Exam 10: Post-Decision Processes

Describe the different types of complainers and how each responds to dissatisfaction.

When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to:

Discuss how ambiguity of the information environment affects consumers' ability to learn from experience.

Negative disconfirmation occurs when:

Compare and contrast top-dog strategies and underdog strategies.

Explain post-decision dissonance and how it can be reduced.

Akjoine oil, used to relieve muscle pains, was also believed to be highly effective against sun burns for many years. This belief was strongly followed by consumers primarily because these claims could not be disconfirmed by usage. This is an example of consumers supporting hypotheses derived from advertising because:

Consumers disposing of a possession of high value are likely to throw it away rather than to sell it or to give it to someone special.

In the context of the personal form of voluntary disposition of possessions, _____ is the primary beneficiary.

Which of the following statements is true of post-decision dissonance?

Consumers are less likely to complain when they have the time and easy access to formal channels of communication to do so.

_____ is a theory about the fairness of exchanges between individuals, which helps in understanding consumer satisfaction and dissatisfaction.

Which of the following is one of the stages that consumers must go through in testing hypotheses for learning?

Laura used to go to a restaurant near her home. During her past few visits to the restaurant, the staff were rude and the food was served cold, even though she would always include a generous tip with the bill. This scenario exemplifies _____, according to which Laura did not perceive fairness in the exchange.

Which of the following types of complainers are likely to complain directly to the retailer or service provider?

Which of the following statements is true of regrets that are transitory?

The intent of _____ is to cling to possessions with the hope that a relationship can be repaired.

Briefly explain how individuals find explanations for events using attribution theory.

Sally loves to paint. She recently sold some of her paintings and received good reviews. She feels happy with her decision to sell her paintings. In this scenario, Sally's feeling of content exemplifies _____.

Briefly explain the disconfirmation paradigm.