Question 1

Strategic business unit groups are businesses or product lines within an organization that have their own competitors,customers,and profit centers.

Accepted Answer

A) True 
 B)False  True

Question 2

A company with a cash cow needs to manage them so that they continue to generate revenue to _____.

Accepted Answer

fund star products

Question 3

Direct investment refers to:

Accepted Answer

A)  selling the right to use trademarks or patents to another firm. 
B)  allowing companies to hire manufacturers to product their products in another country. 
C)  a form of licensing. 
D)  owning a company or facility overseas. 
E)  combining the expertise and investments of two companies. 
A)  selling the right to use trademarks or patents to another firm. 
B)  allowing companies to hire manufacturers to product their products in another country. 
C)  a form of licensing. 
D)  owning a company or facility overseas. 
E)  combining the expertise and investments of two companies. D

Question 4

Which of the following does the General Electric approach examine?

Accepted Answer

A)  A business's strengths and the attractiveness of industries. 
B)  A business's strengths and the weaknesses of the external environment. 
C)  Stars, cash cows, question marks, and dogs. 
D)  Strategic business units based on their relative market shares and growth rates. 
E)  Strategic business units based on their SWOT analysis. 
A)  A business's strengths and the attractiveness of industries. 
B)  A business's strengths and the weaknesses of the external environment. 
C)  Stars, cash cows, question marks, and dogs. 
D)  Strategic business units based on their relative market shares and growth rates. 
E)  Strategic business units based on their SWOT analysis.

Question 5

A market-penetration strategy involves selling more of existing products and services to existing customers.

Accepted Answer

A) True 
 B)False

Question 6

A _____ strategy involves creating new products or services for existing markets.

Accepted Answer

A)  market-penetration 
B)  product-development 
C)  market-development 
D)  diversification 
E)  downsizing 
A)  market-penetration 
B)  product-development 
C)  market-development 
D)  diversification 
E)  downsizing

Question 7

Strategic planning is a process that:

Accepted Answer

A)  helps an organization allocate its resources to capitalize on opportunities in the marketplace. 
B)  has short-term goals. 
C)  creates unchangeable plans. 
D)  allows each department to create plans that benefit them the most. 
E)  helps an organization allocate macro-environmental factors that impact consumers. 
A)  helps an organization allocate its resources to capitalize on opportunities in the marketplace. 
B)  has short-term goals. 
C)  creates unchangeable plans. 
D)  allows each department to create plans that benefit them the most. 
E)  helps an organization allocate macro-environmental factors that impact consumers.

Question 8

Offering consumers special promotions or low prices with the intent to encourage them to buy products is part of a _____strategy.

Accepted Answer

The answer of Offering consumers special promotions or low prices...

Question 9

The basic components of the strategic planning process are different at each of the various levels.

Accepted Answer

A) True 
 B)False

Question 10

Most for-profit organizations publish their objectives.

Accepted Answer

A) True 
 B)False

Question 11

A _____ is a strategic plan at the functional level that provides a firm's marketing group with direction.

Accepted Answer

The answer of A _____ is a strategic plan at...

Question 12

Corporate level plans are developed for each strategic business unit.

Accepted Answer

A) True 
 B)False

Question 13

A value proposition is an extensive,in-depth explanation of a firm's benefits.

Accepted Answer

A) True 
 B)False

Question 14

What is involved in creating a successful value proposition?

Accepted Answer

A company must identify how it benefits

Question 15

The Boston Consulting Group Matrix is a planning approach that examines a business's strengths and the attractiveness of industries.

Accepted Answer

A) True 
 B)False

Question 16

_____ are actions taken by a firm to accomplish _____.

Accepted Answer

A)  Strategies; objectives 
B)  Objectives; strategies 
C)  Objectives; mission statements 
D)  Mission statements; strategies 
E)  Marketing plans; objectives 
A)  Strategies; objectives 
B)  Objectives; strategies 
C)  Objectives; mission statements 
D)  Mission statements; strategies 
E)  Marketing plans; objectives

Question 17

_____ changes the way people communicate and the way firms do business.

Accepted Answer

The answer of _____ changes the way people communicate and...

Question 18

The Federal Trade Commission and the Food and Drug Administration require that all organizations comply and understand the _______ in which they do business.

Accepted Answer

political

Question 19

_____ is a process that helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy.

Accepted Answer

The answer of _____ is a process that helps an...

Question 20

A situation analysis looks at a company's strengths,weaknesses,opportunities,and threats.

Accepted Answer

A) True 
 B)False

Strategic business unit groups are businesses or product lines within an organization that have their own competitors,customers,and profit centers.

A company with a cash cow needs to manage them so that they continue to generate revenue to _____.

Direct investment refers to:

Which of the following does the General Electric approach examine?

A market-penetration strategy involves selling more of existing products and services to existing customers.

A _____ strategy involves creating new products or services for existing markets.

Strategic planning is a process that:

Offering consumers special promotions or low prices with the intent to encourage them to buy products is part of a _____strategy.

The basic components of the strategic planning process are different at each of the various levels.

Most for-profit organizations publish their objectives.

A _____ is a strategic plan at the functional level that provides a firm's marketing group with direction.

Corporate level plans are developed for each strategic business unit.

A value proposition is an extensive,in-depth explanation of a firm's benefits.

What is involved in creating a successful value proposition?

The Boston Consulting Group Matrix is a planning approach that examines a business's strengths and the attractiveness of industries.

_ are actions taken by a firm to accomplish _.

_____ changes the way people communicate and the way firms do business.

The Federal Trade Commission and the Food and Drug Administration require that all organizations comply and understand the _______ in which they do business.

_____ is a process that helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy.

A situation analysis looks at a company's strengths,weaknesses,opportunities,and threats.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 2: Strategic Planning

Strategic business unit groups are businesses or product lines within an organization that have their own competitors,customers,and profit centers.

A company with a cash cow needs to manage them so that they continue to generate revenue to _____.

Direct investment refers to:

Which of the following does the General Electric approach examine?

A market-penetration strategy involves selling more of existing products and services to existing customers.

A _____ strategy involves creating new products or services for existing markets.

Strategic planning is a process that:

Offering consumers special promotions or low prices with the intent to encourage them to buy products is part of a _____strategy.

The basic components of the strategic planning process are different at each of the various levels.

Most for-profit organizations publish their objectives.

A _____ is a strategic plan at the functional level that provides a firm's marketing group with direction.

Corporate level plans are developed for each strategic business unit.

A value proposition is an extensive,in-depth explanation of a firm's benefits.

What is involved in creating a successful value proposition?

The Boston Consulting Group Matrix is a planning approach that examines a business's strengths and the attractiveness of industries.

_____ are actions taken by a firm to accomplish _____.

_____ changes the way people communicate and the way firms do business.

The Federal Trade Commission and the Food and Drug Administration require that all organizations comply and understand the _______ in which they do business.

_____ is a process that helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy.

A situation analysis looks at a company's strengths,weaknesses,opportunities,and threats.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

_ are actions taken by a firm to accomplish _.