Exam 9: Using Supply Chains to Create Value for Customers
Exam 1: What Is Marketing?100 Questions
Exam 2: Strategic Planning119 Questions
Exam 3: Consumer Behavior: How People Make Buying Decisions107 Questions
Exam 4: Business Buying Behavior113 Questions
Exam 5: Market Segmenting, Targeting, and Positioning94 Questions
Exam 6: Creating Offerings120 Questions
Exam 7: Developing and Managing Offerings107 Questions
Exam 8: Using Marketing Channels to Create Value for Customers121 Questions
Exam 9: Using Supply Chains to Create Value for Customers87 Questions
Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence114 Questions
Exam 11: Integrated Marketing Communications and the Changing Media Landscape140 Questions
Exam 12: Public Relations, Social Media, and Sponsorships71 Questions
Exam 13: Professional Selling129 Questions
Exam 14: Customer Satisfaction, Loyalty, and Empowerment127 Questions
Exam 15: Price,the Only Revenue Generator107 Questions
Exam 16: The Marketing Plan119 Questions
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_____ electronically record the paths shipments take.
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(Short Answer)
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Correct Answer:
Track and trace systems
EPC is a special electronic format that companies use to exchange business documents from computer to computer.
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(True/False)
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Correct Answer:
False
Explain the advantages and disadvantages of safety stock.
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(Essay)
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The advantage of having safety stock is that backup inventory can serve as a buffer against unexpected spikes in demand for inventory.Thus,the distributor/retailer is less likely to disappoint customers which aids in customer retention.The disadvantages include tying up money that could be utilized another way or risking that the inventory will become obsolete,deteriorate,spoil,or shrink.
_____ involves moving inventory through the supply chain so that products spend little or no time in warehouses.
(Multiple Choice)
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_____ are the most versatile in terms of moving goods because they can go anywhere there are roads.
(Short Answer)
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Transportation modes a firm uses should be based on what its customers want and are willing to pay for.
(True/False)
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_____ should ultimately be the focus of any outsourcing or insourcing decisions made by a company.
(Multiple Choice)
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The process of designing,monitoring,and altering supply chains to make them as efficient as possible is called demand chain management.
(True/False)
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Requiring a supplier to manage inventory for a firm downstream is known as ____.
(Short Answer)
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Being able to trace products helps companies anticipate events that could _____.
(Short Answer)
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_____ makes for greater visibility among supply chain partners because they can all check the status of orders electronically rather than having to fax or e-mail documents back and forth.
(Short Answer)
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Designer goods producers can utilize _____ to combat knockoffs in the marketplace.
(Multiple Choice)
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_____ is the amount of time it takes for a customer to receive a good or service once it has been ordered.
(Short Answer)
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