Exam 13: Marketing The Customer Focus

Aldi is a no-frills grocery chain.By controlling expenses,Aldi customers can expect to save 30-50 percent compared to Safeway customers.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.Aldi's competitive advantage is based on which of the following?

Primary data could come from which of the following sources?

People with common activities,interests,and opinions are grouped together into a given lifestyle.A company that segments its market according to these different lifestyles is using which type of segmentation?

Which of the following is the first step in the marketing research process?

Vlad Kjinn is doing observation research when he asks people to describe how they brush their teeth.

Which of the following is a strategy that focuses on forging long-term partnerships with customers?

Buying Revlon makeup because actress Halle Berry uses that brand is an example of the use of benefit segmentation.

Aldi is a no-frills grocery chain.By controlling expenses,Aldi customers can expect to save 30-50 percent compared to customers of a full-service grocery store.The supermarket chain's emphasis on maintaining its cost competitive advantage means the company's top management is often concentrating on which of the following strategies?

What is the primary focus of not-for-profit marketers?

Which of the following is most likely an example of a consumer using routine response behaviour?

In selling telephone service,Rogers tries to gather as much information as possible about the consumer's income,buying habits,service preferences,and occupation.Rogers is using which type of decision-making information?

What are the two types of data collected by marketing research?

The four Ps are product,promotion,price,and possession.

The seven-member Beauchamp family recently purchased a mini-van because the ads for a GM Horizon showed that it could haul eight or more people and still have room for books,bags,and sports equipment.GM Horizon was using which of the following forms of segmentation in its advertising?

The marketing concept emphasizes a consumer orientation.

Leigh Orren sat outside a service station every day for three weeks watching how people approach the gas pumps,pump gas,pay for their gas,and how long they stayed.Orren was engaged in which of the following?

Rikki Eckstein believes that it is wrong to eat pork or touch a pig carcass.His belief is so strong that he will not eat in a restaurant that serves pork.This is an example of which of the following influences on consumer buying decisions?

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding.As Robi selects a name for his new product,designs its packaging,and creates a label,he is involved in developing which of the following strategies?

Which of the following is an example of an individual factor that influences someone's decision to buy a Dalmatian puppy?

Understanding that 22 percent of the population buys 84 percent of cereal products would be useful if cereal manufacturers wanted to segment their market according to which type of segmentation?