Question 1

Identify and describe five channels utilized by firms attempting to enter a foreign market.

Accepted Answer

1)Direct Foreign Investment-Acquiring part or all of a foreign company.
2)Joint Ventures-An entity that is created when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.
3)Exporting-Producing a product in one country and selling it in another.
4)Franchising-Granting an independent operator the right to use your company's business model,techniques,and trademarks for a fee.
5)Licensing-Giving an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain period of time in exchange for a fee.

Question 2

Store brands are products _____ produce themselves or pay _____ to produce for them.

Accepted Answer

retailers; manufacturers

Question 3

Pat's dairy company has a conflict with Ron's grocery store.This is an example of a _____.

Accepted Answer

A)  store conflict 
B)  horizontal conflict 
C)  manufacturer's conflict 
D)  vertical conflict 
E)  supply chain conflict 
A)  store conflict 
B)  horizontal conflict 
C)  manufacturer's conflict 
D)  vertical conflict 
E)  supply chain conflict D

Question 4

Explain why it is important for companies to be able to track inventory within the channel.

Accepted Answer

Channel members want to know where inven

Question 5

Acquiring part or all of a foreign company is a common strategy for companies known as _____.

Accepted Answer

A)  strategic alliance 
B)  direct foreign investment 
C)  joint venture 
D)  franchising 
E)  exporting 
A)  strategic alliance 
B)  direct foreign investment 
C)  joint venture 
D)  franchising 
E)  exporting

Question 6

In a conventional marketing system the channel members have a minor affiliation with one another.

Accepted Answer

A) True 
 B)False

Question 7

A(n)_____ is formed when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.

Accepted Answer

A)  strategic alliance 
B)  direct foreign investment 
C)  joint venture 
D)  franchising 
E)  exporting 
A)  strategic alliance 
B)  direct foreign investment 
C)  joint venture 
D)  franchising 
E)  exporting

Question 8

_____ vary by the types of products they sell,their sizes,the prices they charge,the amount of service they provide,and the convenience or speed by which they offer them.

Accepted Answer

The answer of _____ vary by the types of products...

Question 9

Intensive distribution strategies are often used for _____ offerings.

Accepted Answer

The answer of Intensive distribution strategies are often used for...

Question 10

One of the functions of _____ and _____ is to break large quantities of products down into smaller units.

Accepted Answer

A)  wholesalers; consumers 
B)  retailers; consumers 
C)  wholesalers; retailers 
D)  retailers; distributors 
E)  wholesalers; distributors 
A)  wholesalers; consumers 
B)  retailers; consumers 
C)  wholesalers; retailers 
D)  retailers; distributors 
E)  wholesalers; distributors

Question 11

Consumers are informed via advertising and other promotions that a product is available for sale in a push strategy.

Accepted Answer

A) True 
 B)False

Question 12

Often,two or more channel members will work together to promote a product to:

Accepted Answer

A)  retailers; manufacturers; consumers. 
B)  retailers; purchasing agents; manufacturers. 
C)  manufacturers; purchasing agents; consumers. 
D)  retailers; purchasing agents; consumers. 
E)  manufacturers; promoters; consumers. 
A)  retailers; manufacturers; consumers. 
B)  retailers; purchasing agents; manufacturers. 
C)  manufacturers; purchasing agents; consumers. 
D)  retailers; purchasing agents; consumers. 
E)  manufacturers; promoters; consumers.

Question 13

A company's prime consideration while selecting channels is how its customers want to buy products.

Accepted Answer

A) True 
 B)False

Question 14

The process called _____ involves breaking down large quantities of products into smaller units that are more convenient for retailers to buy.

Accepted Answer

The answer of The process called _____ involves breaking down...

Question 15

Cash-and-carry wholesalers are an example of _____.

Accepted Answer

A)  full-service wholesalers 
B)  brokers 
C)  manufacturer's agents 
D)  drop shippers 
E)  limited-service wholesalers 
A)  full-service wholesalers 
B)  brokers 
C)  manufacturer's agents 
D)  drop shippers 
E)  limited-service wholesalers

Question 16

Explain the difference between intensive,exclusive,and selective distribution.

Accepted Answer

An intensive distribution strategy is ut

Question 17

Explain some barriers for companies trying to expand their offerings into foreign markets.

Accepted Answer

Some countries may lack a good intermedi

Question 18

Disintermediation involves granting an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain amount of time in exchange for a fee.

Accepted Answer

A) True 
 B)False

Question 19

How companies sell is just as important as what they sell.

Accepted Answer

A) True 
 B)False

Question 20

Door-to-door sales and telemarketing are examples of direct marketing.

Accepted Answer

A) True 
 B)False

Identify and describe five channels utilized by firms attempting to enter a foreign market.

Store brands are products _ produce themselves or pay _ to produce for them.

Pat's dairy company has a conflict with Ron's grocery store.This is an example of a _____.

Explain why it is important for companies to be able to track inventory within the channel.

Acquiring part or all of a foreign company is a common strategy for companies known as _____.

In a conventional marketing system the channel members have a minor affiliation with one another.

A(n)_____ is formed when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.

_____ vary by the types of products they sell,their sizes,the prices they charge,the amount of service they provide,and the convenience or speed by which they offer them.

Intensive distribution strategies are often used for _____ offerings.

One of the functions of _ and _ is to break large quantities of products down into smaller units.

Consumers are informed via advertising and other promotions that a product is available for sale in a push strategy.

Often,two or more channel members will work together to promote a product to:

A company's prime consideration while selecting channels is how its customers want to buy products.

The process called _____ involves breaking down large quantities of products into smaller units that are more convenient for retailers to buy.

Cash-and-carry wholesalers are an example of _____.

Explain the difference between intensive,exclusive,and selective distribution.

Explain some barriers for companies trying to expand their offerings into foreign markets.

Disintermediation involves granting an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain amount of time in exchange for a fee.

How companies sell is just as important as what they sell.

Door-to-door sales and telemarketing are examples of direct marketing.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 8: Using Marketing Channels to Create Value for Customers

Identify and describe five channels utilized by firms attempting to enter a foreign market.

Store brands are products _____ produce themselves or pay _____ to produce for them.

Pat's dairy company has a conflict with Ron's grocery store.This is an example of a _____.

Explain why it is important for companies to be able to track inventory within the channel.

Acquiring part or all of a foreign company is a common strategy for companies known as _____.

In a conventional marketing system the channel members have a minor affiliation with one another.

A(n)_____ is formed when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.

_____ vary by the types of products they sell,their sizes,the prices they charge,the amount of service they provide,and the convenience or speed by which they offer them.

Intensive distribution strategies are often used for _____ offerings.

One of the functions of _____ and _____ is to break large quantities of products down into smaller units.

Consumers are informed via advertising and other promotions that a product is available for sale in a push strategy.

Often,two or more channel members will work together to promote a product to:

A company's prime consideration while selecting channels is how its customers want to buy products.

The process called _____ involves breaking down large quantities of products into smaller units that are more convenient for retailers to buy.

Cash-and-carry wholesalers are an example of _____.

Explain the difference between intensive,exclusive,and selective distribution.

Explain some barriers for companies trying to expand their offerings into foreign markets.

Disintermediation involves granting an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain amount of time in exchange for a fee.

How companies sell is just as important as what they sell.

Door-to-door sales and telemarketing are examples of direct marketing.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Store brands are products _ produce themselves or pay _ to produce for them.

One of the functions of _ and _ is to break large quantities of products down into smaller units.