Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 

Which of the following is true about local marketing?

Explain the concept of positioning for competitive advantage.

Briefly describe the characteristics of effective market segments.

Delta, a Canadian video game manufacturer, targets teens between the ages of 13 and 18, providing free game trials and applications. The firm's marketing approach exemplifies segmentation.

The full positioning of a brand is referred to as the .

Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices?

Which positioning strategy offers value for consumers by providing the same brands as competitors at a lower price?

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?

Describe the process by which companies identify attractive market segments and choose a target marketing strategy.

A brand difference is said to be preemptive if .

Countries can be segmented by cultural factors, grouping markets according to common languages, religions, values and attitudes, customs, and behavioural patterns.

In cross-market segmentation, marketers form segments of consumers who have similar needs and buying behaviours even though they are located in different countries.

Stores offering low-quality alternatives to luxury products at low prices most likely follow a positioning strategy.

The full positioning of a brand is called the unique selling proposition.

Business and consumer marketers use many of the same variables to segment their markets.

New communications technologies like satellite TV and social media are likely to eliminate the need for markets to be geographically segmented as clusters of countries.

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as .

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be _.

By making health and fitness tracking devices aimed at three segments-Everyday Fitness; Active Fitness and Performance Fitness-Fitbit is segmenting based on which segmentation approach?