Exam 14: Creating Marketing Strategies

Which of the following is a common pricing objective in which the price of a product is set so as to give the company the desired profitability in terms of return on its money?

Give an example of bundling.

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business.He invited city dignitaries,representatives from news media,and anyone who might have need of his services.The goal of his promotion was most likely which of the following?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used and refers to the consistency with which the carrier delivers goods on time and in acceptable condition?

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

What is a product?

A decorative trashcan costs $9 to buy from the wholesaler.The interior design shop prices the trashcan at $15.What is the markup?

When Maurice Tsaki went online to plan his vacation to Australia,he learned that he could buy plane tickets,rent a car,and pay for a hotel in a reduced-price tourist package,which made it very convenient for him to book his trip.The website Tsaki visited used which of the following strategies to make trip planning easier and more economical?

Charlie Vorwek sells flower arrangements made from dried wildflowers she grows in her garden.Which of the following is a fixed cost in this business?

Emilio George works in a warehouse where he sorts men's,women's,and children's socks into orders for large retail stores.George works in which of the following?

A unique feature of a product that the target market perceives as important and better than the competition is called a differential advantage.

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

What is a large,expensive capital product,such as the Ford assembly plant in Oakville,Ontario?

The two types of business products are expense and operating items.

What are the two classifications of business products?

Which of the following is an example of a common pricing objective?

A useful rule to remember in distribution is that although channel members (middlemen)can be eliminated,their functions cannot.

Tradition,the competition,store image,and stock turnover affect the retailer's selection of a markup.

Which of the following is one of the stages in the product life cycle?

Distribution channels should be established in the introduction stage of the product life cycle.