Exam 4: Consumer Behavior

Values reflect a consumer's belief that a specific behavior is socially or personally preferable to another behavior.

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if the consumer

The five stages most consumers go through when engaged in extended problem solving is called the

As noted in your text, what tool is very useful for marketing low-involvement products?

Business marketers typically deal with many more buyers than consumer marketers.

Analyze the following buying decisions. Indicate which decision is an attribute-based choice, an affective choice, and an attitude-based choice. Be sure to explain your selections.

The focal point of all marketing efforts is

How consumers make choices is influenced by the personal, financial, and social significance of the decision being made, in other words, their level of

Factors like time and involvement that serve as an interface between consumers and their decision-making process are ________ influences.

In the consumer decision-making process, searches for information fall into which two main categories?

Compare the following to determine the best example of a high-involvement product purchase.

Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.

You are looking to buy a new car and are gathering information about various models. Which source falls under the category of an internal information search?

How does the ability to pay for a purchase on credit affect the buying situation?

Anya buys a candy bar each time she is at the checkout line in the grocery store. This is an example of what type of decision making?

Your company recently sent free beauty products to a fashion Instagram blogger, who has thousands of online followers. You hope the blogger will use your products and then post pictures tagging your products on her social media page. The Instagram blogger in this case is considered a(n)

The formal or informal societal rules that specify or prohibit certain behaviors in specific situations are called _________.