company to use both push and pull strategies on the same products.

Felix Bhuton's job in the lumber industry is to bring together buyers and sellers.Bhuton is paid a commission,usually by the seller.Bhuton is acting in which of the following roles?