Exam 13: Marketing The Customer Focus

"With our excellent equipment,we can produce the cheapest products on the market." This is more than likely a statement from a company with which of the following orientations?

Which of the following best describes the marketing concept?

What kind of segmentation is the publisher of Golf Digest magazine using?

List the three basic marketing research techniques.

When compared to the consumer market,the business-to-business market is best described by which of the following?

As part of its product strategy,Timex gives customers a one-year warranty on all watches that are marketed under the Timex brand.

Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation.

Which of the following is the ratio of benefits to the sacrifice necessary to obtain those benefits?

There are numerous office supplies manufacturers.Company X concentrates on selling filing products and desktop products such as staplers and pen sets.Because Company X brand is recognized as an innovative leader in the development of filing products and desktop items,the company can be said to have which of the following advantages?

Which of the following is the last stage in the marketing research process?

Which of the following concepts is based on the four Ps?

An ad for Virgin Airlines shows a traveller sleeping comfortably in the airline's new seats.This ad is using which type of segmentation?

Which one of the following is a commonly used method for segmenting markets?

Which of the following is the process in which a company continuously collects and evaluates information about its external environment?

Demography is the study of which of the following?

Every time Evangeline Kryl buys a Subway sandwich,she gets a stamp on a card that she carries in her wallet.When the card is full,she gets a free sandwich.This sort of program is an example of which of the following strategies?

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food)available in convenience stores,supermarkets,and vending machines,the company was involved with determining which of the following strategies?

Distribution strategy is another term for place strategy.

The CBC is experiencing poorer overall ratings during the new fall season but increased ratings among younger people.Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger,less conservative audience.Which of the following statements correctly describes this situation?

The blend of the marketer's tools is called the four Ps.Which of the following groups represent the four Ps?