Question 1

When possessions fulfill the emblematic, role adoption, connectedness, and expressiveness functions, they are said to have _____.

Accepted Answer

A)  affordability 
B)  symbolic value 
C)  market appreciation 
D)  brand equity 
E)  durability 
A)  affordability 
B)  symbolic value 
C)  market appreciation 
D)  brand equity 
E)  durability

Question 2

Righteous Fury, a movie released in the US, has been well-received by audiences. Its story has elements of freedom, independence, and competition. Viewers regard such movies as authentic. This scenario is an example of the:

Accepted Answer

A)  changes in cultural perceptions with time. 
B)  moviegoers' enthusiasm. 
C)  attitude shift of Americans. 
D)  fit between cultural principles and offerings. 
E)  divide between the rich and poor sections of society. 
A)  changes in cultural perceptions with time. 
B)  moviegoers' enthusiasm. 
C)  attitude shift of Americans. 
D)  fit between cultural principles and offerings. 
E)  divide between the rich and poor sections of society.

Question 3

David and Melanie are expecting their first baby. They decorate a nursery and prepare themselves by buying toys and baby essentials. Which of the following symbolic consumer behaviors is illustrated in this scenario?

Accepted Answer

A)  Symbol development 
B)  Brand image association 
C)  Social role reversal 
D)  Role transition ritual 
E)  Divestment ritual 
A)  Symbol development 
B)  Brand image association 
C)  Social role reversal 
D)  Role transition ritual 
E)  Divestment ritual

Question 4

Which of the following statements is true of sacred objects?

Accepted Answer

A)  They are worshiped and treated with great respect. 
B)  They are ordinary objects without special power. 
C)  They are indicators of the owner's economic status. 
D)  They evoke feelings of anger and revulsion in the owner. 
E)  They are mostly used for daily mundane purposes. 
A)  They are worshiped and treated with great respect. 
B)  They are ordinary objects without special power. 
C)  They are indicators of the owner's economic status. 
D)  They evoke feelings of anger and revulsion in the owner. 
E)  They are mostly used for daily mundane purposes.

Question 5

The promoters of a famous musician heighten her aura by enhancing the mystery and myth that shroud her, making her exclusive, and promoting the powerful emotional effect she has on people. In the context of special possessions and brands, this is an example of _____.

Accepted Answer

A)  creation of a new geographic emblem 
B)  transferring meaning from one individual to another 
C)  marketers profaning a sacred entity 
D)  creation of a new ethnic emblem 
E)  marketers creating sacredness in people 
A)  creation of a new geographic emblem 
B)  transferring meaning from one individual to another 
C)  marketers profaning a sacred entity 
D)  creation of a new ethnic emblem 
E)  marketers creating sacredness in people

Question 6

In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.​

Accepted Answer

A) True 
 B)False

Question 7

Describe the various types of special possessions.

Accepted Answer

Special possessions can come in various

Question 8

Nina is a celebrity lifestyle coach. She advises her clients on topics such as fashion, fitness, and food. She is very famous and thousands of people follow her on social media. In the context of sources and functions of symbolic meaning, Nina is a(n) _____.

Accepted Answer

A)  networking expert 
B)  opinion leader 
C)  critical mediator 
D)  cultural pioneer 
E)  social ombudsperson 
A)  networking expert 
B)  opinion leader 
C)  critical mediator 
D)  cultural pioneer 
E)  social ombudsperson

Question 9

Giving a gift that aligns with the giver's self-concept can have a positive effect on the giver.

Accepted Answer

A) True 
 B)False

Question 10

In the context of role acquisition, feedback from others that tells us whether we are fulfilling a role correctly is known as _____.

Accepted Answer

A)  reflexive evaluation 
B)  ethnic identification 
C)  ​symbol communication 
D)  symbol reinforcement 
E)  marketing implication 
A)  reflexive evaluation 
B)  ethnic identification 
C)  ​symbol communication 
D)  symbol reinforcement 
E)  marketing implication

Question 11

Gayatri wears business suits to work and casuals most of the other times. However, she wears a sari when she wants to appear especially feminine and traditional. In this example, the sari is a(n) _____.

Accepted Answer

A)  rite of passage 
B)  ethnic emblem 
C)  possession ritual 
D)  achievement emblem 
E)  divestment ritual 
A)  rite of passage 
B)  ethnic emblem 
C)  possession ritual 
D)  achievement emblem 
E)  divestment ritual

Question 12

Which of the following relational effects of gift-giving has experiential themes of charity and overkill?

Accepted Answer

A)  The negative confirmation effect 
B)  The weakening effect 
C)  The severing effect 
D)  The strengthening effect 
E)  The negligible effect 
A)  The negative confirmation effect 
B)  The weakening effect 
C)  The severing effect 
D)  The strengthening effect 
E)  The negligible effect

Question 13

Which of the following statements is true regarding the value of a gift?

Accepted Answer

A)  People give valuable gifts to avoid feelings of indebtedness to others. 
B)  Givers believe that the gifts they buy for others are not valuable. 
C)  The value of a gift is not an important element in the gift-giving process. 
D)  The giver's culture does not influence decisions about the value of a gift. 
E)  Givers believe that the gifts they give others are extremely valuable. 
A)  People give valuable gifts to avoid feelings of indebtedness to others. 
B)  Givers believe that the gifts they buy for others are not valuable. 
C)  The value of a gift is not an important element in the gift-giving process. 
D)  The giver's culture does not influence decisions about the value of a gift. 
E)  Givers believe that the gifts they give others are extremely valuable.

Question 14

In the context of special possessions and brands, profane objects are:

Accepted Answer

A)  special objects set apart from others. 
B)  ordinary objects without special power. 
C)  objects that are respected and revered. 
D)  objects believed to have magical powers. 
E)  objects that evoke feelings of revulsion. 
A)  special objects set apart from others. 
B)  ordinary objects without special power. 
C)  objects that are respected and revered. 
D)  objects believed to have magical powers. 
E)  objects that evoke feelings of revulsion.

Question 15

Ceremony, timing and surprise, attention to the recipient, and the recipient's reaction are aspects of which of the following stages of gift-giving?

Accepted Answer

A)  The presentation stage 
B)  The disposition stage 
C)  The gestation stage 
D)  The consumption stage 
E)  The reformulation stage 
A)  The presentation stage 
B)  The disposition stage 
C)  The gestation stage 
D)  The consumption stage 
E)  The reformulation stage

Question 16

Bertha always spends hours cleaning and polishing the furniture of her home before guests arrive. In the context of special possessions and brands, this is an example of:

Accepted Answer

A)  a divestment ritual. 
B)  symbol development. 
C)  a possession ritual. 
D)  symbol removal. 
E)  a grooming ritual. 
A)  a divestment ritual. 
B)  symbol development. 
C)  a possession ritual. 
D)  symbol removal. 
E)  a grooming ritual.

Question 17

In the context of special possessions and brands, replicas or copies of a particularly valued item cannot become fetish objects.

Accepted Answer

A) True 
 B)False

Question 18

Michael has become newly wealthy due to a large inheritance. In order to flaunt his prosperity, he buys a large house and an expensive car. He makes sure to display brand labels. Which of the following symbolic consumer behaviors does this scenario illustrate?

Accepted Answer

A)  Social status transition 
B)  Frame switching 
C)  Divestment ritual 
D)  Reflexive evaluation 
E)  Sacred object profaning 
A)  Social status transition 
B)  Frame switching 
C)  Divestment ritual 
D)  Reflexive evaluation 
E)  Sacred object profaning

Question 19

Preserving family heirlooms is an example of the connectedness function of products.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following relational effects of gift-giving has an experiential theme of epiphany?

Accepted Answer

A)  ​The severing effect 
B)  ​The weakening effect 
C)  ​The negative confirmation effect 
D)  ​The affirmation effect 
E)  ​The strengthening effect 
A)  ​The severing effect 
B)  ​The weakening effect 
C)  ​The negative confirmation effect 
D)  ​The affirmation effect 
E)  ​The strengthening effect

When possessions fulfill the emblematic, role adoption, connectedness, and expressiveness functions, they are said to have _____.

Righteous Fury, a movie released in the US, has been well-received by audiences. Its story has elements of freedom, independence, and competition. Viewers regard such movies as authentic. This scenario is an example of the:

David and Melanie are expecting their first baby. They decorate a nursery and prepare themselves by buying toys and baby essentials. Which of the following symbolic consumer behaviors is illustrated in this scenario?

Which of the following statements is true of sacred objects?

The promoters of a famous musician heighten her aura by enhancing the mystery and myth that shroud her, making her exclusive, and promoting the powerful emotional effect she has on people. In the context of special possessions and brands, this is an example of _____.

In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.

Describe the various types of special possessions.

Nina is a celebrity lifestyle coach. She advises her clients on topics such as fashion, fitness, and food. She is very famous and thousands of people follow her on social media. In the context of sources and functions of symbolic meaning, Nina is a(n) _____.

Giving a gift that aligns with the giver's self-concept can have a positive effect on the giver.

In the context of role acquisition, feedback from others that tells us whether we are fulfilling a role correctly is known as _____.

Gayatri wears business suits to work and casuals most of the other times. However, she wears a sari when she wants to appear especially feminine and traditional. In this example, the sari is a(n) _____.

Which of the following relational effects of gift-giving has experiential themes of charity and overkill?

Which of the following statements is true regarding the value of a gift?

In the context of special possessions and brands, profane objects are:

Ceremony, timing and surprise, attention to the recipient, and the recipient's reaction are aspects of which of the following stages of gift-giving?

Bertha always spends hours cleaning and polishing the furniture of her home before guests arrive. In the context of special possessions and brands, this is an example of:

In the context of special possessions and brands, replicas or copies of a particularly valued item cannot become fetish objects.

Michael has become newly wealthy due to a large inheritance. In order to flaunt his prosperity, he buys a large house and an expensive car. He makes sure to display brand labels. Which of the following symbolic consumer behaviors does this scenario illustrate?

Preserving family heirlooms is an example of the connectedness function of products.

Which of the following relational effects of gift-giving has an experiential theme of epiphany?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 16: Symbolic Consumer Behavior

When possessions fulfill the emblematic, role adoption, connectedness, and expressiveness functions, they are said to have _____.

Righteous Fury, a movie released in the US, has been well-received by audiences. Its story has elements of freedom, independence, and competition. Viewers regard such movies as authentic. This scenario is an example of the:

David and Melanie are expecting their first baby. They decorate a nursery and prepare themselves by buying toys and baby essentials. Which of the following symbolic consumer behaviors is illustrated in this scenario?

Which of the following statements is true of sacred objects?

The promoters of a famous musician heighten her aura by enhancing the mystery and myth that shroud her, making her exclusive, and promoting the powerful emotional effect she has on people. In the context of special possessions and brands, this is an example of _____.

In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.​

Describe the various types of special possessions.

Nina is a celebrity lifestyle coach. She advises her clients on topics such as fashion, fitness, and food. She is very famous and thousands of people follow her on social media. In the context of sources and functions of symbolic meaning, Nina is a(n) _____.

Giving a gift that aligns with the giver's self-concept can have a positive effect on the giver.

In the context of role acquisition, feedback from others that tells us whether we are fulfilling a role correctly is known as _____.

Gayatri wears business suits to work and casuals most of the other times. However, she wears a sari when she wants to appear especially feminine and traditional. In this example, the sari is a(n) _____.

Which of the following relational effects of gift-giving has experiential themes of charity and overkill?

Which of the following statements is true regarding the value of a gift?

In the context of special possessions and brands, profane objects are:

Ceremony, timing and surprise, attention to the recipient, and the recipient's reaction are aspects of which of the following stages of gift-giving?

Bertha always spends hours cleaning and polishing the furniture of her home before guests arrive. In the context of special possessions and brands, this is an example of:

In the context of special possessions and brands, replicas or copies of a particularly valued item cannot become fetish objects.

Michael has become newly wealthy due to a large inheritance. In order to flaunt his prosperity, he buys a large house and an expensive car. He makes sure to display brand labels. Which of the following symbolic consumer behaviors does this scenario illustrate?

Preserving family heirlooms is an example of the connectedness function of products.

Which of the following relational effects of gift-giving has an experiential theme of epiphany?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.