Question 1

Which of the following statements is true of the factors that might affect the search process?

Accepted Answer

A)  Early in a search, consumers will use detailed decision rules than simpler criteria to screen out options. 
B)  Consumers who search by attribute remain high in uncertainty until the very end of the search process. 
C)  Consumers who face no time restrictions have more opportunity to search. 
D)  In any decision situation, the amount of information available to consumers is the same. 
E)  In the early stages of the process, consumers use interpersonal sources more than mass media. 
A)  Early in a search, consumers will use detailed decision rules than simpler criteria to screen out options. 
B)  Consumers who search by attribute remain high in uncertainty until the very end of the search process. 
C)  Consumers who face no time restrictions have more opportunity to search. 
D)  In any decision situation, the amount of information available to consumers is the same. 
E)  In the early stages of the process, consumers use interpersonal sources more than mass media.

Question 2

_____ is when a consumer is actively evaluating a brand as he or she views an ad for it.

Accepted Answer

A)  Preattentive processing 
B)  Subliminal perception 
C)  Habituation 
D)  Socialization 
E)  Online processing 
A)  Preattentive processing 
B)  Subliminal perception 
C)  Habituation 
D)  Socialization 
E)  Online processing

Question 3

_____ refers to the tendency to recall information that reinforces our overall beliefs rather than contradicting them.

Accepted Answer

A)  The sleeper effect 
B)  Mood 
C)  Inhibition 
D)  Confirmation bias 
E)  The endowment effect 
A)  The sleeper effect 
B)  Mood 
C)  Inhibition 
D)  Confirmation bias 
E)  The endowment effect

Question 4

Which of the following is a source of internal information search?

Accepted Answer

A)  Magazines 
B)  Experts 
C)  Experiences 
D)  Books 
E)  Friends 
A)  Magazines 
B)  Experts 
C)  Experiences 
D)  Books 
E)  Friends

Question 5

Which of the following statements is true of recalling attributes when consumers engage in internal search?

Accepted Answer

A)  ​Consumers' goals will determine which attribute is recalled from memory. 
B)  Consumers access all product attributes stored in memory. 
C)  It is easier to remember specific attribute information than overall evaluations or attitudes. 
D)  Attribute information recalled tends to be in its original detail rather than in summary. 
E)  If all brands of a product are the same price, it is likely to be recalled. 
A)  ​Consumers' goals will determine which attribute is recalled from memory. 
B)  Consumers access all product attributes stored in memory. 
C)  It is easier to remember specific attribute information than overall evaluations or attitudes. 
D)  Attribute information recalled tends to be in its original detail rather than in summary. 
E)  If all brands of a product are the same price, it is likely to be recalled.

Question 6

Marketers can target the _____ by showing consumers how the product is the solution to their problems.

Accepted Answer

A)  evidence 
B)  subliminal level 
C)  construal level 
D)  ideal state 
E)  external source 
A)  evidence 
B)  subliminal level 
C)  construal level 
D)  ideal state 
E)  external source

Question 7

Which of the following statements is true of the problem recognition stage of the consumer decision process?

Accepted Answer

A)  It relates to consumption and acquisition decisions of consumers rather than disposition decisions. 
B)  It is the last step in the consumer decision-making process. 
C)  If consumers do not perceive a problem, their motivation to act will be high. 
D)  It occurs if consumers become aware of a discrepancy between the actual and the ideal states. 
E)  Consumers identify a problem in their ideal state. 
A)  It relates to consumption and acquisition decisions of consumers rather than disposition decisions. 
B)  It is the last step in the consumer decision-making process. 
C)  If consumers do not perceive a problem, their motivation to act will be high. 
D)  It occurs if consumers become aware of a discrepancy between the actual and the ideal states. 
E)  Consumers identify a problem in their ideal state.

Question 8

Which of the following sources of prepurchase search involves gathering information from books, nonbrand-sponsored websites, government pamphlets, or magazines?

Accepted Answer

A)  Internal search 
B)  Retailer search 
C)  Independent search 
D)  Scientific search 
E)  Interpersonal search 
A)  Internal search 
B)  Retailer search 
C)  Independent search 
D)  Scientific search 
E)  Interpersonal search

Question 9

Discuss the factors that lead to the formation of the ideal state.

Accepted Answer

The formation of an ideal state is influ

Question 10

Which of the following is a search bias that alters the nature of internal search?

Accepted Answer

A)  Attribute determinance 
B)  Online processing 
C)  Echoic memory 
D)  Mood 
E)  Habituation 
A)  Attribute determinance 
B)  Online processing 
C)  Echoic memory 
D)  Mood 
E)  Habituation

Question 11

Gnosis Inc. is an energy drink manufacturer. A white racing stag on a purple background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of a(n) _____.

Accepted Answer

A)  retrieval cue 
B)  support argument 
C)  advertorial 
D)  infomercial 
E)  two-sided message 
A)  retrieval cue 
B)  support argument 
C)  advertorial 
D)  infomercial 
E)  two-sided message

Question 12

In the problem recognition stage of decision-making, the ideal state is the:

Accepted Answer

A)  way that consumers would like a situation to be. 
B)  way to draw attention to the negative aspects of competitive brands. 
C)  state when a person identifies a consumption problem that needs to be solved. 
D)  discrepancy between consumers' motivation and ability. 
E)  state where consumers involve in internal search. 
A)  way that consumers would like a situation to be. 
B)  way to draw attention to the negative aspects of competitive brands. 
C)  state when a person identifies a consumption problem that needs to be solved. 
D)  discrepancy between consumers' motivation and ability. 
E)  state where consumers involve in internal search.

Question 13

_____ occurs in response to the activation of problem recognition.

Accepted Answer

A)  Source derogation 
B)  Prepurchase search 
C)  Postpurchase evaluation 
D)  Confirmation bias 
E)  Habituation 
A)  Source derogation 
B)  Prepurchase search 
C)  Postpurchase evaluation 
D)  Confirmation bias 
E)  Habituation

Question 14

Discuss the advantages and the perceived disadvantages of online information searches.

Accepted Answer

Online information searches offer severa

Question 15

Briefly explain the problem recognition stage.

Accepted Answer

The problem recognition stage is the ini

Question 16

Discuss the factors that increase the possibility of consumers' recalling a particular brand during internal search, and including that brand in their consideration set.

Accepted Answer

There are several factors that can incre

Question 17

Typically, the next step in consumer decision-making after problem recognition is _____.

Accepted Answer

A)  hypothesis testing 
B)  postpurchase evaluation 
C)  high effort decision-making 
D)  evidence testing 
E)  internal information search 
A)  hypothesis testing 
B)  postpurchase evaluation 
C)  high effort decision-making 
D)  evidence testing 
E)  internal information search

Question 18

Kimberly wants to buy a digital camera. She compares cameras of different brands by their picture quality, level of optical zoom, and the availability of lenses, respectively. In this scenario, Kimberly is:

Accepted Answer

A)  influenced by confirmation bias. 
B)  involved in experiential search. 
C)  buying experience goods. 
D)  searching by attribute. 
E)  involved in internal search. 
A)  influenced by confirmation bias. 
B)  involved in experiential search. 
C)  buying experience goods. 
D)  searching by attribute. 
E)  involved in internal search.

Question 19

The insurance on Carlos' car is due to expire, and he wants to renew it with a different company. He met different insurance agents to collect information about individual policies. In this scenario, Carlos meets with different insurance agents because:

Accepted Answer

A)  his involvement is low. 
B)  of the information format affecting the opportunity to process information. 
C)  his consideration set has only one item. 
D)  of the perceived low benefits relative to the costs of searching information. 
E)  of the number of items being chosen. 
A)  his involvement is low. 
B)  of the information format affecting the opportunity to process information. 
C)  his consideration set has only one item. 
D)  of the perceived low benefits relative to the costs of searching information. 
E)  of the number of items being chosen.

Question 20

A consideration set that contains only one or two brands reduces the need to search for information.

Accepted Answer

A) True 
 B)False

Which of the following statements is true of the factors that might affect the search process?

_____ is when a consumer is actively evaluating a brand as he or she views an ad for it.

_____ refers to the tendency to recall information that reinforces our overall beliefs rather than contradicting them.

Which of the following is a source of internal information search?

Which of the following statements is true of recalling attributes when consumers engage in internal search?

Marketers can target the _____ by showing consumers how the product is the solution to their problems.

Which of the following statements is true of the problem recognition stage of the consumer decision process?

Which of the following sources of prepurchase search involves gathering information from books, nonbrand-sponsored websites, government pamphlets, or magazines?

Discuss the factors that lead to the formation of the ideal state.

Which of the following is a search bias that alters the nature of internal search?

In the problem recognition stage of decision-making, the ideal state is the:

_____ occurs in response to the activation of problem recognition.

Discuss the advantages and the perceived disadvantages of online information searches.

Briefly explain the problem recognition stage.

Discuss the factors that increase the possibility of consumers' recalling a particular brand during internal search, and including that brand in their consideration set.

Typically, the next step in consumer decision-making after problem recognition is _____.

Kimberly wants to buy a digital camera. She compares cameras of different brands by their picture quality, level of optical zoom, and the availability of lenses, respectively. In this scenario, Kimberly is:

The insurance on Carlos' car is due to expire, and he wants to renew it with a different company. He met different insurance agents to collect information about individual policies. In this scenario, Carlos meets with different insurance agents because:

A consideration set that contains only one or two brands reduces the need to search for information.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 7: Problem Recognition and Information Search

Which of the following statements is true of the factors that might affect the search process?

_____ is when a consumer is actively evaluating a brand as he or she views an ad for it.

_____ refers to the tendency to recall information that reinforces our overall beliefs rather than contradicting them.

Which of the following is a source of internal information search?

Which of the following statements is true of recalling attributes when consumers engage in internal search?

Marketers can target the _____ by showing consumers how the product is the solution to their problems.

Which of the following statements is true of the problem recognition stage of the consumer decision process?

Which of the following sources of prepurchase search involves gathering information from books, nonbrand-sponsored websites, government pamphlets, or magazines?

Discuss the factors that lead to the formation of the ideal state.

Which of the following is a search bias that alters the nature of internal search?

In the problem recognition stage of decision-making, the ideal state is the:

_____ occurs in response to the activation of problem recognition.

Discuss the advantages and the perceived disadvantages of online information searches.

Briefly explain the problem recognition stage.

Discuss the factors that increase the possibility of consumers' recalling a particular brand during internal search, and including that brand in their consideration set.

Typically, the next step in consumer decision-making after problem recognition is _____.

Kimberly wants to buy a digital camera. She compares cameras of different brands by their picture quality, level of optical zoom, and the availability of lenses, respectively. In this scenario, Kimberly is:

The insurance on Carlos' car is due to expire, and he wants to renew it with a different company. He met different insurance agents to collect information about individual policies. In this scenario, Carlos meets with different insurance agents because:

A consideration set that contains only one or two brands reduces the need to search for information.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters