Question 1

Tom goes to the department store and buys some detergent.Which component of marketing does this describe?

Accepted Answer

A)  Delivering 
B)  Promoting 
C)  Communicating 
D)  Exchanging 
E)  Creating 
A)  Delivering 
B)  Promoting 
C)  Communicating 
D)  Exchanging 
E)  Creating D

Question 2

Marketing professionals who plan concerts,expositions,and trade shows are involved in _____.

Accepted Answer

event marketing

Question 3

Describe the type of marketing that is involved in digital media.

Accepted Answer

Digital media professionals combine advertising,direct marketing,and other areas of marketing to communicate directly with customers via social media,the web,and mobile media (including texts).They also work with statisticians in order to determine which consumers receive which message,and IT professionals to create the right look and feel of digital media.

Question 4

When non-profit organizations try to convince people that global warming is a real threat,it is an example of _____.

Accepted Answer

A)  logistics marketing 
B)  event marketing 
C)  production orientation marketing 
D)  value marketing 
E)  social marketing 
A)  logistics marketing 
B)  event marketing 
C)  production orientation marketing 
D)  value marketing 
E)  social marketing

Question 5

Which element of the marketing mix would involve delivering offering to a retail store where they may be purchased?

Accepted Answer

A)  Profit 
B)  Product 
C)  Price 
D)  Place 
E)  Promotion 
A)  Profit 
B)  Product 
C)  Price 
D)  Place 
E)  Promotion

Question 6

_____ refers to describing the value of offerings to customers.

Accepted Answer

The answer of _____ refers to describing the value of...

Question 7

Successful communication in today's marketplace assumes dialog in which consumers can interact directly with the company.

Accepted Answer

A) True 
 B)False

Question 8

As part of an organization that works to raise awareness about the environment,Beth's work involves creating flyers and pamphlets that provide information about global warming and climate change.Which of the following areas of marketing is Beth engaged in?

Accepted Answer

A)  Sales 
B)  Non-profit marketing 
C)  Product development 
D)  Merchandising 
E)  Direct marketing 
A)  Sales 
B)  Non-profit marketing 
C)  Product development 
D)  Merchandising 
E)  Direct marketing

Question 9

According to the personal value equation,which of the following would cause the value of an offering to decrease?

Accepted Answer

A)  An increase in benefits received and a decrease in hassle. 
B)  A decrease in price and an increase in benefits received 
C)  An increase in price and a decrease in the benefits received 
D)  A decrease in both price and hassle 
E)  An increase in hassle and a decrease in benefits received 
A)  An increase in benefits received and a decrease in hassle. 
B)  A decrease in price and an increase in benefits received 
C)  An increase in price and a decrease in the benefits received 
D)  A decrease in both price and hassle 
E)  An increase in hassle and a decrease in benefits received

Question 10

Which activity would be considered part of the communicating component of marketing?

Accepted Answer

A)  An online ordering form 
B)  A salesperson trying to sell products door-to-door 
C)  Moving the product from the distribution center to a retail location 
D)  Working with suppliers 
E)  Providing a warranty 
A)  An online ordering form 
B)  A salesperson trying to sell products door-to-door 
C)  Moving the product from the distribution center to a retail location 
D)  Working with suppliers 
E)  Providing a warranty

Question 11

Typically once a company has decided what business it is in and expressed that in a mission statement,the firm then develops a _____.

Accepted Answer

A)  corporate strategy 
B)  marketing plan 
C)  logo 
D)  brand name 
E)  vision 
A)  corporate strategy 
B)  marketing plan 
C)  logo 
D)  brand name 
E)  vision

Question 12

For-profit companies can be categorized by the nature of their customers.

Accepted Answer

A) True 
 B)False

Question 13

Ethics require companies to actively seek to improve the lot of others.

Accepted Answer

A) True 
 B)False

Question 14

The strategy for implementing the components of marketing is known as the _____.

Accepted Answer

The answer of The strategy for implementing the components of...

Question 15

People in _____ are responsible for identifying and creating features that meet the needs of a firm's customers.

Accepted Answer

The answer of People in _____ are responsible for identifying...

Question 16

A _____era refers to an approach to business that recognizes that consumers want value no matter how it is delivered,whether it's via a product,a service,or a combination of the two.

Accepted Answer

A)  service-dominant logic 
B)  one-to-one 
C)  price-driven 
D)  selling 
E)  demand-based 
A)  service-dominant logic 
B)  one-to-one 
C)  price-driven 
D)  selling 
E)  demand-based

Question 17

Which is the correct association between the AMA's definition of marketing and the corresponding element of the marketing mix?

Accepted Answer

A)  Creating offerings → Product 
B)  Communicating offerings → Product 
C)  Delivering offerings → Price 
D)  Exchanging offerings → Place 
E)  Providing offerings → Profit 
A)  Creating offerings → Product 
B)  Communicating offerings → Product 
C)  Delivering offerings → Price 
D)  Exchanging offerings → Place 
E)  Providing offerings → Profit

Question 18

Nonprofit organizations,such as the American Heart Association,do not directly benefit monetarily from their marketing endeavors.Explain what (if any)exchange exists for nonprofit organizations.

Accepted Answer

Though nonprofit organizations do not al

Question 19

Marketing strategists use the corporate strategy and mission combined with an understanding of the market to develop the company's _____.

Accepted Answer

A)  profit goals 
B)  sustainability 
C)  value 
D)  marketing plan 
E)  merchandise 
A)  profit goals 
B)  sustainability 
C)  value 
D)  marketing plan 
E)  merchandise

Question 20

The four Ps fail to capture all the activities of marketing.

Accepted Answer

A) True 
 B)False

Tom goes to the department store and buys some detergent.Which component of marketing does this describe?

Marketing professionals who plan concerts,expositions,and trade shows are involved in _____.

Describe the type of marketing that is involved in digital media.

When non-profit organizations try to convince people that global warming is a real threat,it is an example of _____.

Which element of the marketing mix would involve delivering offering to a retail store where they may be purchased?

_____ refers to describing the value of offerings to customers.

Successful communication in today's marketplace assumes dialog in which consumers can interact directly with the company.

As part of an organization that works to raise awareness about the environment,Beth's work involves creating flyers and pamphlets that provide information about global warming and climate change.Which of the following areas of marketing is Beth engaged in?

According to the personal value equation,which of the following would cause the value of an offering to decrease?

Which activity would be considered part of the communicating component of marketing?

Typically once a company has decided what business it is in and expressed that in a mission statement,the firm then develops a _____.

For-profit companies can be categorized by the nature of their customers.

Ethics require companies to actively seek to improve the lot of others.

The strategy for implementing the components of marketing is known as the _____.

People in _____ are responsible for identifying and creating features that meet the needs of a firm's customers.

A _____era refers to an approach to business that recognizes that consumers want value no matter how it is delivered,whether it's via a product,a service,or a combination of the two.

Which is the correct association between the AMA's definition of marketing and the corresponding element of the marketing mix?

Nonprofit organizations,such as the American Heart Association,do not directly benefit monetarily from their marketing endeavors.Explain what (if any)exchange exists for nonprofit organizations.

Marketing strategists use the corporate strategy and mission combined with an understanding of the market to develop the company's _____.

The four Ps fail to capture all the activities of marketing.

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 1: What Is Marketing?

Tom goes to the department store and buys some detergent.Which component of marketing does this describe?

Marketing professionals who plan concerts,expositions,and trade shows are involved in _____.

Describe the type of marketing that is involved in digital media.

When non-profit organizations try to convince people that global warming is a real threat,it is an example of _____.

Which element of the marketing mix would involve delivering offering to a retail store where they may be purchased?

_____ refers to describing the value of offerings to customers.

Successful communication in today's marketplace assumes dialog in which consumers can interact directly with the company.

As part of an organization that works to raise awareness about the environment,Beth's work involves creating flyers and pamphlets that provide information about global warming and climate change.Which of the following areas of marketing is Beth engaged in?

According to the personal value equation,which of the following would cause the value of an offering to decrease?

Which activity would be considered part of the communicating component of marketing?

Typically once a company has decided what business it is in and expressed that in a mission statement,the firm then develops a _____.

For-profit companies can be categorized by the nature of their customers.

Ethics require companies to actively seek to improve the lot of others.

The strategy for implementing the components of marketing is known as the _____.

People in _____ are responsible for identifying and creating features that meet the needs of a firm's customers.

A _____era refers to an approach to business that recognizes that consumers want value no matter how it is delivered,whether it's via a product,a service,or a combination of the two.

Which is the correct association between the AMA's definition of marketing and the corresponding element of the marketing mix?

Nonprofit organizations,such as the American Heart Association,do not directly benefit monetarily from their marketing endeavors.Explain what (if any)exchange exists for nonprofit organizations.

Marketing strategists use the corporate strategy and mission combined with an understanding of the market to develop the company's _____.

The four Ps fail to capture all the activities of marketing.

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters