Question 1

Why is the availability heuristic important to marketers?

Accepted Answer

The availability heuristic is a mental s

Question 2

_____ is leading consumers through a series of steps to create a desired response.

Accepted Answer

A)  Charging 
B)  Modeling 
C)  Phrasing 
D)  Eliciting 
E)  Shaping 
A)  Charging 
B)  Modeling 
C)  Phrasing 
D)  Eliciting 
E)  Shaping

Question 3

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.

Accepted Answer

A)  subjunctive 
B)  performance-related 
C)  power-related 
D)  reinforcement 
E)  conjunctive 
A)  subjunctive 
B)  performance-related 
C)  power-related 
D)  reinforcement 
E)  conjunctive

Question 4

Price-related tactics are more likely to be employed when there are:

Accepted Answer

A)  large differences in the quality between brands. 
B)  strongly established competitors. 
C)  few perceived differences among brands. 
D)  a few brands with strong brand loyalty established among consumers. 
E)  many habitual buyers in the market. 
A)  large differences in the quality between brands. 
B)  strongly established competitors. 
C)  few perceived differences among brands. 
D)  a few brands with strong brand loyalty established among consumers. 
E)  many habitual buyers in the market.

Question 5

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style. He tells his three closest friends not to take her class. The three friends modify their schedules so that they get to attend another teacher's classes. This is an example of the law of small numbers.

Accepted Answer

A) True 
 B)False

Why is the availability heuristic important to marketers?

_____ is leading consumers through a series of steps to create a desired response.

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.

Price-related tactics are more likely to be employed when there are:

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style. He tells his three closest friends not to take her class. The three friends modify their schedules so that they get to attend another teacher's classes. This is an example of the law of small numbers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 9: Judgment and Decision Making Based on Low Effort

Why is the availability heuristic important to marketers?

_____ is leading consumers through a series of steps to create a desired response.

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.

Price-related tactics are more likely to be employed when there are:

Mike took an Algebra class with Miss Tenabaum and did not like her teaching style. He tells his three closest friends not to take her class. The three friends modify their schedules so that they get to attend another teacher's classes. This is an example of the law of small numbers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters