Exam 5: New Product Ideas: the Problem Find-Solve Approach

The fourth general source of stakeholder needs, scenario analysis, comes into play when there is a need to anticipate future problems that end users don't know they have at this time.

Explain how online communities have revolutionized customer information gathering with relevant examples.

There is increasing evidence that electronic brainstorming outperforms traditional brainstorming in terms of productivity and output of unique ideas.

Which of the following statements is true of a focus group?

Which of the following is true of role playing as a research technique?

The most productive methodology to use for gathering a list of consumer problems is:

Role playing:

Which of the following is true of focus groups?

Which of the following techniques can be used to identify those problems that customers or end users do not know they have at present?

The problem-based ideation process begins with:

Problem analysis is solely concerned with building an inventory of user problems.

Which of the following is an advantage that electronic brainstorming has over traditional brainstorming?

Which of the following is true about electronic brainstorming assisted by group support systems (GSS) software?

Discuss product function analysis as a concept generation method.

Which of the following internal records serves as a psychological projective technique that may reveal the products or services sought by consumers?

Discuss the use of internal records in identifying the sources of needs and problems with a suitable example.

Crunchie Cereals Inc., to better anticipate customer needs, sent its product and marketing teams to visit the homes of U.S. families that regularly used its products. Based on the data gathered from analyzing consumer behavior, the product managers concluded that office-going customers would like to have their cereal on the go. Keeping this in mind, Crunchie Cereals came up with a new "Crunch-on-the-go" portable package. Identify the methodology used to gather information regarding customer needs in this scenario.