Question 1

Which of the following statements is true of product recall?

Accepted Answer

A)  Safety risks and corrective action are avoided during the recall stage. 
B)  Recall program coordinators should be cross-functional teams rather than individual members. 
C)  Recall notices mailed to consumers should resemble junk mail to enable risk assessment. 
D)  Final customers as well as intermediaries should be informed of the potential risks. 
A)  Safety risks and corrective action are avoided during the recall stage. 
B)  Recall program coordinators should be cross-functional teams rather than individual members. 
C)  Recall notices mailed to consumers should resemble junk mail to enable risk assessment. 
D)  Final customers as well as intermediaries should be informed of the potential risks.

Question 2

What are the various ways in which a product can be protected against product piracy?

Accepted Answer

There are several ways that firms from d

Question 3

New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.

Accepted Answer

A) True 
 B)False

Question 4

In _____, a manufacturer assumes all responsibility and is expected to pass along the costs somehow.

Accepted Answer

A)  monopolistic approach 
B)  no-fault approach 
C)  trade-off approach 
D)  zero defects approach 
A)  monopolistic approach 
B)  no-fault approach 
C)  trade-off approach 
D)  zero defects approach

Question 5

In the _____ of the life cycle of a public concern, individuals begin to sound off long before enough people have been injured or irritated to cause a general reaction.

Accepted Answer

A)  trial support phase 
B)  stirring phase 
C)  political arena phase 
D)  regulatory adjustment phase 
A)  trial support phase 
B)  stirring phase 
C)  political arena phase 
D)  regulatory adjustment phase

Question 6

Janet uses the Atlas brand of lawnmowers despite being aware of its potential defects. She neglects the defects and continues to use the product regardless of its dangers. In this case, the manufacturer of Atlas lawnmowers can use _____ as a defense against any strict liability claims.

Accepted Answer

A)  assumption of risk 
B)  misrepresentation 
C)  warranty 
D)  inherent risk 
A)  assumption of risk 
B)  misrepresentation 
C)  warranty 
D)  inherent risk

Question 7

A manufacturer deals in jackets for motorcyclists. The jackets are sold in plastic covers that have a picture of a motorcycle racer wearing the jacket. Ryan, a motorcycle racer, buys one of these jackets to wear for a race. He meets with an accident during the race and gets seriously injured. He realizes that the jackets were not made to be used as safety gear for riding. In this scenario, which of the following legal bases for product liability should Ryan use to claim product liability?

Accepted Answer

A)  Misrepresentation 
B)  Strict liability 
C)  Negligence 
D)  Warranty 
A)  Misrepresentation 
B)  Strict liability 
C)  Negligence 
D)  Warranty

Which of the following statements is true of product recall?

What are the various ways in which a product can be protected against product piracy?

New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.

In _____, a manufacturer assumes all responsibility and is expected to pass along the costs somehow.

In the _____ of the life cycle of a public concern, individuals begin to sound off long before enough people have been injured or irritated to cause a general reaction.

Janet uses the Atlas brand of lawnmowers despite being aware of its potential defects. She neglects the defects and continues to use the product regardless of its dangers. In this case, the manufacturer of Atlas lawnmowers can use _____ as a defense against any strict liability claims.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Filters

Exam 18: Public Policy Issues

Which of the following statements is true of product recall?

What are the various ways in which a product can be protected against product piracy?

New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries.

In _____, a manufacturer assumes all responsibility and is expected to pass along the costs somehow.

In the _____ of the life cycle of a public concern, individuals begin to sound off long before enough people have been injured or irritated to cause a general reaction.

Janet uses the Atlas brand of lawnmowers despite being aware of its potential defects. She neglects the defects and continues to use the product regardless of its dangers. In this case, the manufacturer of Atlas lawnmowers can use _____ as a defense against any strict liability claims.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Filters