Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

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(True/False)

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Question 1

Correct Answer:

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True

_____ is a method of examining content in blogs,tweets,and other online media to determine what people are thinking at any given time.

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(Multiple Choice)

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Question 2

Correct Answer:

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Provide examples of tasks aiding marketing.

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Question 3

Correct Answer:

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-Develop product ideas & designs.
-Determine if there is demand for your product so you know whether or not to produce it.
-Identify market segments for your product.
-Make pricing decisions.
-Evaluate packaging types.
-Evaluate in-store promotions.
-Measure the satisfaction of your customers.
-Measure the satisfaction of your channel partners.
-Evaluate the effectiveness of ads and their placement.
-Make marketing channel decisions.

A depth interview utilizes open-ended questions.

(True/False)

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Question 4

A researcher asking a respondent to complete sentences is engaging in a(n)_____.

(Short Answer)

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Question 5

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

(True/False)

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Question 6

_____ is any form of research that includes gathering data that is not quantitative.

(Multiple Choice)

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Question 7

Handbooks,dictionaries,and books are sources of secondary data.

(True/False)

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Question 8

Studies that use _____ have a lot of room for sampling error and aren't considered very accurate.

(Multiple Choice)

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Question 9

Projective techniques utilize specific,direct questions to reveal information.

(True/False)

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Question 10

_ data is more expensive and time consuming to collect than _ data.

(Short Answer)

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Question 11

Exploratory research utilizes qualitative data.

(True/False)

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Question 12

Face-to-face surveys allow researchers to ask more complex questions than mail surveys.

(True/False)

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Question 13

Market trends can be uncovered internally utilizing:

(Multiple Choice)

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Question 14

Marketing research is utilized when market intelligence,internal company data,and analytics software falls short.

(True/False)

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Question 15

A focus group typically involves:

(Multiple Choice)

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Question 16

Industrial espionage mainly involves examining content in blogs,and other online media to determine what people are thinking at any given time.

(True/False)

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Question 17

Gathering information about competitors through spying is known as _____.

(Short Answer)

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Question 18

The intranet is an excellent tool utilized by companies to reach consumers.

(True/False)

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Question 19

Mark has been enlisted by his boss to conduct a focus group.What will Mark need to do to accomplish this?

(Essay)

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Question 20

Showing 1 - 20 of 114

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

_____ is a method of examining content in blogs,tweets,and other online media to determine what people are thinking at any given time.

Provide examples of tasks aiding marketing.

A depth interview utilizes open-ended questions.

A researcher asking a respondent to complete sentences is engaging in a(n)_____.

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

_____ is any form of research that includes gathering data that is not quantitative.

Handbooks,dictionaries,and books are sources of secondary data.

Studies that use _____ have a lot of room for sampling error and aren't considered very accurate.

Projective techniques utilize specific,direct questions to reveal information.

_ data is more expensive and time consuming to collect than _ data.

Exploratory research utilizes qualitative data.

Face-to-face surveys allow researchers to ask more complex questions than mail surveys.

Market trends can be uncovered internally utilizing:

Marketing research is utilized when market intelligence,internal company data,and analytics software falls short.

A focus group typically involves:

Industrial espionage mainly involves examining content in blogs,and other online media to determine what people are thinking at any given time.

Gathering information about competitors through spying is known as _____.

The intranet is an excellent tool utilized by companies to reach consumers.

Mark has been enlisted by his boss to conduct a focus group.What will Mark need to do to accomplish this?

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

One standard set forth in the Code of Ethics for Market Intelligence Professionals is to avoid conflicts of interest in fulfilling one's duties.

_____ is a method of examining content in blogs,tweets,and other online media to determine what people are thinking at any given time.

Provide examples of tasks aiding marketing.

A depth interview utilizes open-ended questions.

A researcher asking a respondent to complete sentences is engaging in a(n)_____.

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

_____ is any form of research that includes gathering data that is not quantitative.

Handbooks,dictionaries,and books are sources of secondary data.

Studies that use _____ have a lot of room for sampling error and aren't considered very accurate.

Projective techniques utilize specific,direct questions to reveal information.

_____ data is more expensive and time consuming to collect than _____ data.

Exploratory research utilizes qualitative data.

Face-to-face surveys allow researchers to ask more complex questions than mail surveys.

Market trends can be uncovered internally utilizing:

Marketing research is utilized when market intelligence,internal company data,and analytics software falls short.

A focus group typically involves:

Industrial espionage mainly involves examining content in blogs,and other online media to determine what people are thinking at any given time.

Gathering information about competitors through spying is known as _____.

The intranet is an excellent tool utilized by companies to reach consumers.

Mark has been enlisted by his boss to conduct a focus group.What will Mark need to do to accomplish this?

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

_ data is more expensive and time consuming to collect than _ data.