Exam 13: Marketing The Customer Focus

Customer satisfaction may indicate how consumers feel about a product,but it does not indicate their willingness to actually purchase a product.

In general,when a business is engaged in environmental scanning,which of the following forces does it look at?

Which of the following marketing research techniques is being used when a company representative interviews mothers to discover their attitudes toward washing clothes?

When Clorox targets heavy users of bleach,it is using volume segmentation.

During and right after the Industrial Revolution,companies focused on mass production and assembly lines,and placed a strong emphasis on lower costs.During this period manufacturers had which of the following orientations?

Which of the following is the belief that the company should dedicate all of its planning,policies,operations,and efforts to the satisfaction of the customer?

If an investigator subtracted two ounces of a cleaning concentrate from its easily recognized container and then observed how this change affected sales of the cleaner,the investigator would be engaged in which of the following?

Which of the following is the action that people take in buying and using goods and services?

Marketing is the process of combining the conception,pricing,promotion,and distribution of goods or services to create exchanges that satisfy individual and organizational objectives.

Which of the following is an example of social marketing?

A company with the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price has which of the following advantages?

The two main components of a product orientation are the use of market research and a strong desire to satisfy the needs of customers.

Revlon is in financial trouble; its total debt is 150 percent greater than its total assets.To increase sales,the cosmetics manufacturer hired actress Halle Berry to be its spokesperson.The company hopes Berry will act as which of the following influences on consumers?

Reality television shows are often designed to appeal to people who would like to appear on television themselves.What is the collective term for this group of viewers?

When Kellogg's designed a new package for its Special K Plus cereal,it decided to make it look like a milk carton to emphasize the product's calcium content.This type of decision was made as part of which of the following strategy?

A manufacturer will deal with wholesalers and retailers when planning which of the following strategies?

Often marketers who issue coupons will do which of the following to see if consumers will respond more favourably to half-off coupons or two-for-the-price-of-one coupons?

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding.He knows that there is a great demand for such a product,but he is puzzled as to how to distribute the product.Which of the four Ps is Robi concerned about?

What is the goal of the marketing concept?

Which of the following is the collection,recording,and analysis of data relevant to a marketing decision?