Exam 3: Consumer Behavior: How People Make Buying Decisions

How a person would like to view himself or herself is known as one's _____.

Understanding consumer trends enables marketers to reach people most likely to buy their products in an effective manner.

Attitudes are typically difficult to change.

A consumer who has spent a lot of time comparing product features,prices,and warranties has engaged in _____.

Buyer's remorse is known as _____.

Cognitive age is a significant predictor of consumer behaviors.

_____ is how you interpret the world around you and make sense of it in your brain.

Seeing oneself positively or negatively refers to one's ideal self.

A society's _____ encompasses the shared beliefs,customs,behaviors,and attitudes.

Consumers engage in _____ when they already have some information about a good or service but continue to search for a little more information.

Shock advertising has been found to increase consumer attention and positively influence behavior.

Attitudes are _____ people have about products,services,companies,ideas,issues,or institutions.

Prizes and toys in a cereal box are examples of _____.

Atmospherics are the physical aspects of the selling environment that are out of the retailer's control.

A consumer's _____ involves how one spends his/her time.

_____ are the physical aspects of the selling environment retailers try to control.

Compulsive spenders who get a temporary "high" from spending are said to be affected by the situational factor known as the _____.

A subculture consists of a group of people who share the culture's beliefs and values.

Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

A car,a house,and a boat are examples of what type of product?