Question 1

Which of the following statements is true of attitude-behavior relationship of consumers?

Accepted Answer

A)  Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors. 
B)  Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships. 
C)  Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes. 
D)  Direct experience of a product decreases attitude accessibility for attributes that must be experienced. 
E)  According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.​ 
A)  Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors. 
B)  Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships. 
C)  Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes. 
D)  Direct experience of a product decreases attitude accessibility for attributes that must be experienced. 
E)  According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.​

Question 2

Explain how the expectancy-value model works.

Accepted Answer

The expectancy-value model is a psycholo

Question 3

Which of the following best defines affective responses?

Accepted Answer

A)  They are thoughts that express disagreement with a message. 
B)  They are feelings and images in response to a message. 
C)  They are recognitions and evaluations in response to a message. 
D)  They are thoughts that discount or attack the message source. 
E)  They are responses generated through central-route processing. 
A)  They are thoughts that express disagreement with a message. 
B)  They are feelings and images in response to a message. 
C)  They are recognitions and evaluations in response to a message. 
D)  They are thoughts that discount or attack the message source. 
E)  They are responses generated through central-route processing.

Question 4

Which of the following statements is true of direct comparative messages?

Accepted Answer

A)  Direct comparative messages are effective in generating attention and brand awareness.​ 
B)  Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's. 
C)  Direct comparative messages are messages in which an offering is compared with those of unnamed competitors. 
D)  Direct comparative messages have high credibility compared with other forms of messages. 
E)  Direct comparative messages are the most common type of comparative messages. 
A)  Direct comparative messages are effective in generating attention and brand awareness.​ 
B)  Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's. 
C)  Direct comparative messages are messages in which an offering is compared with those of unnamed competitors. 
D)  Direct comparative messages have high credibility compared with other forms of messages. 
E)  Direct comparative messages are the most common type of comparative messages.

Question 5

Discuss how consumers' affectively based attitudes are influenced.

Accepted Answer

Consumers' affectively based attitudes c

Question 6

Discuss the characteristics of a credible source.

Accepted Answer

A credible source is one that is reliabl

Question 7

The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.​

Accepted Answer

A)  ​endowment effect 
B)  ​online processing 
C)  ​peripheral-route processing 
D)  ​sleeper effect 
E)  ​reasoning by analogy​ 
A)  ​endowment effect 
B)  ​online processing 
C)  ​peripheral-route processing 
D)  ​sleeper effect 
E)  ​reasoning by analogy​

Question 8

Explain the cognitive model based on direct or imagined experience.

Accepted Answer

The cognitive model based on direct or i

Question 9

Explain the theory of planned behavior.

Accepted Answer

The theory of planned behavior is a psyc

Question 10

People who are guided more by their own internal dispositions, called low self-monitors, are more likely to exhibit similar behavior patterns across situations than high self-monitors.

Accepted Answer

A) True 
 B)False

Question 11

Discuss consumers' affective responses to a message.

Accepted Answer

Consumers' affective responses to a mess

Question 12

Robert has developed a favorable attitude toward a brand of stationery known as Impress because the brand is eco-friendly and promotes sustainability. He has since learned, through his own research, that Impress also engages in fair trade practices. Robert's attitude formation is an example of _____.

Accepted Answer

A)  attitude formation based on emotions 
B)  central-route processing 
C)  the endowment effect 
D)  the sleeper effect 
E)  normative influence 
A)  attitude formation based on emotions 
B)  central-route processing 
C)  the endowment effect 
D)  the sleeper effect 
E)  normative influence

Question 13

A way to decrease counterarguments is through the disrupt-then-reframe technique.

Accepted Answer

A) True 
 B)False

Question 14

With direct comparative advertising, advertisers:

Accepted Answer

A)  explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit. 
B)  present two-sided messages about their offerings. 
C)  show an offering that has features similar to that of a competitor's offering. 
D)  explicitly discount or attack the competitor's message source. 
E)  use the disrupt-then-reframe technique to disrupt consumers' cognitive processing of the communication. 
A)  explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit. 
B)  present two-sided messages about their offerings. 
C)  show an offering that has features similar to that of a competitor's offering. 
D)  explicitly discount or attack the competitor's message source. 
E)  use the disrupt-then-reframe technique to disrupt consumers' cognitive processing of the communication.

Question 15

A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.

Accepted Answer

A)  an analogy 
B)  fear appeal 
C)  product placement 
D)  the sleeper effect 
E)  comparative advertising 
A)  an analogy 
B)  fear appeal 
C)  product placement 
D)  the sleeper effect 
E)  comparative advertising

Question 16

Sapone Inc. is a leading clothing manufacturer. Linda likes the patterns and the fit of its clothes, but she is not satisfied with their quality and price. She routinely tries clothes from different clothing brands when she hears positive reviews about them. In this case, Linda's attitude toward Sapone Inc. can be characterized as having _____.

Accepted Answer

A)  confidence 
B)  persistence 
C)  resistance 
D)  ambivalence 
E)  endurance 
A)  confidence 
B)  persistence 
C)  resistance 
D)  ambivalence 
E)  endurance

Question 17

Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:

Accepted Answer

A)  source derogation. 
B)  its hedonic dimension. 
C)  central-route processing. 
D)  its two-sided message. 
E)  its utilitarian dimension. 
A)  source derogation. 
B)  its hedonic dimension. 
C)  central-route processing. 
D)  its two-sided message. 
E)  its utilitarian dimension.

Question 18

Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users' skin clearer in a few hours, he wonders, "No one's skin can become clear within hours. The product will not work." Brad's thoughts are examples of _____.

Accepted Answer

A)  support arguments 
B)  reasoning by analogy 
C)  counterarguments 
D)  one-sided messages 
E)  credibility 
A)  support arguments 
B)  reasoning by analogy 
C)  counterarguments 
D)  one-sided messages 
E)  credibility

Question 19

Distinguish between indirect comparative messages and direct comparative messages.

Accepted Answer

Indirect comparative messages are those

Question 20

Discuss the theory of reasoned action.

Accepted Answer

The theory of reasoned action is a socia

Which of the following statements is true of attitude-behavior relationship of consumers?

Explain how the expectancy-value model works.

Which of the following best defines affective responses?

Which of the following statements is true of direct comparative messages?

Discuss how consumers' affectively based attitudes are influenced.

Discuss the characteristics of a credible source.

The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.

Explain the cognitive model based on direct or imagined experience.

Explain the theory of planned behavior.

People who are guided more by their own internal dispositions, called low self-monitors, are more likely to exhibit similar behavior patterns across situations than high self-monitors.

Discuss consumers' affective responses to a message.

A way to decrease counterarguments is through the disrupt-then-reframe technique.

With direct comparative advertising, advertisers:

A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.

Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:

Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users' skin clearer in a few hours, he wonders, "No one's skin can become clear within hours. The product will not work." Brad's thoughts are examples of _____.

Distinguish between indirect comparative messages and direct comparative messages.

Discuss the theory of reasoned action.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 5: Attitudes Based on High Effort

Which of the following statements is true of attitude-behavior relationship of consumers?

Explain how the expectancy-value model works.

Which of the following best defines affective responses?

Which of the following statements is true of direct comparative messages?

Discuss how consumers' affectively based attitudes are influenced.

Discuss the characteristics of a credible source.

The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.​

Explain the cognitive model based on direct or imagined experience.

Explain the theory of planned behavior.

People who are guided more by their own internal dispositions, called low self-monitors, are more likely to exhibit similar behavior patterns across situations than high self-monitors.

Discuss consumers' affective responses to a message.

A way to decrease counterarguments is through the disrupt-then-reframe technique.

With direct comparative advertising, advertisers:

A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.

Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:

Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users' skin clearer in a few hours, he wonders, "No one's skin can become clear within hours. The product will not work." Brad's thoughts are examples of _____.

Distinguish between indirect comparative messages and direct comparative messages.

Discuss the theory of reasoned action.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.