Question 1

Which of the following is the process of separating,identifying,and evaluating the layers of a market to design a marketing mix?

Accepted Answer

A)  a marketing strategy 
B)  a marketing division 
C)  market segmentation 
D)  market layering 
A)  a marketing strategy 
B)  a marketing division 
C)  market segmentation 
D)  market layering

Question 2

List the components of the marketing mix.

Accepted Answer

product,pr

Question 3

Selling retirement plans to people over the age of 50 is an example of demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 4

Market behaviour is a term used to describe the actions people take in buying and using goods and services.

Accepted Answer

A) True 
 B)False

Question 5

Placing an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying would be an example of gathering which of the following?

Accepted Answer

A)  demographic data 
B)  secondary data 
C)  psychographic data 
D)  primary data 
A)  demographic data 
B)  secondary data 
C)  psychographic data 
D)  primary data

Which of the following is the process of separating,identifying,and evaluating the layers of a market to design a marketing mix?

List the components of the marketing mix.

Selling retirement plans to people over the age of 50 is an example of demographic segmentation.

Market behaviour is a term used to describe the actions people take in buying and using goods and services.

Placing an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying would be an example of gathering which of the following?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Creating Marketing Strategies

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters

Exam 13: Marketing The Customer Focus

Which of the following is the process of separating,identifying,and evaluating the layers of a market to design a marketing mix?

List the components of the marketing mix.

Selling retirement plans to people over the age of 50 is an example of demographic segmentation.

Market behaviour is a term used to describe the actions people take in buying and using goods and services.

Placing an employee in a self-service parking lot for eight hours to get the actual count of how many people leave without paying would be an example of gathering which of the following?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Creating Marketing Strategies

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters