Exam 11: Integrated Marketing Communications and the Changing Media Landscape

In an attempt to promote gymnastic products among teenagers,Metal.Inc ,uses the series Make It or Break It,on CW.In this case Make It or Break It is being used as a(n)_____.

Sarah has created an advertisement promoting her company's car brand.This is an example of building primary demand.

In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.

The money organizations spend on different types of communication will change as the media landscape changes.

Anticipated promotion costs are a key factor when using the _____.

Define the term trade promotions and list examples.

The order of the presentation affects how well consumers remember a(n)_____.

The most common form of sales promotions in B2B markets are _____.

What impact does the media landscape have on marketers?

What are the advantages and disadvantages of the objective and task method?

What are the advantages and disadvantages of competitive parity?

When determining the communication mix,a company must determine which media provides the "biggest bang for the buck" given a product's characteristics and target market.

Amy focuses on cultivating relationships in her communication efforts,hoping that the one-on-one interaction will provide revenue for her company.Amy engages in:

The objective and task method takes objectives into consideration and the costs of the tasks necessary to accomplish objectives in order to determine the promotion budget.

The percent-of-sales method is a budgeting technique based on a set percentage of _____ sales.

Offering special incentives to restaurant owners who sell a particular brand of beverages is an example of a(n):

Promotions typically do not have to be adapted for different cultures.

What are the advantages and disadvantages of the percent-of-sales method?

A toy provided with meal packages by food joints is an ideal example of a(n)_____.

The _____ process is how a person decides what to pay attention to and how to interpret and remember different things.