Exam 5: New Product Ideas: the Problem Find-Solve Approach

The bothersomeness index method of sorting and ranking problems according to their severity or importance uses the extent of the problem and the frequency of its occurrence.

After identifying an important user problem, most problem solving should:

Which of the following techniques should be followed to make a brainstorming session more effective?

Role playing is the best means of generating ideas for new products.

The first step of reverse brainstorming involves identifying a group of "heavy product users" or activity participants within that category.

Which of the following is the most common method used to directly contact business or household customers?

Which of the following is a guideline for conducting a good scenario analysis?

Which of the following techniques can suggest new product functions by creating as many verb-object combinations as possible?

Common complaints by end users or consumers taken as requests for new products are a direct result of _____.

Which of the following techniques encourages the use of "art" through drawing to facilitate finding connections between ideas?

Helium Corporation is identifying the changes it must be prepared to make to be competitive in the year 2030. For this purpose, it is conducting a study that focuses on the interim time period so that it can solve any problems it faces during that period. In this case, Helium Corporation's study can be best described as a(n):

Government reports and investigations by social critics are examples of stakeholder contacts that are used to seek out the voice of the customer.

Coinstar Inc.'s primary objective is to seek innovation. In an attempt to ensure that its creativity groups actually work on problems instead of merely discussing them, the company creates an assembly of functional specialists from all relevant fields and charges them with the task of discussing the problem at hand. Which of the following best describes this assemblage of experts?

Which of the following is the most common source for the needs and problems of stakeholders?

In speedstorming, participants draw their ideas instead of expressing them in words.

With reference to scenario analysis, in _____ studies, the focus is on what changes must be made between now and then if the leap scenario is to come about.

In the context of the sources for the needs and problems of stakeholders, which of the following is an example of an internal record?

Identify the process in which participants generate a list of key problems with the product currently in use, then group and prioritize these such that product development can focus on addressing the most important problems.

One of the real problems with using in-house people to report on customer problems is that:

A group ideation technique put forth by Alex Osborn in which one person presents a thought, another person reacts to it, another person reacts to the reaction, and so on is called _____.