Question 1

Personality is a relatively global and enduring evaluation of an object, issue, person, or action.

Accepted Answer

A) True 
 B)False

Question 2

_____ deals with how consumers cope with the threat of death by defending their world view of values and beliefs.

Accepted Answer

A)  Weber's law 
B)  The sleeper effect 
C)  Terror management theory 
D)  The utilitarian dimension 
E)  The theory of reasoned action 
A)  Weber's law 
B)  The sleeper effect 
C)  Terror management theory 
D)  The utilitarian dimension 
E)  The theory of reasoned action

Question 3

Sources are credible when they have one or more of three characteristics: trustworthiness, expertise, and status.

Accepted Answer

A) True 
 B)False

Question 4

Match-up hypothesis refers to the:

Accepted Answer

A)  idea that the source must be appropriate for the product or service. 
B)  attitude formation and change process when effort is low. 
C)  effect that occurs because consumers' memory of the message source decays rapidly. 
D)  thought that discounts or attacks the message source. 
E)  argument that is generated when a message is different from what consumers believe. 
A)  idea that the source must be appropriate for the product or service. 
B)  attitude formation and change process when effort is low. 
C)  effect that occurs because consumers' memory of the message source decays rapidly. 
D)  thought that discounts or attacks the message source. 
E)  argument that is generated when a message is different from what consumers believe.

Question 5

Research indicates that fear appeals that evoke guilt, regret, or challenge are ineffective in influencing consumers.

Accepted Answer

A) True 
 B)False

Question 6

_____ refers to how much consumers like or dislike something.

Accepted Answer

A)  Attitude accessibility 
B)  Attitude confidence 
C)  Persistence 
D)  Favorability 
E)  Resistance 
A)  Attitude accessibility 
B)  Attitude confidence 
C)  Persistence 
D)  Favorability 
E)  Resistance

Question 7

Discuss the five main characteristics of attitude.

Accepted Answer

Attitude can be defined as a person's ov

Question 8

David buys his favorite brand of chocolates every time he goes shopping. On the other hand, his friend, Alex, asks other's opinions while buying chocolates. In this scenario, David is a _____.

Accepted Answer

A)  policy maker 
B)  low-self monitor 
C)  spokesperson 
D)  high-self monitor 
E)  cord-cutter 
A)  policy maker 
B)  low-self monitor 
C)  spokesperson 
D)  high-self monitor 
E)  cord-cutter

Question 9

How does a company's reputation affect the credibility of a message?

Accepted Answer

A company's reputation plays a significa

Question 10

Who among the following is a low-credibility source?

Accepted Answer

A)  John, an airline employee, who advertises the airline he works for 
B)  Daniel, a basketball player, who endorses an energy drink 
C)  William, an actor, who endorses multiple products 
D)  Jefferson, the CEO of a company, who has several years of experience in business management 
E)  Marcus, a police officer, who advertises a home protection method 
A)  John, an airline employee, who advertises the airline he works for 
B)  Daniel, a basketball player, who endorses an energy drink 
C)  William, an actor, who endorses multiple products 
D)  Jefferson, the CEO of a company, who has several years of experience in business management 
E)  Marcus, a police officer, who advertises a home protection method

Question 11

_____ refers to how easily and readily an attitude can be retrieved from memory.

Accepted Answer

A)  Favorability 
B)  Attitude accessibility 
C)  Attitude confidence 
D)  Persistence 
E)  Resistance 
A)  Favorability 
B)  Attitude accessibility 
C)  Attitude confidence 
D)  Persistence 
E)  Resistance

Question 12

Explain how normative influences affect consumer behavior according to the theory of reasoned action model.

Accepted Answer

Normative influences refer to the impact

Question 13

Expectancy-value models are analytical processes that explain:

Accepted Answer

A)  the different levels of abstractness in the associations that a consumer has about concepts. 
B)  the beliefs or knowledge consumers have about an object or action. 
C)  how fear or anxiety are elicited by stressing negative consequences. 
D)  ​how losses loom larger than gains for consumers even when the two outcomes are of the same magnitude. 
E)  how consumers' cultures can vary along four main value dimensions. 
A)  the different levels of abstractness in the associations that a consumer has about concepts. 
B)  the beliefs or knowledge consumers have about an object or action. 
C)  how fear or anxiety are elicited by stressing negative consequences. 
D)  ​how losses loom larger than gains for consumers even when the two outcomes are of the same magnitude. 
E)  how consumers' cultures can vary along four main value dimensions.

Question 14

Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah's thoughts are examples of _____.

Accepted Answer

A)  subjective norms​ 
B)  normative factors 
C)  strong arguments 
D)  source derogations 
E)  support arguments 
A)  subjective norms​ 
B)  normative factors 
C)  strong arguments 
D)  source derogations 
E)  support arguments

Question 15

Cognitive responses are the thoughts a person has when he or she is exposed to a communication, which may take the form of recognitions, evaluations, associations, images, or ideas.

Accepted Answer

A) True 
 B)False

Question 16

Favorability refers to how easily and readily an attitude can be retrieved from memory.

Accepted Answer

A) True 
 B)False

Question 17

Attitude confidence refers to:

Accepted Answer

A)  how much we know about a product. 
B)  how strongly we hold an attitude. 
C)  how easily and readily an attitude can be retrieved from memory. 
D)  how our evaluations regarding a brand are mixed. 
E)  how much we like or dislike something. 
A)  how much we know about a product. 
B)  how strongly we hold an attitude. 
C)  how easily and readily an attitude can be retrieved from memory. 
D)  how our evaluations regarding a brand are mixed. 
E)  how much we like or dislike something.

Question 18

The hedonic dimension is when an ad provides information rather than creates feelings.​

Accepted Answer

A) True 
 B)False

Question 19

Under peripheral-route processing, consumers' attitudes are based on:​

Accepted Answer

A)  the true merits of the message. 
B)  their high elaboration. 
C)  the central issues contained within the message. 
D)  the superficial cues within the message. 
E)  their emotional experiences associated with the offering. 
A)  the true merits of the message. 
B)  their high elaboration. 
C)  the central issues contained within the message. 
D)  the superficial cues within the message. 
E)  their emotional experiences associated with the offering.

Question 20

_____ in attitudes occurs when our evaluations regarding a brand are mixed.

Accepted Answer

A)  Ambivalence 
B)  Persistence 
C)  Resistance 
D)  Confidence 
E)  Endurance 
A)  Ambivalence 
B)  Persistence 
C)  Resistance 
D)  Confidence 
E)  Endurance

Personality is a relatively global and enduring evaluation of an object, issue, person, or action.

_____ deals with how consumers cope with the threat of death by defending their world view of values and beliefs.

Sources are credible when they have one or more of three characteristics: trustworthiness, expertise, and status.

Match-up hypothesis refers to the:

Research indicates that fear appeals that evoke guilt, regret, or challenge are ineffective in influencing consumers.

_____ refers to how much consumers like or dislike something.

Discuss the five main characteristics of attitude.

David buys his favorite brand of chocolates every time he goes shopping. On the other hand, his friend, Alex, asks other's opinions while buying chocolates. In this scenario, David is a _____.

How does a company's reputation affect the credibility of a message?

Who among the following is a low-credibility source?

_____ refers to how easily and readily an attitude can be retrieved from memory.

Explain how normative influences affect consumer behavior according to the theory of reasoned action model.

Expectancy-value models are analytical processes that explain:

Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah's thoughts are examples of _____.

Cognitive responses are the thoughts a person has when he or she is exposed to a communication, which may take the form of recognitions, evaluations, associations, images, or ideas.

Favorability refers to how easily and readily an attitude can be retrieved from memory.

Attitude confidence refers to:

The hedonic dimension is when an ad provides information rather than creates feelings.

Under peripheral-route processing, consumers' attitudes are based on:

_____ in attitudes occurs when our evaluations regarding a brand are mixed.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 5: Attitudes Based on High Effort

Personality is a relatively global and enduring evaluation of an object, issue, person, or action.

_____ deals with how consumers cope with the threat of death by defending their world view of values and beliefs.

Sources are credible when they have one or more of three characteristics: trustworthiness, expertise, and status.

Match-up hypothesis refers to the:

Research indicates that fear appeals that evoke guilt, regret, or challenge are ineffective in influencing consumers.

_____ refers to how much consumers like or dislike something.

Discuss the five main characteristics of attitude.

David buys his favorite brand of chocolates every time he goes shopping. On the other hand, his friend, Alex, asks other's opinions while buying chocolates. In this scenario, David is a _____.

How does a company's reputation affect the credibility of a message?

Who among the following is a low-credibility source?

_____ refers to how easily and readily an attitude can be retrieved from memory.

Explain how normative influences affect consumer behavior according to the theory of reasoned action model.

Expectancy-value models are analytical processes that explain:

Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah's thoughts are examples of _____.

Cognitive responses are the thoughts a person has when he or she is exposed to a communication, which may take the form of recognitions, evaluations, associations, images, or ideas.

Favorability refers to how easily and readily an attitude can be retrieved from memory.

Attitude confidence refers to:

The hedonic dimension is when an ad provides information rather than creates feelings.​

Under peripheral-route processing, consumers' attitudes are based on:​

_____ in attitudes occurs when our evaluations regarding a brand are mixed.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

The hedonic dimension is when an ad provides information rather than creates feelings.

Under peripheral-route processing, consumers' attitudes are based on: