Question 1

Men appear more likely to engage in a detailed, thorough examination of a message and to make extended decisions based on product attributes.

Accepted Answer

A) True 
 B)False

Question 2

The statistical technique called clustering suggests that, despite many differences, boomer parents and their adult children share many common characteristics.

Accepted Answer

A) True 
 B)False

Question 3

The benefit of cluster analysis is that it allows marketers to:

Accepted Answer

A)  increase the ability of consumers to process information. 
B)  change the decision-making processes of consumers. 
C)  segment and target consumers more effectively. 
D)  reach a wider area of consumers using advertising. 
E)  encourage consumers to rely on their own judgment. 
A)  increase the ability of consumers to process information. 
B)  change the decision-making processes of consumers. 
C)  segment and target consumers more effectively. 
D)  reach a wider area of consumers using advertising. 
E)  encourage consumers to rely on their own judgment.

Question 4

Which of the following is true of Hispanic American consumers?

Accepted Answer

A)  They sometimes resist assimilation out of a desire to maintain their ethnic identity. 
B)  They are likely to believe that people should feel free to live and look the way they want to. 
C)  They have more positive attitudes toward ads than other ethnic consumers. 
D)  They are the third largest and fastest growing subculture in the United States. 
E)  They are more likely than other consumers to check prices and products on the Internet. 
A)  They sometimes resist assimilation out of a desire to maintain their ethnic identity. 
B)  They are likely to believe that people should feel free to live and look the way they want to. 
C)  They have more positive attitudes toward ads than other ethnic consumers. 
D)  They are the third largest and fastest growing subculture in the United States. 
E)  They are more likely than other consumers to check prices and products on the Internet.

Question 5

Which of the following is true of teenagers in the "quiet achievers" segment?

Accepted Answer

A)  They have low expectations of the future and of material success. 
B)  They are ambitious, and they conform to societal norms. 
C)  They practice conspicuous consumption. 
D)  They are family-oriented achievement seekers. 
E)  They are heavy users of Internet-connected devices. 
A)  They have low expectations of the future and of material success. 
B)  They are ambitious, and they conform to societal norms. 
C)  They practice conspicuous consumption. 
D)  They are family-oriented achievement seekers. 
E)  They are heavy users of Internet-connected devices.

Question 6

Some individuals can be androgynous, having both male and female traits.

Accepted Answer

A) True 
 B)False

Question 7

Marketers segment people by age because people of the same age go through similar life experiences.

Accepted Answer

A) True 
 B)False

Question 8

Marketers can overlook localized culture and its effects on teen consumer behavior because a common teen "culture" is spreading around the world.

Accepted Answer

A) True 
 B)False

Question 9

How does the intensity of ethnic identification affect a customer's consumption pattern?

Accepted Answer

The intensity of ethnic identification c

Question 10

Denmark has a feminine culture where consumers tend to be more concerned with social relationships.

Accepted Answer

A) True 
 B)False

Question 11

How do religious beliefs influence consumer behavior?

Accepted Answer

Religious beliefs can significantly infl

Question 12

Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.

Accepted Answer

A)  neural networks 
B)  SPSS 
C)  PRIZM 
D)  Latent Class Analysis 
E)  precision marketing 
A)  neural networks 
B)  SPSS 
C)  PRIZM 
D)  Latent Class Analysis 
E)  precision marketing

Question 13

Women outnumber men in the gray market because women tend to live longer.

Accepted Answer

A) True 
 B)False

Question 14

People of the same _____ are going through similar life experiences and therefore share many common needs, which may lead to similar consumption patterns.

Accepted Answer

A)  age 
B)  gender 
C)  ethnicity 
D)  subculture 
E)  region 
A)  age 
B)  gender 
C)  ethnicity 
D)  subculture 
E)  region

Question 15

What are the different segments of common teen behaviors, values, and preferences that cross national boundaries?

Accepted Answer

The different segments of common teen be

Question 16

Carl is the brand manager of a bottled water company. He is asked to market the company's products to Hispanic American consumers. In what way can Carl target Hispanic Americans through advertising?

Accepted Answer

To effectively target Hispanic American

Question 17

In the context of advertising to teens, Heeling Sports, a manufacturer of sneakers with retractable wheels, can reach teen consumers by:

Accepted Answer

A)  advertising in snowboarding magazines. 
B)  selling its products only at stores and not online. 
C)  advertising in newspapers. 
D)  sending teen ambassadors to perform at malls and parks. 
E)  advertising through sports news channels. 
A)  advertising in snowboarding magazines. 
B)  selling its products only at stores and not online. 
C)  advertising in newspapers. 
D)  sending teen ambassadors to perform at malls and parks. 
E)  advertising through sports news channels.

Question 18

Which of the following is true of teenagers in the "world savers" segment?

Accepted Answer

A)  They have high aspirations and are characterized by their altruism. 
B)  They are alienated from society and have low expectations of the future. 
C)  They are interested in protecting the environment. 
D)  They practice conspicuous consumption. 
E)  They are conformers and seek a rewarding family life. 
A)  They have high aspirations and are characterized by their altruism. 
B)  They are alienated from society and have low expectations of the future. 
C)  They are interested in protecting the environment. 
D)  They practice conspicuous consumption. 
E)  They are conformers and seek a rewarding family life.

Question 19

Unlike consumers from individualistic cultures, consumers from cultures high in collectivism:

Accepted Answer

A)  put more emphasis on hierarchy than on equality. 
B)  put more emphasis on themselves than the group. 
C)  emphasize connections to others rather than their own identity. 
D)  tend to be more aggressive and focused on individual advancement. 
E)  tend to be more concerned with social relationships. 
A)  put more emphasis on hierarchy than on equality. 
B)  put more emphasis on themselves than the group. 
C)  emphasize connections to others rather than their own identity. 
D)  tend to be more aggressive and focused on individual advancement. 
E)  tend to be more concerned with social relationships.

Question 20

In the context of the gender differences in consumption and acquisition behavior, women are more likely to:

Accepted Answer

A)  be consistent in their images of automobiles. 
B)  be sensitive to personally relevant information. 
C)  have shared brand stereotypes for fashion goods. 
D)  feel enthusiastic and strong during consumption. 
E)  see shopping merely as a way of acquiring goods. 
A)  be consistent in their images of automobiles. 
B)  be sensitive to personally relevant information. 
C)  have shared brand stereotypes for fashion goods. 
D)  feel enthusiastic and strong during consumption. 
E)  see shopping merely as a way of acquiring goods.

Men appear more likely to engage in a detailed, thorough examination of a message and to make extended decisions based on product attributes.

The statistical technique called clustering suggests that, despite many differences, boomer parents and their adult children share many common characteristics.

The benefit of cluster analysis is that it allows marketers to:

Which of the following is true of Hispanic American consumers?

Which of the following is true of teenagers in the "quiet achievers" segment?

Some individuals can be androgynous, having both male and female traits.

Marketers segment people by age because people of the same age go through similar life experiences.

Marketers can overlook localized culture and its effects on teen consumer behavior because a common teen "culture" is spreading around the world.

How does the intensity of ethnic identification affect a customer's consumption pattern?

Denmark has a feminine culture where consumers tend to be more concerned with social relationships.

How do religious beliefs influence consumer behavior?

Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.

Women outnumber men in the gray market because women tend to live longer.

People of the same _____ are going through similar life experiences and therefore share many common needs, which may lead to similar consumption patterns.

What are the different segments of common teen behaviors, values, and preferences that cross national boundaries?

Carl is the brand manager of a bottled water company. He is asked to market the company's products to Hispanic American consumers. In what way can Carl target Hispanic Americans through advertising?

In the context of advertising to teens, Heeling Sports, a manufacturer of sneakers with retractable wheels, can reach teen consumers by:

Which of the following is true of teenagers in the "world savers" segment?

Unlike consumers from individualistic cultures, consumers from cultures high in collectivism:

In the context of the gender differences in consumption and acquisition behavior, women are more likely to:

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Men appear more likely to engage in a detailed, thorough examination of a message and to make extended decisions based on product attributes.

The statistical technique called clustering suggests that, despite many differences, boomer parents and their adult children share many common characteristics.

The benefit of cluster analysis is that it allows marketers to:

Which of the following is true of Hispanic American consumers?

Which of the following is true of teenagers in the "quiet achievers" segment?

Some individuals can be androgynous, having both male and female traits.

Marketers segment people by age because people of the same age go through similar life experiences.

Marketers can overlook localized culture and its effects on teen consumer behavior because a common teen "culture" is spreading around the world.

How does the intensity of ethnic identification affect a customer's consumption pattern?

Denmark has a feminine culture where consumers tend to be more concerned with social relationships.

How do religious beliefs influence consumer behavior?

Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.

Women outnumber men in the gray market because women tend to live longer.

People of the same _____ are going through similar life experiences and therefore share many common needs, which may lead to similar consumption patterns.

What are the different segments of common teen behaviors, values, and preferences that cross national boundaries?

Carl is the brand manager of a bottled water company. He is asked to market the company's products to Hispanic American consumers. In what way can Carl target Hispanic Americans through advertising?

In the context of advertising to teens, Heeling Sports, a manufacturer of sneakers with retractable wheels, can reach teen consumers by:

Which of the following is true of teenagers in the "world savers" segment?

Unlike consumers from individualistic cultures, consumers from cultures high in collectivism:

In the context of the gender differences in consumption and acquisition behavior, women are more likely to:

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters