Exam 9: Judgment and Decision Making Based on Low Effort

John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. He instantly liked them and decided to buy all the available flavors of the mint. This is an example of how:

Which of the following is a choice tactic that can be used in low-effort processing situations?

Which of the following is true of brand-loyal customers?

Conscious low-effort decision-making can follow a hierarchy of effects in which:

An out-of-stock condition could force consumers to break a habit because:

Consumers are motivated to relieve their boredom because their level of arousal falls below the optimal stimulation level (OSL).

Discuss the importance of feelings in making low-effort decisions.

Harry recently purchased a new store-brand laundry detergent and was impressed by the product. He has decided that he is going to buy another box of the same detergent as soon as he runs out of the one he's using. In the context of operant conditioning, this is an example of the nature of:

_____ is how often an event really occurs on average.

Li is a doctor. She works in a hospital and has her own private practice. Li uses different phones when she is at the hospital and when she is at home, and both of these phones are from different brands. She switches to the newest version of each phone every year. Li is _____.

Most low-effort decisions are made:

The _____ is the expectation that information obtained from a small sample of people represents the larger population.

Advertising can play a central role in influencing performance evaluations by increasing the:

In the context of low-effort thought-based decision-making, shaping involves:

In common, repeat-purchase situations, choice tactics allow consumers to:

Discuss the process of operant conditioning.

Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of:

_____ form a solid base on which companies can build brand profitability.

The hierarchy of effects for low-effort situations is:

In context of price changes, consumers tend to be: