Question 1

In-store promotion is a very useful tool for marketing high-involvement products.

Accepted Answer

A) True 
 B)False

Question 2

Grant's friends call him a "free spirit." He lives for himself, does what makes him happy and doesn't conform to rules-just because. The term "free-spirit" relates to Grant's

Accepted Answer

A) lifestyle. 
B) values. 
C) culture. 
D) personality. 
E) motivation. 
A) lifestyle. 
B) values. 
C) culture. 
D) personality. 
E) motivation.

Question 3

Marketers can classify business-to-business buying situations into which three general categories?

Accepted Answer

A) new purchase, modified purchase, and extended purchase 
B) retail, wholesale, and resell 
C) new buy, straight rebuy, and modified rebuy 
D) consumer, government, and institutional 
E) new buy, repeat purchase, and modified purchase 
A) new purchase, modified purchase, and extended purchase 
B) retail, wholesale, and resell 
C) new buy, straight rebuy, and modified rebuy 
D) consumer, government, and institutional 
E) new buy, repeat purchase, and modified purchase

Question 4

Ian has heard a lot about his town's country club. Many of Ian's business partners belong to the club and Ian thinks members of the club are looked upon as being successful and important. Although he doesn't have the money to join the club now, Ian hopes to be able to in the future. What type of reference group would the country club be for Ian?

Accepted Answer

A) an unattainable reference group 
B) an exclusive reference group 
C) an aspirational reference group 
D) a dissociative reference group 
A) an unattainable reference group 
B) an exclusive reference group 
C) an aspirational reference group 
D) a dissociative reference group

Question 5

The first step in the consumer decision-making process is _________ _________.

Accepted Answer

The answer of The first step in the consumer decision-making...

Question 6

Qingyi needs to buy a new car. He has researched various models online. Although there are a lot of cars to choose from, Qingyi has decided that he only wants to look at models from Toyota or Kia. This list would be Qingyi's

Accepted Answer

A) evoked set. 
B) consumer criteria. 
C) evaluative criteria. 
D) essential set. 
E) information set. 
A) evoked set. 
B) consumer criteria. 
C) evaluative criteria. 
D) essential set. 
E) information set.

Question 7

The people that an individual would not like to be like make up that person's

Accepted Answer

A) exclusive reference group. 
B) dissociative reference group. 
C) aspirational reference group. 
D) membership reference group. 
E) isolation reference group. 
A) exclusive reference group. 
B) dissociative reference group. 
C) aspirational reference group. 
D) membership reference group. 
E) isolation reference group.

Question 8

Which statement regarding the concept of learning is not true?

Accepted Answer

A) Almost all consumer behavior is learned. 
B) Reinforcement of the learning process occurs when the response reduces the need. 
C) Marketers have no effect on consumer learning. 
D) Learning typically begins with a stimulus that encourages consumers to act to reduce a need or want. 
E) Learning refers to the modification of behavior that occurs over time due to experiences and other external stimuli. 
A) Almost all consumer behavior is learned. 
B) Reinforcement of the learning process occurs when the response reduces the need. 
C) Marketers have no effect on consumer learning. 
D) Learning typically begins with a stimulus that encourages consumers to act to reduce a need or want. 
E) Learning refers to the modification of behavior that occurs over time due to experiences and other external stimuli.

Question 9

Marketers can capitalize on consumer learning by designing marketing strategies that promote reinforcement.

Accepted Answer

A) True 
 B)False

Question 10

The person in the buying center who actually negotiates the terms of the purchase is the

Accepted Answer

A) decider. 
B) purchaser. 
C) initiator. 
D) user. 
E) gatekeeper. 
A) decider. 
B) purchaser. 
C) initiator. 
D) user. 
E) gatekeeper.

Question 11

Tariq was laid off from his job and needs to find new employment. According to Maslow's hierarchy of needs, the need to find work represents a __________ need.

Accepted Answer

The answer of Tariq was laid off from his job...

Question 12

The fifth digit in the North American Industry Classification System (NAICS)represents the ________.

Accepted Answer

The answer of The fifth digit in the North American...

Question 13

Things like attitude, learning, and motivation are all ________ processes that can influence consumer behavior.

Accepted Answer

The answer of Things like attitude, learning, and motivation are...

Question 14

Morgan was looking at the magazines on display while waiting in the checkout lane. Although she hadn't intended to purchase one, Morgan bought a magazine that caught her attention. This is an example of an impulse buy.

Accepted Answer

A) True 
 B)False

Question 15

According to Maslow's hierarchy of needs, companies that offer home security systems or products focused on accident or disability insurance, are seeking to meet which level of need?

Accepted Answer

A) physiological 
B) love/belonging 
C) safety 
D) self-actualization 
E) esteem 
A) physiological 
B) love/belonging 
C) safety 
D) self-actualization 
E) esteem

Question 16

Thomas and Tessa are in the process of buying their first home. They told their realtor that the house they purchase must be close to the train station because that is how they commute back and forth to work. Being close to the train station is part of Thomas and Tessa's ________ criteria.

Accepted Answer

The answer of Thomas and Tessa are in the process...

Question 17

Ritesh opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Ritesh's 24-hour technical support team, and in-store software training classes. By offering all these things, Ritesh is most likely trying to

Accepted Answer

A) increase a new customer's cognitive dissonance. 
B) encourage an internal information search. 
C) discourage ritual consumption. 
D) stimulate problem recognition. 
E) reduce a new customer's cognitive dissonance. 
A) increase a new customer's cognitive dissonance. 
B) encourage an internal information search. 
C) discourage ritual consumption. 
D) stimulate problem recognition. 
E) reduce a new customer's cognitive dissonance.

Question 18

System ________ is an effortful, slow, and controlled way of thinking.

Accepted Answer

The answer of System ________ is an effortful, slow, and...

Question 19

__________ consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others.

Accepted Answer

Business-t

Question 20

Retailers and wholesalers who buy finished goods and resell them for a profit are called

Accepted Answer

A) institutional buyers. 
B) purchasing agents. 
C) traders. 
D) resellers. 
E) vendors. 
A) institutional buyers. 
B) purchasing agents. 
C) traders. 
D) resellers. 
E) vendors.

In-store promotion is a very useful tool for marketing high-involvement products.

Grant's friends call him a "free spirit." He lives for himself, does what makes him happy and doesn't conform to rules-just because. The term "free-spirit" relates to Grant's

Marketers can classify business-to-business buying situations into which three general categories?

The first step in the consumer decision-making process is _ _.

Qingyi needs to buy a new car. He has researched various models online. Although there are a lot of cars to choose from, Qingyi has decided that he only wants to look at models from Toyota or Kia. This list would be Qingyi's

The people that an individual would not like to be like make up that person's

Which statement regarding the concept of learning is not true?

Marketers can capitalize on consumer learning by designing marketing strategies that promote reinforcement.

The person in the buying center who actually negotiates the terms of the purchase is the

Tariq was laid off from his job and needs to find new employment. According to Maslow's hierarchy of needs, the need to find work represents a __________ need.

The fifth digit in the North American Industry Classification System (NAICS)represents the ________.

Things like attitude, learning, and motivation are all ________ processes that can influence consumer behavior.

Morgan was looking at the magazines on display while waiting in the checkout lane. Although she hadn't intended to purchase one, Morgan bought a magazine that caught her attention. This is an example of an impulse buy.

According to Maslow's hierarchy of needs, companies that offer home security systems or products focused on accident or disability insurance, are seeking to meet which level of need?

Thomas and Tessa are in the process of buying their first home. They told their realtor that the house they purchase must be close to the train station because that is how they commute back and forth to work. Being close to the train station is part of Thomas and Tessa's ________ criteria.

System ________ is an effortful, slow, and controlled way of thinking.

__________ consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others.

Retailers and wholesalers who buy finished goods and resell them for a profit are called

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

Exam 4: Consumer Behavior

In-store promotion is a very useful tool for marketing high-involvement products.

Grant's friends call him a "free spirit." He lives for himself, does what makes him happy and doesn't conform to rules-just because. The term "free-spirit" relates to Grant's

Marketers can classify business-to-business buying situations into which three general categories?

The first step in the consumer decision-making process is _________ _________.

Qingyi needs to buy a new car. He has researched various models online. Although there are a lot of cars to choose from, Qingyi has decided that he only wants to look at models from Toyota or Kia. This list would be Qingyi's

The people that an individual would not like to be like make up that person's

Which statement regarding the concept of learning is not true?

Marketers can capitalize on consumer learning by designing marketing strategies that promote reinforcement.

The person in the buying center who actually negotiates the terms of the purchase is the

Tariq was laid off from his job and needs to find new employment. According to Maslow's hierarchy of needs, the need to find work represents a __________ need.

The fifth digit in the North American Industry Classification System (NAICS)represents the ________.

Things like attitude, learning, and motivation are all ________ processes that can influence consumer behavior.

Morgan was looking at the magazines on display while waiting in the checkout lane. Although she hadn't intended to purchase one, Morgan bought a magazine that caught her attention. This is an example of an impulse buy.

According to Maslow's hierarchy of needs, companies that offer home security systems or products focused on accident or disability insurance, are seeking to meet which level of need?

Thomas and Tessa are in the process of buying their first home. They told their realtor that the house they purchase must be close to the train station because that is how they commute back and forth to work. Being close to the train station is part of Thomas and Tessa's ________ criteria.

System ________ is an effortful, slow, and controlled way of thinking.

__________ consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others.

Retailers and wholesalers who buy finished goods and resell them for a profit are called

Why Marketing Matters to You

Strategic Planning

The Global Environment

Marketing Research

Product Development

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

The first step in the consumer decision-making process is _ _.