Question 1

To a marketer, cognitive dissonance is synonymous with buyer's remorse.

Accepted Answer

A) True 
 B)False

Question 2

A person's beliefs, feelings, and behavioral tendencies toward something, such as a group, event, or symbol, is that person's _________.

Accepted Answer

The answer of A person's beliefs, feelings, and behavioral tendencies...

Question 3

Select the statement that best characterizes the B₂B purchasing process.

Accepted Answer

A) B₂B purchase decisions are typically made by a single individual. 
B) The B₂B purchasing process is more complex than the consumer decision-making process. 
C) In B₂B purchasing, buyers engage in limited-term or one-time-only relationships with many different sellers. 
D) B₂B purchase decisions are not affected by derived demand but are driven by consumer needs and preferences. 
E) The B₂B purchasing process does not require any sort of standardized procedures. 
A) B₂B purchase decisions are typically made by a single individual. 
B) The B₂B purchasing process is more complex than the consumer decision-making process. 
C) In B₂B purchasing, buyers engage in limited-term or one-time-only relationships with many different sellers. 
D) B₂B purchase decisions are not affected by derived demand but are driven by consumer needs and preferences. 
E) The B₂B purchasing process does not require any sort of standardized procedures.

Question 4

An original equipment manufacturer (OEM)falls into which category of business customers?

Accepted Answer

A) institutional market 
B) consumer market 
C) reseller market 
D) producer 
E) government market 
A) institutional market 
B) consumer market 
C) reseller market 
D) producer 
E) government market

Question 5

When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n)________ reference group.

Accepted Answer

A) aspirational 
B) negative 
C) dissociative 
D) avoidance 
E) membership 
A) aspirational 
B) negative 
C) dissociative 
D) avoidance 
E) membership

Question 6

List and describe the three types of buying situations.

Accepted Answer

The three types of buying situations are

Question 7

If LeBron James agreed to endorse a specific brand of basketball shoes, he might influence a large number of people to buy those shoes because he is considered knowledgeable about the product. In this instance, LeBron James would be considered a(n)_________ _________.

Accepted Answer

The answer of If LeBron James agreed to endorse a...

Question 8

Special displays or other in-store promotions are effective for marketing ________-involvement products.

Accepted Answer

The answer of Special displays or other in-store promotions are...

Question 9

The distinct family-related phases that an individual progresses through over the course of the individual's life are called the

Accepted Answer

A) family growth chart. 
B) life stage sequence. 
C) progression timeline. 
D) family life cycle. 
E) life stage continuum. 
A) family growth chart. 
B) life stage sequence. 
C) progression timeline. 
D) family life cycle. 
E) life stage continuum.

Question 10

List and describe the three individual differences that influence consumer behavior and discuss their significance to marketing.

Accepted Answer

The three individual differences that in

Question 11

A _________ is a company that sells mainly to end-user consumers.

Accepted Answer

The answer of A _________ is a company that sells...

Question 12

__________ is the personal, financial, and social significance of the decision being made.

Accepted Answer

The answer of __________ is the personal, financial, and social...

Question 13

How do low-involvement and high-involvement products differ?

Accepted Answer

Low-involvement products are inexpensive

Question 14

According to your text, ________ are one of the greatest influences on consumer behavior.

Accepted Answer

A) advertising messages 
B) family members 
C) knowledgeable salespeople 
D) reference groups 
E) opinion leaders 
A) advertising messages 
B) family members 
C) knowledgeable salespeople 
D) reference groups 
E) opinion leaders

Question 15

Which set of characteristics is representative of a low-involvement purchase?

Accepted Answer

A) The item to be purchased is expensive and frequently purchased, carries little risk, but requires research. 
B) The item to be purchased is inexpensive, seldom purchased, and risky, and requires little research. 
C) The item to be purchased is expensive and seldom purchased but carries little risk and requires little research. 
D) The item to be purchased is expensive, seldom purchased, and risky, and requires research. 
E) The item to be purchased is inexpensive and frequently purchased, is an item of limited risk, and requires little forethought. 
A) The item to be purchased is expensive and frequently purchased, carries little risk, but requires research. 
B) The item to be purchased is inexpensive, seldom purchased, and risky, and requires little research. 
C) The item to be purchased is expensive and seldom purchased but carries little risk and requires little research. 
D) The item to be purchased is expensive, seldom purchased, and risky, and requires research. 
E) The item to be purchased is inexpensive and frequently purchased, is an item of limited risk, and requires little forethought.

Question 16

B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

Accepted Answer

A) cognitive dissonance. 
B) sensory marketing. 
C) market development. 
D) strategic planning. 
E) consumer behavior. 
A) cognitive dissonance. 
B) sensory marketing. 
C) market development. 
D) strategic planning. 
E) consumer behavior.

Question 17

The top level in Maslow's hierarchy of needs is

Accepted Answer

A) self-actualization. 
B) physiological. 
C) safety. 
D) love/belonging. 
E) esteem. 
A) self-actualization. 
B) physiological. 
C) safety. 
D) love/belonging. 
E) esteem.

Question 18

What is the premise behind Maslow's hierarchy of needs and what are the individual needs he outlined in his hierarchy?

Accepted Answer

Abraham Maslow theorized that humans hav

Question 19

Your text described an experiment that found when a product was ________, memory of other product-related attributes significantly increased.

Accepted Answer

A) brightly colored 
B) multicolored 
C) heavier 
D) scented 
E) nonscented 
A) brightly colored 
B) multicolored 
C) heavier 
D) scented 
E) nonscented

Question 20

The broad set of knowledge, beliefs, laws, morals, customs, and any other capabilities or habits acquired by humans as members of society is referred to as

Accepted Answer

A) norms. 
B) culture. 
C) perception. 
D) consumer behavior. 
A) norms. 
B) culture. 
C) perception. 
D) consumer behavior.

To a marketer, cognitive dissonance is synonymous with buyer's remorse.

A person's beliefs, feelings, and behavioral tendencies toward something, such as a group, event, or symbol, is that person's _________.

Select the statement that best characterizes the B₂B purchasing process.

An original equipment manufacturer (OEM)falls into which category of business customers?

When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n)________ reference group.

List and describe the three types of buying situations.

If LeBron James agreed to endorse a specific brand of basketball shoes, he might influence a large number of people to buy those shoes because he is considered knowledgeable about the product. In this instance, LeBron James would be considered a(n)_ _.

Special displays or other in-store promotions are effective for marketing ________-involvement products.

The distinct family-related phases that an individual progresses through over the course of the individual's life are called the

List and describe the three individual differences that influence consumer behavior and discuss their significance to marketing.

A _________ is a company that sells mainly to end-user consumers.

__________ is the personal, financial, and social significance of the decision being made.

How do low-involvement and high-involvement products differ?

According to your text, ________ are one of the greatest influences on consumer behavior.

Which set of characteristics is representative of a low-involvement purchase?

B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

The top level in Maslow's hierarchy of needs is

What is the premise behind Maslow's hierarchy of needs and what are the individual needs he outlined in his hierarchy?

Your text described an experiment that found when a product was ________, memory of other product-related attributes significantly increased.

The broad set of knowledge, beliefs, laws, morals, customs, and any other capabilities or habits acquired by humans as members of society is referred to as

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

Exam 4: Consumer Behavior

To a marketer, cognitive dissonance is synonymous with buyer's remorse.

A person's beliefs, feelings, and behavioral tendencies toward something, such as a group, event, or symbol, is that person's _________.

Select the statement that best characterizes the B₂B purchasing process.

An original equipment manufacturer (OEM)falls into which category of business customers?

When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n)________ reference group.

List and describe the three types of buying situations.

If LeBron James agreed to endorse a specific brand of basketball shoes, he might influence a large number of people to buy those shoes because he is considered knowledgeable about the product. In this instance, LeBron James would be considered a(n)_________ _________.

Special displays or other in-store promotions are effective for marketing ________-involvement products.

The distinct family-related phases that an individual progresses through over the course of the individual's life are called the

List and describe the three individual differences that influence consumer behavior and discuss their significance to marketing.

A _________ is a company that sells mainly to end-user consumers.

__________ is the personal, financial, and social significance of the decision being made.

How do low-involvement and high-involvement products differ?

According to your text, ________ are one of the greatest influences on consumer behavior.

Which set of characteristics is representative of a low-involvement purchase?

B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

The top level in Maslow's hierarchy of needs is

What is the premise behind Maslow's hierarchy of needs and what are the individual needs he outlined in his hierarchy?

Your text described an experiment that found when a product was ________, memory of other product-related attributes significantly increased.

The broad set of knowledge, beliefs, laws, morals, customs, and any other capabilities or habits acquired by humans as members of society is referred to as

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

If LeBron James agreed to endorse a specific brand of basketball shoes, he might influence a large number of people to buy those shoes because he is considered knowledgeable about the product. In this instance, LeBron James would be considered a(n)_ _.