Question 1

Enduring involvement is:

Accepted Answer

A)  an ongoing response. 
B)  a response that disagrees with the message. 
C)  a situational response. 
D)  a response that discounts or attacks the message source. 
E)  a response to consumers' complaints. 
A)  an ongoing response. 
B)  a response that disagrees with the message. 
C)  a situational response. 
D)  a response that discounts or attacks the message source. 
E)  a response to consumers' complaints.

Question 2

When Eric runs out of toothpaste, he buys Shonder toothpaste. If that brand is not available, Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste:

Accepted Answer

A)  is recalled through external search. 
B)  has preference dispersion. 
C)  is part of the evoked set. 
D)  has no retrieval cues. 
E)  is bought without problem recognition. 
A)  is recalled through external search. 
B)  has preference dispersion. 
C)  is part of the evoked set. 
D)  has no retrieval cues. 
E)  is bought without problem recognition.

Question 3

Simple physical factors, such as running out of a product, having a product or become obsolete, or unexpectedly needing a service can influence consumers' perception of the actual state.

Accepted Answer

A) True 
 B)False

Question 4

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is:

Accepted Answer

A)  searching by brand. 
B)  influenced by product placement. 
C)  subjected to subliminal perception. 
D)  engaged in preattentive processing. 
E)  involved in selective perception. 
A)  searching by brand. 
B)  influenced by product placement. 
C)  subjected to subliminal perception. 
D)  engaged in preattentive processing. 
E)  involved in selective perception.

Question 5

Explain the process of internal information search.

Accepted Answer

The process of internal information sear

Question 6

Which of the following strategies can help marketers include a brand in consumers' consideration set?

Accepted Answer

A)  Encouraging preference dispersion 
B)  Positioning the brand as far away as possible from the prototype 
C)  Associating products with certain goals and usage situations 
D)  Reducing the brand's association with retrieval cues 
E)  Avoiding incidental ad exposure 
A)  Encouraging preference dispersion 
B)  Positioning the brand as far away as possible from the prototype 
C)  Associating products with certain goals and usage situations 
D)  Reducing the brand's association with retrieval cues 
E)  Avoiding incidental ad exposure

Question 7

Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?

Accepted Answer

A)  Recall through retailer search 
B)  Recall through experiential search 
C)  Recall of experiences 
D)  Recall of inhibitions 
E)  Recall through independent search 
A)  Recall through retailer search 
B)  Recall through experiential search 
C)  Recall of experiences 
D)  Recall of inhibitions 
E)  Recall through independent search

Question 8

If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.

Accepted Answer

A) True 
 B)False

Question 9

In the consumer decision process, _____ is the perceived difference between an ideal and an actual state.

Accepted Answer

A)  problem recognition 
B)  internal search 
C)  external search 
D)  postpurchase evaluation 
E)  decision-making 
A)  problem recognition 
B)  internal search 
C)  external search 
D)  postpurchase evaluation 
E)  decision-making

Question 10

Which of the following statements is true of confirmation bias?

Accepted Answer

A)  Confirmation bias is a bias that is related to the concept of online processing. 
B)  When confirmation bias is operating, we are more likely to recall positive rather than negative information about favored brands. 
C)  When confirmation bias is operating, we ignore moderately contradictory information because it is difficult to understand even when we think consciously about it. 
D)  Confirmation bias leads consumers to recall all important information, resulting in an optimal decision outcome. 
E)  Confirmation bias is a bias that applies to external information search. 
A)  Confirmation bias is a bias that is related to the concept of online processing. 
B)  When confirmation bias is operating, we are more likely to recall positive rather than negative information about favored brands. 
C)  When confirmation bias is operating, we ignore moderately contradictory information because it is difficult to understand even when we think consciously about it. 
D)  Confirmation bias leads consumers to recall all important information, resulting in an optimal decision outcome. 
E)  Confirmation bias is a bias that applies to external information search.

Question 11

Shawn is planning to gift his parents a camera for their wedding anniversary. As soon as he thought of gifting a camera, he is reminded of Armora brand of cameras. In this scenario, Shawn remembers Armora brand of cameras because:

Accepted Answer

A)  of its lack of availability. 
B)  of its preference dispersion within the evoked set. 
C)  of its lack of retrieval cues. 
D)  of its prototypicality. 
E)  of its lack of diagnostic information. 
A)  of its lack of availability. 
B)  of its preference dispersion within the evoked set. 
C)  of its lack of retrieval cues. 
D)  of its prototypicality. 
E)  of its lack of diagnostic information.

Question 12

Compare the recall of attributes and the recall of evaluations.

Accepted Answer

Recall of attributes and recall of evalu

Question 13

The _____ is the consumer's perception of the way things actually are.

Accepted Answer

A)  desirable stimulation level 
B)  ideal state 
C)  actual state 
D)  optimal stimulation level 
E)  real condition 
A)  desirable stimulation level 
B)  ideal state 
C)  actual state 
D)  optimal stimulation level 
E)  real condition

Question 14

Consumers will search the same information sources no matter what stage of the search process they are in.

Accepted Answer

A) True 
 B)False

Question 15

Explain the situational factors that might affect consumers' search process.

Accepted Answer

The situational factors that might affec

Question 16

Which of the following statements is true of online sources for information search?

Accepted Answer

A)  ​Consumers' Internet search patterns are the same for all types of product. 
B)  When researching experience, consumers spend less time on web pages. 
C)  Search activity through online sources is decreasing because they are difficult to use. 
D)  When researching search goods, consumers tend to dig into the details and spend some time on each web page. 
E)  Consumers use online sources as part of external information search. 
A)  ​Consumers' Internet search patterns are the same for all types of product. 
B)  When researching experience, consumers spend less time on web pages. 
C)  Search activity through online sources is decreasing because they are difficult to use. 
D)  When researching search goods, consumers tend to dig into the details and spend some time on each web page. 
E)  Consumers use online sources as part of external information search.

Question 17

Brandon is interested in electronic music and owns a used mixing deck. Recently, he realized that for better sound clarity, he needs a new music mixing deck. In this case, Brandon is in the stage of _____.

Accepted Answer

A)  problem recognition 
B)  internal search 
C)  postpurchase evaluation 
D)  information storage 
E)  hypothesis testing 
A)  problem recognition 
B)  internal search 
C)  postpurchase evaluation 
D)  information storage 
E)  hypothesis testing

Question 18

Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.

Accepted Answer

A)  preattentive processing 
B)  subliminal perception 
C)  online processing 
D)  peripheral-route processing 
E)  habituation 
A)  preattentive processing 
B)  subliminal perception 
C)  online processing 
D)  peripheral-route processing 
E)  habituation

Question 19

Ron wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____.

Accepted Answer

A)  diagnostic information 
B)  vivid information 
C)  a peripheral cue 
D)  a goal-related cue 
E)  an affect-based cue 
A)  diagnostic information 
B)  vivid information 
C)  a peripheral cue 
D)  a goal-related cue 
E)  an affect-based cue

Question 20

Which of the following statements is true of an evoked set?

Accepted Answer

A)  A brand's simply being recalled guarantees that it will be in a consumer's consideration set. 
B)  Brands toward which the consumer has negative attitudes tend to be included in the consideration set more often than brands that evoke positive attitudes. 
C)  Consumers' ability to recall brand information decreases as the size of the set decreases. 
D)  Consumers' consideration sets remain the same in terms of their size, stability, variety, and preference dispersion. 
E)  Brands that are closest to the prototype are more likely to be included in the consideration set than brands that are not typical of the category. 
A)  A brand's simply being recalled guarantees that it will be in a consumer's consideration set. 
B)  Brands toward which the consumer has negative attitudes tend to be included in the consideration set more often than brands that evoke positive attitudes. 
C)  Consumers' ability to recall brand information decreases as the size of the set decreases. 
D)  Consumers' consideration sets remain the same in terms of their size, stability, variety, and preference dispersion. 
E)  Brands that are closest to the prototype are more likely to be included in the consideration set than brands that are not typical of the category.

Enduring involvement is:

When Eric runs out of toothpaste, he buys Shonder toothpaste. If that brand is not available, Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste:

Simple physical factors, such as running out of a product, having a product or become obsolete, or unexpectedly needing a service can influence consumers' perception of the actual state.

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is:

Explain the process of internal information search.

Which of the following strategies can help marketers include a brand in consumers' consideration set?

Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?

If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.

In the consumer decision process, _____ is the perceived difference between an ideal and an actual state.

Which of the following statements is true of confirmation bias?

Shawn is planning to gift his parents a camera for their wedding anniversary. As soon as he thought of gifting a camera, he is reminded of Armora brand of cameras. In this scenario, Shawn remembers Armora brand of cameras because:

Compare the recall of attributes and the recall of evaluations.

The _____ is the consumer's perception of the way things actually are.

Consumers will search the same information sources no matter what stage of the search process they are in.

Explain the situational factors that might affect consumers' search process.

Which of the following statements is true of online sources for information search?

Brandon is interested in electronic music and owns a used mixing deck. Recently, he realized that for better sound clarity, he needs a new music mixing deck. In this case, Brandon is in the stage of _____.

Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.

Ron wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____.

Which of the following statements is true of an evoked set?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 7: Problem Recognition and Information Search

Enduring involvement is:

When Eric runs out of toothpaste, he buys Shonder toothpaste. If that brand is not available, Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste:

Simple physical factors, such as running out of a product, having a product or become obsolete, or unexpectedly needing a service can influence consumers' perception of the actual state.

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is:

Explain the process of internal information search.

Which of the following strategies can help marketers include a brand in consumers' consideration set?

Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?

If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.

In the consumer decision process, _____ is the perceived difference between an ideal and an actual state.

Which of the following statements is true of confirmation bias?

Shawn is planning to gift his parents a camera for their wedding anniversary. As soon as he thought of gifting a camera, he is reminded of Armora brand of cameras. In this scenario, Shawn remembers Armora brand of cameras because:

Compare the recall of attributes and the recall of evaluations.

The _____ is the consumer's perception of the way things actually are.

Consumers will search the same information sources no matter what stage of the search process they are in.

Explain the situational factors that might affect consumers' search process.

Which of the following statements is true of online sources for information search?

Brandon is interested in electronic music and owns a used mixing deck. Recently, he realized that for better sound clarity, he needs a new music mixing deck. In this case, Brandon is in the stage of _____.

Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.

Ron wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____.

Which of the following statements is true of an evoked set?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters