Exam 4: Consumer Behavior

Explain selective distortion and selective retention as a way to help consumers process external stimuli.

According to Maslow, savings accounts and insurance policies are means by which individuals satisfy the need for A)self-esteem. B)safety and security. C)self-actualization. D)social acceptance. E)self-fulfillment.

Marketers who tap into consumers' activities, interests, and opinions as a way to brand and sell products are using _________ as a way to influence consumer behavior.

Which dimension of attitudes is made up of feelings or emotional reactions to the attitude object?

The _________ process begins when a consumer is exposed to either an internal or external stimulus.

Country-of-origin effects are the

Pamela orders the same copy paper each month for the same price from the same supplier. This is an example of a

Because institutional markets represent a wide variety of organizations, marketers do well to develop standardized solutions that meet the general needs of all.

The two most common examples of ________-involvement products are a car and a house.

A consumer searching for ________ would most likely be inclined to listen to an opinion leader.

A ________-involvement purchase is one that is frequently purchased and inexpensive, requires little forethought, and carries limited risk.

When demand for one product occurs because of demand for a related product, this is called

When evaluating choices, a consumer who asks the question "How do I feel about it?" is using which evaluative criteria?

If, when buying a new refrigerator, you consider certain characteristics such as energy efficiency, storage capacity, and a water/ice dispensing system important, these are part of your consideration criteria.

The U.S. government is one of the world's largest customers, spending hundreds of billions of dollars a year.

If a person responds toward an attitude object based on past experiences that person is exhibiting which dimension of attitudes?

High-involvement purchases are characterized by the fact that they

Hospitals, schools, and churches are all examples of _________ markets.

Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.

The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations is referred to as __________.