Question 1

Identify each person's role in the buying center based on the following scenario:

Accepted Answer

Payton is an ICU nurse. She and the othe

Question 2

A membership reference group is defined as

Accepted Answer

A) a group that must charge its members a fee or dues in order to join. 
B) a group whose members a consumer would like to emulate. 
C) a group to which a consumer actually belongs. 
D) a group whose members a consumer would not like to be like. 
A) a group that must charge its members a fee or dues in order to join. 
B) a group whose members a consumer would like to emulate. 
C) a group to which a consumer actually belongs. 
D) a group whose members a consumer would not like to be like.

Question 3

There are three classifications of B₂B buying situations: new buy, continual buy, and a modified repurchase.

Accepted Answer

A) True 
 B)False

Question 4

B₂C marketing involves a business selling goods and services to end-user _________.

Accepted Answer

The answer of B₂C marketing involves a business selling goods...

Question 5

In the buying center, _________ often define technical specifications and provide information for evaluating options.

Accepted Answer

The answer of In the buying center, _________ often define...

Question 6

Higher esteem needs include the need for self-respect, self-confidence, and

Accepted Answer

A) attention. 
B) fame. 
C) independence. 
D) status. 
E) recognition. 
A) attention. 
B) fame. 
C) independence. 
D) status. 
E) recognition.

Question 7

The term ________ refers to products produced in a way that meets the needs of the present without compromising future generations.

Accepted Answer

The answer of The term ________ refers to products produced...

Question 8

Outline the steps in the consumer decision-making process. Do all of the steps need to be followed in order? Why or why not?

Accepted Answer

The steps in the consumer decision-makin

Question 9

The Green Machine mowing company has been selling its lawnmowers to retail outlets for years. The company has decided it wants to tap into new markets, so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways. If the county institutions purchase the Green Machine mowers, it would be an example of

Accepted Answer

A) an institutional buy. 
B) a modified rebuy. 
C) a straight rebuy. 
D) a new buy. 
E) a first buy. 
A) an institutional buy. 
B) a modified rebuy. 
C) a straight rebuy. 
D) a new buy. 
E) a first buy.

Question 10

Mobile payments-payment services performed from or via a mobile device-are also called ________ wallets.

Accepted Answer

The answer of Mobile payments-payment services performed from or via...

Question 11

Time and involvement are both ________ influences that serve as an interface between the consumers and their decision-making process.

Accepted Answer

The answer of Time and involvement are both ________ influences...

Question 12

Which scenario represents B₂B marketing?

Accepted Answer

A) a restaurant selling food to its customers 
B) a high school club selling water bottles at a football game 
C) a business owner buying products at a wholesale outlet for her personal use. 
D) a cell phone company opening a new retail store 
E) a steel manufacturer selling rolled steel to an automaker 
A) a restaurant selling food to its customers 
B) a high school club selling water bottles at a football game 
C) a business owner buying products at a wholesale outlet for her personal use. 
D) a cell phone company opening a new retail store 
E) a steel manufacturer selling rolled steel to an automaker

Question 13

Which statement is true regarding buyers/customers for the business-to-business (B₂B)market?

Accepted Answer

A) Buyers for the B₂B market are larger in number than the B₂C market. 
B) B₂B customers don't impact the firm's bottom line. 
C) B₂B buyers don't typically foster relationships with their customers. 
D) Business marketers typically deal with far fewer buyers than consumer markets. 
E) Because B₂B markets have many customers, each individual customer is not as essential to the firm's success. 
A) Buyers for the B₂B market are larger in number than the B₂C market. 
B) B₂B customers don't impact the firm's bottom line. 
C) B₂B buyers don't typically foster relationships with their customers. 
D) Business marketers typically deal with far fewer buyers than consumer markets. 
E) Because B₂B markets have many customers, each individual customer is not as essential to the firm's success.

Question 14

At the national level, the most pervasive difference in culture relates to

Accepted Answer

A) how societies interpret the behavior of young consumers. 
B) whether a society encourages or discourages consumer purchases. 
C) how societies view and enforce norms. 
D) whether a society focuses on individualism or collectivism. 
A) how societies interpret the behavior of young consumers. 
B) whether a society encourages or discourages consumer purchases. 
C) how societies view and enforce norms. 
D) whether a society focuses on individualism or collectivism.

Question 15

The need all humans have to be respected by others as well as by themselves is referred to as

Accepted Answer

A) esteem. 
B) motivation. 
C) pride. 
D) humility. 
E) self-actualization. 
A) esteem. 
B) motivation. 
C) pride. 
D) humility. 
E) self-actualization.

Question 16

The B₂B purchasing process is often shorter and less complicated than the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 17

The distinct family-related phases that an individual progresses through over the course of his or her life are referred to as the ________ ________ ________.

Accepted Answer

The answer of The distinct family-related phases that an individual...

Question 18

Cognitive dissonance occurs during which stage of the consumer decision-making process?

Accepted Answer

A) information search 
B) alternative evaluation 
C) problem recognition 
D) postpurchase processes 
E) outlet selection 
A) information search 
B) alternative evaluation 
C) problem recognition 
D) postpurchase processes 
E) outlet selection

Question 19

A ________ ________ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Accepted Answer

The answer of A ________ ________ occurs when customers' needs...

Question 20

Abigayle is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list makes up Abigayle's

Accepted Answer

A) evoked set. 
B) evaluative criteria. 
C) informative criteria. 
D) essential set. 
E) recommended set. 
A) evoked set. 
B) evaluative criteria. 
C) informative criteria. 
D) essential set. 
E) recommended set.

Identify each person's role in the buying center based on the following scenario:

A membership reference group is defined as

There are three classifications of B₂B buying situations: new buy, continual buy, and a modified repurchase.

B₂C marketing involves a business selling goods and services to end-user _________.

In the buying center, _________ often define technical specifications and provide information for evaluating options.

Higher esteem needs include the need for self-respect, self-confidence, and

The term ________ refers to products produced in a way that meets the needs of the present without compromising future generations.

Outline the steps in the consumer decision-making process. Do all of the steps need to be followed in order? Why or why not?

Mobile payments-payment services performed from or via a mobile device-are also called ________ wallets.

Time and involvement are both ________ influences that serve as an interface between the consumers and their decision-making process.

Which scenario represents B₂B marketing?

Which statement is true regarding buyers/customers for the business-to-business (B₂B)market?

At the national level, the most pervasive difference in culture relates to

The need all humans have to be respected by others as well as by themselves is referred to as

The B₂B purchasing process is often shorter and less complicated than the consumer decision-making process.

The distinct family-related phases that an individual progresses through over the course of his or her life are referred to as the .

Cognitive dissonance occurs during which stage of the consumer decision-making process?

A occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Abigayle is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list makes up Abigayle's

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

Exam 4: Consumer Behavior

Identify each person's role in the buying center based on the following scenario:

A membership reference group is defined as

There are three classifications of B₂B buying situations: new buy, continual buy, and a modified repurchase.

B₂C marketing involves a business selling goods and services to end-user _________.

In the buying center, _________ often define technical specifications and provide information for evaluating options.

Higher esteem needs include the need for self-respect, self-confidence, and

The term ________ refers to products produced in a way that meets the needs of the present without compromising future generations.

Outline the steps in the consumer decision-making process. Do all of the steps need to be followed in order? Why or why not?

Mobile payments-payment services performed from or via a mobile device-are also called ________ wallets.

Time and involvement are both ________ influences that serve as an interface between the consumers and their decision-making process.

Which scenario represents B₂B marketing?

Which statement is true regarding buyers/customers for the business-to-business (B₂B)market?

At the national level, the most pervasive difference in culture relates to

The need all humans have to be respected by others as well as by themselves is referred to as

The B₂B purchasing process is often shorter and less complicated than the consumer decision-making process.

The distinct family-related phases that an individual progresses through over the course of his or her life are referred to as the ________ ________ ________.

Cognitive dissonance occurs during which stage of the consumer decision-making process?

A ________ ________ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Abigayle is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list makes up Abigayle's

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

The distinct family-related phases that an individual progresses through over the course of his or her life are referred to as the .

A occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.