Question 1

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

Accepted Answer

A) True 
 B)False

Question 2

Judith recently moved to a new town and went to the supermarket to buy some LastingFresh frozen meals. However, all the supermarkets in the town only have store-brand frozen dinners. She wants to make sure that the frozen dinner is of high quality and starts to compare its ingredients with those used in LastingFresh's products. This is an example of a(n):

Accepted Answer

A)  prototype process. 
B)  comparative process. 
C)  exemplar model. 
D)  conjunctive model. 
E)  learning process. 
A)  prototype process. 
B)  comparative process. 
C)  exemplar model. 
D)  conjunctive model. 
E)  learning process.

Question 3

Compare the roles of reinforcement, punishment, and repetition in consumer learning.

Accepted Answer

Reinforcement, punishment, and repetitio

Question 4

Brand loyalty is:

Accepted Answer

A)  the optimization of consumer utility through brand image. 
B)  the repeat purchase of a brand because of habit. 
C)  a reduction of cognitive processes through low-effort brand retrieval. 
D)  a commitment to two or more brands that consumers purchase repeatedly. 
E)  the repeat purchase of a brand because of a conscious evaluation. 
A)  the optimization of consumer utility through brand image. 
B)  the repeat purchase of a brand because of habit. 
C)  a reduction of cognitive processes through low-effort brand retrieval. 
D)  a commitment to two or more brands that consumers purchase repeatedly. 
E)  the repeat purchase of a brand because of a conscious evaluation.

Question 5

Explain why low-elaboration consumer decision-making is so common.

Accepted Answer

Low-elaboration consumer decision-making

Question 6

A principal objective of marketing strategy should be to increase the likelihood of _____ through offering quality.

Accepted Answer

A)  elaboration 
B)  negative affect 
C)  cognitive effort 
D)  reinforcement 
E)  satisfaction 
A)  elaboration 
B)  negative affect 
C)  cognitive effort 
D)  reinforcement 
E)  satisfaction

Question 7

In the context of brand selection, decision-making based on habit decreases:

Accepted Answer

A)  operant conditioning. 
B)  brand loyalty. 
C)  classical conditioning. 
D)  risk. 
E)  repeat purchase. 
A)  operant conditioning. 
B)  brand loyalty. 
C)  classical conditioning. 
D)  risk. 
E)  repeat purchase.

Question 8

Mel recently started following a healthy diet and has promised his nutritionist that he is going to eat only healthy food. On his way back home from work one day, he notices a new fast food restaurant. He decides to enter the restaurant to just have a look at the menu but ends up buying a large pizza. This is an example of:

Accepted Answer

A)  affect. 
B)  intermediate consumption. 
C)  variety seeking. 
D)  impulse purchase. 
E)  symbolic consumption. 
A)  affect. 
B)  intermediate consumption. 
C)  variety seeking. 
D)  impulse purchase. 
E)  symbolic consumption.

Question 9

The process referred to as the _____ occurs when consumers make comparisons with a category prototype or exemplar.

Accepted Answer

A)  prototype process 
B)  comparative process 
C)  compensatory process 
D)  availability heuristic 
E)  representativeness heuristic 
A)  prototype process 
B)  comparative process 
C)  compensatory process 
D)  availability heuristic 
E)  representativeness heuristic

Question 10

Naoki believes that food prices should be standardized and a restaurant should not charge more simply because it is a popular brand. He feels that $10 to $20 is a suitable price for a meal at a restaurant and all restaurants should follow the same pricing strategy. This is what is best known as his:

Accepted Answer

A)  pricing strategy. 
B)  expectation pricing. 
C)  known price range. 
D)  zone of acceptance. 
E)  appropriate acceptability range. 
A)  pricing strategy. 
B)  expectation pricing. 
C)  known price range. 
D)  zone of acceptance. 
E)  appropriate acceptability range.

Question 11

Kimberly went to a bookstore looking for something to read. At the store, a particular cover attracted her eye and she wanted to purchase the book. It was only after she started reading the book that she realized that the book was not as good as the cover made it seem. This is best known as the:

Accepted Answer

A)  progression theory. 
B)  cognitive primacy model. 
C)  hierarchy of effects. 
D)  box-and-arrow model. 
E)  central processing theory. 
A)  progression theory. 
B)  cognitive primacy model. 
C)  hierarchy of effects. 
D)  box-and-arrow model. 
E)  central processing theory.

Question 12

Sarah buys only CoolDay and SundayMist sodas; she can be called multibrand loyal.

Accepted Answer

A) True 
 B)False

Question 13

Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a:

Accepted Answer

A)  market maven. 
B)  price purveyor. 
C)  deal-prone consumer. 
D)  high-effort decision maker. 
E)  price perception consumer. 
A)  market maven. 
B)  price purveyor. 
C)  deal-prone consumer. 
D)  high-effort decision maker. 
E)  price perception consumer.

Question 14

_____ is the most effortless type of consumer decision-making, and is characterized by little or no information seeking.

Accepted Answer

A)  Performance processing 
B)  Reactance 
C)  Habit 
D)  Emotional processing 
E)  Satisfice 
A)  Performance processing 
B)  Reactance 
C)  Habit 
D)  Emotional processing 
E)  Satisfice

Question 15

Explain how normative influences can be a simplifying strategy for consumers.

Accepted Answer

Normative influences refer to the impact

Question 16

Discuss the role of the representativeness heuristic in consumers' decision-making.

Accepted Answer

The representativeness heuristic plays a

Question 17

Deal-prone consumers are often brand loyal.

Accepted Answer

A) True 
 B)False

Question 18

Consumers seek variety for two major reasons: satiation and boredom.

Accepted Answer

A) True 
 B)False

Question 19

Ian purchased an Icewall refrigerator that regularly broke down. So, when his friend Susan asked him to recommend a good refrigerator for her new home, Ian said, "You can buy any refrigerator other than an Icewall refrigerator because I had a bad experience with it." This bias of judgement is an example of the _____.

Accepted Answer

A)  accessibility model 
B)  attribute recall heuristic 
C)  availability heuristic 
D)  judgment-encoding process 
E)  cognition-recall process 
A)  accessibility model 
B)  attribute recall heuristic 
C)  availability heuristic 
D)  judgment-encoding process 
E)  cognition-recall process

Question 20

In what ways is brand loyalty different from habitual purchasing?

Accepted Answer

Brand loyalty and habitual purchasing ar

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

Compare the roles of reinforcement, punishment, and repetition in consumer learning.

Brand loyalty is:

Explain why low-elaboration consumer decision-making is so common.

A principal objective of marketing strategy should be to increase the likelihood of _____ through offering quality.

In the context of brand selection, decision-making based on habit decreases:

The process referred to as the _____ occurs when consumers make comparisons with a category prototype or exemplar.

Naoki believes that food prices should be standardized and a restaurant should not charge more simply because it is a popular brand. He feels that $10 to $20 is a suitable price for a meal at a restaurant and all restaurants should follow the same pricing strategy. This is what is best known as his:

Kimberly went to a bookstore looking for something to read. At the store, a particular cover attracted her eye and she wanted to purchase the book. It was only after she started reading the book that she realized that the book was not as good as the cover made it seem. This is best known as the:

Sarah buys only CoolDay and SundayMist sodas; she can be called multibrand loyal.

Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a:

_____ is the most effortless type of consumer decision-making, and is characterized by little or no information seeking.

Explain how normative influences can be a simplifying strategy for consumers.

Discuss the role of the representativeness heuristic in consumers' decision-making.

Deal-prone consumers are often brand loyal.

Consumers seek variety for two major reasons: satiation and boredom.

In what ways is brand loyalty different from habitual purchasing?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 9: Judgment and Decision Making Based on Low Effort

Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

Compare the roles of reinforcement, punishment, and repetition in consumer learning.

Brand loyalty is:

Explain why low-elaboration consumer decision-making is so common.

A principal objective of marketing strategy should be to increase the likelihood of _____ through offering quality.

In the context of brand selection, decision-making based on habit decreases:

The process referred to as the _____ occurs when consumers make comparisons with a category prototype or exemplar.

Kimberly went to a bookstore looking for something to read. At the store, a particular cover attracted her eye and she wanted to purchase the book. It was only after she started reading the book that she realized that the book was not as good as the cover made it seem. This is best known as the:

Sarah buys only CoolDay and SundayMist sodas; she can be called multibrand loyal.

Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a:

_____ is the most effortless type of consumer decision-making, and is characterized by little or no information seeking.

Explain how normative influences can be a simplifying strategy for consumers.

Discuss the role of the representativeness heuristic in consumers' decision-making.

Deal-prone consumers are often brand loyal.

Consumers seek variety for two major reasons: satiation and boredom.

In what ways is brand loyalty different from habitual purchasing?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters