Question 1

Some institutions, such as the military and prisons, deliberately strip individuals of their belongings to erase old identities. This illustrates that:

Accepted Answer

A)  possessions helpshape people'sidentity. 
B)  people maintain their self-concept irrespective of the situation. 
C)  people do not attach a lot of meaning to their belongings. 
D)  people project their identities digitally to form self-concepts. 
E)  consumers object to the overcommercialization of contemporary culture. 
A)  possessions helpshape people'sidentity. 
B)  people maintain their self-concept irrespective of the situation. 
C)  people do not attach a lot of meaning to their belongings. 
D)  people project their identities digitally to form self-concepts. 
E)  consumers object to the overcommercialization of contemporary culture.

Question 2

Which of the following statements is true regarding the motives and emotions of gift giving?

Accepted Answer

A)  ​People give gifts expecting to receive something in return. 
B)  Agnosticism is a major reason behind people giving gifts. 
C)  ​The process of receiving and returning gifts makes most people feel anxious. 
D)  ​People who give gifts for altruistic reasons show their love for the receiver. 
E)  ​Antagonism is a major reason behind people giving gifts. 
A)  ​People give gifts expecting to receive something in return. 
B)  Agnosticism is a major reason behind people giving gifts. 
C)  ​The process of receiving and returning gifts makes most people feel anxious. 
D)  ​People who give gifts for altruistic reasons show their love for the receiver. 
E)  ​Antagonism is a major reason behind people giving gifts.

Question 3

In Swedish weddings, the bride receives a gold coin from her father and a silver one from her mother as parting gifts. This tradition is believed to ensure prosperity for the newly-wed couple throughout their lives. Which of the following symbolic consumer behaviors does this example illustrate?

Accepted Answer

A)  Marital transition 
B)  Symbol development 
C)  Emblematic function 
D)  Symbol removal 
E)  Grooming ritual 
A)  Marital transition 
B)  Symbol development 
C)  Emblematic function 
D)  Symbol removal 
E)  Grooming ritual

Question 4

The third and final stage of the gift-giving process is the _____.

Accepted Answer

A)  divestment stage 
B)  reformulation stage 
C)  presentation stage 
D)  gestation stage 
E)  disposition stage 
A)  divestment stage 
B)  reformulation stage 
C)  presentation stage 
D)  gestation stage 
E)  disposition stage

Question 5

The importance of special possessions for individuals remains constant with age.

Accepted Answer

A) True 
 B)False

Question 6

Explain why marketers need to be aware of the sacred meanings that people, objects, places, and events can have to consumers.

Accepted Answer

Marketers need to be aware of the sacred

Question 7

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic, connectedness, and role transition functions.

Accepted Answer

A) True 
 B)False

Question 8

Possessions that evoke specific feelings such as pride and happiness in owners are said to have _____.

Accepted Answer

A)  ​mood-altering properties 
B)  market stability 
C)  ​usability quotient 
D)  ​recyclable properties 
E)  ​lasting shelf-lives 
A)  ​mood-altering properties 
B)  market stability 
C)  ​usability quotient 
D)  ​recyclable properties 
E)  ​lasting shelf-lives

Question 9

Women belonging to the wealthy sections of society take pride in owning and flaunting expensive diamond jewelry. In this example, expensive diamond jewelry is a:

Accepted Answer

A)  secondary emblem. 
B)  divestment ritual. 
C)  social class emblem. 
D)  possession ritual. 
E)  geographic emblem. 
A)  secondary emblem. 
B)  divestment ritual. 
C)  social class emblem. 
D)  possession ritual. 
E)  geographic emblem.

Question 10

Carol loves collecting animal figurines. Her treasured collection includes figurines gifted by her friends and family. In this scenario, Carol considers her animal figurines to be profane objects.

Accepted Answer

A) True 
 B)False

Question 11

The cultural principles associated with work time are very similar to those associated with leisure time.

Accepted Answer

A) True 
 B)False

Question 12

During which of the following stages of gift giving do people consider what to give an intended recipient?

Accepted Answer

A)  The acquisition stage 
B)  The reformulation stage 
C)  The presentation stage 
D)  The gestation stage 
E)  The disposition stage 
A)  The acquisition stage 
B)  The reformulation stage 
C)  The presentation stage 
D)  The gestation stage 
E)  The disposition stage

Question 13

Tiffany likes to think of herself as a fashionista. She watches advertisements that show beautiful young women flaunting branded items with interest and often buys these products. This is an example of _____.

Accepted Answer

A)  a geographic emblem 
B)  an ethnic emblem 
C)  advertising that fits with the targeted segment's self-concept 
D)  products that fit with consumers' multiple self-concepts 
E)  the connectedness function 
A)  a geographic emblem 
B)  an ethnic emblem 
C)  advertising that fits with the targeted segment's self-concept 
D)  products that fit with consumers' multiple self-concepts 
E)  the connectedness function

Question 14

Marketers sometimes unintentionally profane sacred objects through commercialization.

Accepted Answer

A) True 
 B)False

Question 15

Melissa is in the process of divorcing her husband Oliver. She gives away her engagement and wedding rings because she wishes to rid herself of memories associated with the relationship. Which of the following role acquisition phases is Melissa in?

Accepted Answer

A)  The preconception phase 
B)  The incorporation phase 
C)  The transition phase 
D)  The separation phase 
E)  The conventional phase 
A)  The preconception phase 
B)  The incorporation phase 
C)  The transition phase 
D)  The separation phase 
E)  The conventional phase

Question 16

People discard special possessions when they lose their functional value.

Accepted Answer

A) True 
 B)False

Question 17

Immigrants from Brittolia the world over identify with red rice as a symbol of their culture and identity. In the context of sources and functions of symbolic meaning, this is an example of _____.

Accepted Answer

A)  role acquisition 
B)  an ethnic emblem 
C)  symbol development 
D)  a gender emblem 
E)  social distribution 
A)  role acquisition 
B)  an ethnic emblem 
C)  symbol development 
D)  a gender emblem 
E)  social distribution

Question 18

Outfits of a certain design that are made of blue silk fabric symbolize identification with the country of Kailand. In the context of sources and functions of symbolic meaning, this is an example of _____.

Accepted Answer

A)  a geographic emblem 
B)  symbol development 
C)  professional status 
D)  a gender emblem 
E)  educational status 
A)  a geographic emblem 
B)  symbol development 
C)  professional status 
D)  a gender emblem 
E)  educational status

Question 19

Reena is seeking monetary help from friends and family. In the hopes of getting a loan from her distant but wealthy aunt, Reena meets and gifts her a silk scarf. In this scenario, Reena's motive in giving a gift to her aunt is _____.

Accepted Answer

A)  antagonistic 
B)  obligatory 
C)  compensatory 
D)  instrumental 
E)  altruistic 
A)  antagonistic 
B)  obligatory 
C)  compensatory 
D)  instrumental 
E)  altruistic

Question 20

At the consumption stage, some consumers engage in _____ to bring out or maintain the best in special products.

Accepted Answer

A)  reflexive evaluations 
B)  possession rituals 
C)  divestment rituals 
D)  grooming rituals 
E)  objective evaluations 
A)  reflexive evaluations 
B)  possession rituals 
C)  divestment rituals 
D)  grooming rituals 
E)  objective evaluations

Some institutions, such as the military and prisons, deliberately strip individuals of their belongings to erase old identities. This illustrates that:

Which of the following statements is true regarding the motives and emotions of gift giving?

In Swedish weddings, the bride receives a gold coin from her father and a silver one from her mother as parting gifts. This tradition is believed to ensure prosperity for the newly-wed couple throughout their lives. Which of the following symbolic consumer behaviors does this example illustrate?

The third and final stage of the gift-giving process is the _____.

The importance of special possessions for individuals remains constant with age.

Explain why marketers need to be aware of the sacred meanings that people, objects, places, and events can have to consumers.

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic, connectedness, and role transition functions.

Possessions that evoke specific feelings such as pride and happiness in owners are said to have _____.

Women belonging to the wealthy sections of society take pride in owning and flaunting expensive diamond jewelry. In this example, expensive diamond jewelry is a:

Carol loves collecting animal figurines. Her treasured collection includes figurines gifted by her friends and family. In this scenario, Carol considers her animal figurines to be profane objects.

The cultural principles associated with work time are very similar to those associated with leisure time.

During which of the following stages of gift giving do people consider what to give an intended recipient?

Tiffany likes to think of herself as a fashionista. She watches advertisements that show beautiful young women flaunting branded items with interest and often buys these products. This is an example of _____.

Marketers sometimes unintentionally profane sacred objects through commercialization.

Melissa is in the process of divorcing her husband Oliver. She gives away her engagement and wedding rings because she wishes to rid herself of memories associated with the relationship. Which of the following role acquisition phases is Melissa in?

People discard special possessions when they lose their functional value.

Immigrants from Brittolia the world over identify with red rice as a symbol of their culture and identity. In the context of sources and functions of symbolic meaning, this is an example of _____.

Outfits of a certain design that are made of blue silk fabric symbolize identification with the country of Kailand. In the context of sources and functions of symbolic meaning, this is an example of _____.

Reena is seeking monetary help from friends and family. In the hopes of getting a loan from her distant but wealthy aunt, Reena meets and gifts her a silk scarf. In this scenario, Reena's motive in giving a gift to her aunt is _____.

At the consumption stage, some consumers engage in _____ to bring out or maintain the best in special products.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 16: Symbolic Consumer Behavior

Some institutions, such as the military and prisons, deliberately strip individuals of their belongings to erase old identities. This illustrates that:

Which of the following statements is true regarding the motives and emotions of gift giving?

In Swedish weddings, the bride receives a gold coin from her father and a silver one from her mother as parting gifts. This tradition is believed to ensure prosperity for the newly-wed couple throughout their lives. Which of the following symbolic consumer behaviors does this example illustrate?

The third and final stage of the gift-giving process is the _____.

The importance of special possessions for individuals remains constant with age.

Explain why marketers need to be aware of the sacred meanings that people, objects, places, and events can have to consumers.

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic, connectedness, and role transition functions.

Possessions that evoke specific feelings such as pride and happiness in owners are said to have _____.

Women belonging to the wealthy sections of society take pride in owning and flaunting expensive diamond jewelry. In this example, expensive diamond jewelry is a:

Carol loves collecting animal figurines. Her treasured collection includes figurines gifted by her friends and family. In this scenario, Carol considers her animal figurines to be profane objects.

The cultural principles associated with work time are very similar to those associated with leisure time.

During which of the following stages of gift giving do people consider what to give an intended recipient?

Tiffany likes to think of herself as a fashionista. She watches advertisements that show beautiful young women flaunting branded items with interest and often buys these products. This is an example of _____.

Marketers sometimes unintentionally profane sacred objects through commercialization.

Melissa is in the process of divorcing her husband Oliver. She gives away her engagement and wedding rings because she wishes to rid herself of memories associated with the relationship. Which of the following role acquisition phases is Melissa in?

People discard special possessions when they lose their functional value.

Immigrants from Brittolia the world over identify with red rice as a symbol of their culture and identity. In the context of sources and functions of symbolic meaning, this is an example of _____.

Outfits of a certain design that are made of blue silk fabric symbolize identification with the country of Kailand. In the context of sources and functions of symbolic meaning, this is an example of _____.

Reena is seeking monetary help from friends and family. In the hopes of getting a loan from her distant but wealthy aunt, Reena meets and gifts her a silk scarf. In this scenario, Reena's motive in giving a gift to her aunt is _____.

At the consumption stage, some consumers engage in _____ to bring out or maintain the best in special products.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters