Exam 14: Creating Marketing Strategies

Which of the following business products would be considered an accessory in an insurance claims office?

Which of the following is a pricing strategy in which the target market is offered a high-quality product at a fair price and with good service?

What are the four major groupings of consumer products?

What is another name for psychological pricing?

Within the distribution channel,retailers and wholesalers are known as which of the following?

What are airlines trying to achieve when they use frequent flyer programs,which give customers points that can be redeemed for free travel,rental cars,and other merchandise?

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home.They have compared the quality,style,and price of four models.For the Thomasons,a refrigerator-freezer is which of the following?

In which of the following stages of the product life cycle are you most likely to find the manufacturer using a line extension strategy?

Supply chain management plays a dual role.Its first role is as a communicator of customer demand that extends from the point of sale all the way back to the supplier.The second role is as a physical flow process that engineers timely and effective movement of products.

A warehouse that specializes in breaking down bulk goods to small shipment sizes but not in storing goods is called which of the following?

Which of the following is the point at which the cost of making a product equals the revenues gained from selling the product?

When Top-Flite introduced its Strata golf balls with a new dimple design and a more solid core for better flight with metal clubs,it charged three times the price of golf balls currently on the market.This high introductory pricing is an example of which of the following strategies?

Prestige pricing is the pricing strategy of selling a new product at a low price in hopes of achieving a large sales volume and prestige for the product.

Types of promotional goals include creating awareness,increasing the use of products,and identifying potential customers.

The Franklin Continental Hotel offers a package of room,breakfast,and parking for $125.00.What is this strategy known as?

Business products are classified into two categories.What are they?

Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?

Price skimming is a price strategy often used in the maturity stage of the product life cycle.

Which of the following is a consumer durable?

Which of the following is the combination of advertising,personal selling,sales promotion,and public relations used to promote a product?