Question 1

During which of the following stages of gift giving do people reevaluate their relationship with a recipient based on the gift-giving experience?

Accepted Answer

A)  The presentation stage 
B)  The reformulation stage 
C)  The disposition stage 
D)  The gestation stage 
E)  The acquisition stage 
A)  The presentation stage 
B)  The reformulation stage 
C)  The disposition stage 
D)  The gestation stage 
E)  The acquisition stage

Question 2

Why do nearly 20 percent of U.S. public schools require students to wear uniforms?

Accepted Answer

A)  To encourage diversity among students 
B)  To study the effects of mandatory rules 
C)  To express ethnic solidarity with different social groups 
D)  To reshape cultural principles regarding education 
E)  To remove social class emblems among students 
A)  To encourage diversity among students 
B)  To study the effects of mandatory rules 
C)  To express ethnic solidarity with different social groups 
D)  To reshape cultural principles regarding education 
E)  To remove social class emblems among students

Question 3

When giver and receiver have close connections, the receiver perceives a low economic value in the gift received.

Accepted Answer

A) True 
 B)False

Question 4

Barbara was born and raised in South Dakota, but at age 33, she has moved to Hawaii. In order to adapt to the culture of a popular tourist beach town, she experiments with brightly colored, loose-fitting clothing and new hairstyles. In the context of role acquisition phases, which of the following phases is Barbara experiencing?

Accepted Answer

A)  The conventional phase 
B)  The incorporation phase 
C)  The separation phase 
D)  The conception phase 
E)  The transition phase 
A)  The conventional phase 
B)  The incorporation phase 
C)  The separation phase 
D)  The conception phase 
E)  The transition phase

Question 5

An Indonesian family that has immigrated into the U.S. tries to adopt the American culture by participating in festivals such as Easter and Halloween. The family also begins to celebrate Thanksgiving and Christmas in their own home. Which of the following symbolic consumer behaviors does this scenario illustrate?

Accepted Answer

A)  Reflexive evaluation 
B)  Symbol development 
C)  Marital transition 
D)  Symbol communication 
E)  Cultural transition 
A)  Reflexive evaluation 
B)  Symbol development 
C)  Marital transition 
D)  Symbol communication 
E)  Cultural transition

Question 6

In the context of symbolic consumer behavior, marketers create products and consumers use them in ways that are inconsistent with cultural principles.

Accepted Answer

A) True 
 B)False

Question 7

Samantha is quite attached to her smartphone because she finds it extremely useful. Apart from communication, she uses her phone for surfing the Internet, shopping, daily planning, saving important information, and as a camera. Samantha's smartphone is a special possession owing to its _____.

Accepted Answer

A)  spiritual importance 
B)  status quotient 
C)  recyclability 
D)  instrumental importance 
E)  style quotient 
A)  spiritual importance 
B)  status quotient 
C)  recyclability 
D)  instrumental importance 
E)  style quotient

Question 8

The second stage of gift giving, when a gift is actually given, is called the gestation stage.

Accepted Answer

A) True 
 B)False

Question 9

Discuss social identity theory and how products fit into this theory.

Accepted Answer

Social identity theory is a psychologica

Question 10

Token gifts are unappreciated in situations where there is no expectation of a gift.

Accepted Answer

A) True 
 B)False

During which of the following stages of gift giving do people reevaluate their relationship with a recipient based on the gift-giving experience?

Why do nearly 20 percent of U.S. public schools require students to wear uniforms?

When giver and receiver have close connections, the receiver perceives a low economic value in the gift received.

In the context of symbolic consumer behavior, marketers create products and consumers use them in ways that are inconsistent with cultural principles.

Samantha is quite attached to her smartphone because she finds it extremely useful. Apart from communication, she uses her phone for surfing the Internet, shopping, daily planning, saving important information, and as a camera. Samantha's smartphone is a special possession owing to its _____.

The second stage of gift giving, when a gift is actually given, is called the gestation stage.

Discuss social identity theory and how products fit into this theory.

Token gifts are unappreciated in situations where there is no expectation of a gift.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 16: Symbolic Consumer Behavior

During which of the following stages of gift giving do people reevaluate their relationship with a recipient based on the gift-giving experience?

Why do nearly 20 percent of U.S. public schools require students to wear uniforms?

When giver and receiver have close connections, the receiver perceives a low economic value in the gift received.

In the context of symbolic consumer behavior, marketers create products and consumers use them in ways that are inconsistent with cultural principles.

Samantha is quite attached to her smartphone because she finds it extremely useful. Apart from communication, she uses her phone for surfing the Internet, shopping, daily planning, saving important information, and as a camera. Samantha's smartphone is a special possession owing to its _____.

The second stage of gift giving, when a gift is actually given, is called the gestation stage.

Discuss social identity theory and how products fit into this theory.

Token gifts are unappreciated in situations where there is no expectation of a gift.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters